This week I’m featuring Jacquette Timmons, a financial behaviorist in New York City. We focused on two areas: how she prices her offerings and how she builds and nurtures her audience. If you're working on expanding your business beyond the therapy room, those are two areas you know require a lot of thought and attention. If you don't pay attention to them, your business can't thrive, even if your work is amazing.
This week I’m talking to Heather Gray, a mindset consultant who works with entrepreneurs all over the world. Listen to what Heather is doing in her business that’s working for her. It's totally different from what most other therapists and coaches are doing. Listen to how she’s using ONE form of marketing to make her business thrive. Listen also to how she’s providing service to her clients on demand rather than in regularly scheduled sessions. Of course, you’ll hear some of the mindset work she’s moved through herself, which she now helps her clients move through.
I left this conversation with new ideas for my own business and I think you will too!
This week I’m talking to Tara McMullin, a powerhouse in the realm of serving small business owners. She’s the founder of the What Works Network and host of the What Works podcast. Listen as we talk about the transitions Tara has been through in her business. You’ll hear how starting with a VERY narrow niche helped to accelerate her growth. We also talk about how her ROLE has changed, and how and why she’s shifted away from advice-giving. You’ll also hear what’s been working extremely well for Tara in communicating on social media. It’s all about story telling. As soon as you hear her experience with human-sized stories, you'll start using social media differently. Tara believes in sharing experience rather than advice, and you’re in for a treat as she shares some key parts of her own experiences in business.
I brought in the branding goddess who's helped me with Rebel Therapist, Jenny Ambrose of Puree Fantastico. She's here to tell you that branding is not what you think it is. Branding is a way to express who you are, what you do, and even what it FEELS like to work with you. Yep, good branding goes deep. Good branding integrates everything in your business. In this conversation, we talk about my experience working with Jenny and how my own ideas about branding evolved with her help. She also gives us ideas about how to get started with branding on your own and how to know whether it might be a good time to hire a pro.
This is episode 100! I wanted to do something special and different this week.
The theme today is lessons learned in expanding your business.
I’ve been running this program, Rebel Mastermind, where therapists level up their businesses and serve in new ways beyond the therapy room.
I invited some folks who are in the middle of that program to bravely share with you.
I asked each of them to tell us one surprising thing they’ve learned or are learning in the process of expanding their businesses, and how that lesson is playing out in their businesses so far.
This week I’m talking to Jessica Jones, a registered dietician and co-founder of the very popular podcast Food Heaven Made Easy. Listen as we talk about how Jessica and Wendy Lopez developed their podcast, exactly how they plan and create each episode, and how they maintain a healthy business partnership and close friendship. I’m really into bringing you amazing people like Jessica. It’s helpful to hear from people in our field, but it’s also SO helpful to hear from people in adjacent fields. Sometimes that’s where I’ve gotten my best ideas and practices, and that’s been true for the Rebels in my masterminds as well.
Do you have a healthy relationship with your business? Or is it sometimes toxic and abusive? Have you recreated old unhealthy patterns into your business? Nicole Lewis-Keeber is an expert on how trauma impacts business and how to heal it. When I looked at my own business through this lens, I realized I had been unconsciously setting up some damaging habits. For example, I was sometimes setting myself up to try to please everyone. Even though I would never tell others to do this. I was sometimes doing things I no longer wanted to because...who was I to say I wanted to make a change. Listen as we talk about how and why Nicole created a VIP one-on-one service for entrepreneurs and how she’s getting her message out to entrepreneurs everywhere. She’s opening up a very important conversation and I’m glad to share it with you.
How do you sell a program? Make a dream list. Make a list of the people you’d love to work with and invite them. Meet Maddi Rundle, a master yoga instructor, therapist, and entrepreneur in Ontario, Canada. In this conversation, we talk about how Maddi co-created a training program for yoga instructors and a year-long online course. You’ll hear how Maddi has grown her programs without doing all the stuff she saw other people doing online. She has pushed past fear and other people’s rules to create a business she’s in love with.
Ali Shapiro is the host of the podcast Insatiable and the founder of the program Truce with Food. She created a unique framework for helping people transform their relationships with food and life. Listen to Ali developed her framework and built her thriving business. You’ll hear that Ali is committed to helping her clients achieve radical and lasting change and that the decisions she makes in her business are all aimed in that direction.
This week I’m talking to Lisa Danylchuk, founder of The Center for Yoga and Trauma Recovery. She’s an author, psychotherapist, yoga teacher trainer and entrepreneur. You’re gonna hear how Lisa’s business has developed organically from her drive to help more people with the Yoga for Trauma movement. We can learn a lot from listening to how she went from leading in-person trainings to creating her online training program. She’ll also talk about why she created in-person retreats around the world. Listen in particular to how Lisa leans into the value of persistence. Persistence is one of the most important and perhaps under-rated keys to success in your business.
Today we are talking about in-person retreats. If you’ve ever run an in-person retreat or considered adding in-person retreats to your business, you’re going to love this conversation. Rebecca talks about why in-person retreats are such an important part of her business, some mistakes she and others have made in running retreats, and some things she does to make her retreats such life-changing experiences. We’ll also talk about the retreat Rebecca and I are co-leading at the end of April 2019, Signature Heart & Soul Retreat.
Mercedes was tired of seeing a lack of diversity at professional conferences. She had respect for the celebrated leaders in the field, but she also saw a need for new voices. She decided she needed to do something about it, and in just a few months, Mercedes founded the Diversity In Parenting Conference. Listen to the incredible growth she’s had during this process. You might not be putting on a conference, but you’ve got your own brave moves to make. Where is YOUR voice needed? Listening to Mercedes talk about her deep mindset work will help you get moving too.
We all face moments when we see an opportunity to do something new, and we either take action, or we don’t. Ellie took action and created Bay Area Immigration Evaluation Center, a company providing evaluations all around the Bay. Listen as we talk about how and why she did this when she already had a therapy practice. You’ll hear how she grew her skillset and her mindset as she grew her business. If you’re thinking of adding ANY offer to your practice or creating a second business, you’ll want to hear Ellie’s story.
April Harter has built an anti-racism coaching program, and she’s doing things in a totally new way. If you haven’t heard the first half of our conversation, go back to Part 1, where we talked about the business she’s built. This week we delve further into her mindset shifts, self-care, and boundaries. You’ll hear April’s advice for her former self, and you might find that a lot of it applies to you.
