Pivoting to work beyond private practice usually means getting more visible. And getting more visible can bring up a lot of vulnerability for people, especially people who are therapists.
Today’s guest is putting himself out there in new ways, and finding that while he grows his audience, he also finds there’s a way it is contributing to his own healing.
When you create a program you get to take your best ideas, turn them into a clear process, AND help a group of people in real time. You get feedback and make adjustments along the way so that your process gets even better.
Then you write your book knowing that you’re writing something that really helps people.
Both your program and your book allow you to help more people and get known for your work.
We’re out of balance with how much of our brain energy we give to certain numbers.
Like when this happens in my brain:
“How many likes did I get for that post?”
A few minutes later…”How about now?”
Not useful.
I want the numbers I track and encourage my clients and listeners to track to be highly meaningful and helpful in making real business decisions.
I take therapists and healers through a process to create their own courses and programs. That’s my whole job.
When I recently got inspired to create a program that’s totally about healing and personal growth I took myself through my own process.
I want to share that experience with you as a case study.
When you’re afraid to create a program because people know you only as a therapist:
If people know that you’ve been a therapist for a long time, your program is going to look even MORE valuable to them. Your experience as a therapist is part of what sets you apart. It’s beautiful to have more than one identity. If you’re already wishing you’d done this sooner, now is a great time to show yourself that you’re not limited to one identity or one way of working for the rest of your career.
Relaxed marketing is what we want to be engaging in at least 90% of the time. Whether you’re creating content, reaching out to referral partners, running free live events, pitching to podcasts, or writing website copy, whatever it is that you’re doing during your marketing time, you want to engage in it with a more relaxed nervous system.
You’ll come up with better, more attuned work when you do that. And you’re going to be able to make better decisions about what your overall marketing strategy looks like.
In reactive marketing, you’re in scarcity, panic and self doubt. The actions you take from that place won’t be the actions to make your business thrive.
When you’re doing reactive marketing, you don’t do your most creative, interesting or attuned work, so it doesn’t speak to your future participant very well.
It’s not fun or sustainable for you so you’ll be more likely to burn out.
Also, there’s just not much you can do in one day or one moment to see significant results in your business.
For all of these reasons, If you’re spending more than 10% of your marketing time in reactive mode, it’s way too much.
I love encouraging healers and therapists to think deeply and creatively about what their work could look like.
I often say: Step out of default thinking for a moment and give yourself permission to dream into what you want to create.
Who are you serving? How are you working with them? What work do you no longer do or do less of? What does your day look like? Who are you collaborating with?
In this episode I got to talk to 2 sisters who dreamed up a way to work differently by creating a business together!
This is a short episode and it’s really about you giving yourself permission to do the work that is going to feel most joyful and sustainable for you.
I’m going to talk about two different roles we might choose for ourselves as therapists, healers and coaches:
A catalyst who helps people through a big and clear change in a particular area of their lives.
OR
An integrator who helps people grow and maintain changes over a long period of time in many areas of their lives.
Some people create the program they needed for themself.
As you move through a challenging situation and you grow from it, learn about yourself, and find community, you realize:
“This did not need to be QUITE this hard! I want to create a process or a container to help people move through this with more support.”
If you fear bothering people with your marketing, this is for you.
I recently got the worst email I’ve opened in over a year.
I’m gonna share the actual email with you and I’m gonna share my internal reactions and the decisions I made after.
In the context of life, this email is really NOT that bad at all. No trigger warning necessary.
I’m sharing this because I know many of you are really afraid of getting an email like this.
I’ve had a hard time figuring out how to talk to you about this.
I never want to be a dream killer. Or a bummer.
If you’re thinking of creating and launching a signature program, I want you to do it. AND I’m gonna talk about one of the hardest parts of that today.
Then I’ll talk about how to handle this hard part. I promise.
