Today I’m talking about how to run engaging and effective group calls in your signature program, rather than calls that leave people bored or frustrated or just not showing up.
Stop Reactive Marketing
In reactive marketing, you’re in scarcity, panic and self doubt. The actions you take from that place won’t be the actions to make your business thrive.
When you’re doing reactive marketing, you don’t do your most creative, interesting or attuned work, so it doesn’t speak to your future participant very well.
It’s not fun or sustainable for you so you’ll be more likely to burn out.
Also, there’s just not much you can do in one day or one moment to see significant results in your business.
For all of these reasons, If you’re spending more than 10% of your marketing time in reactive mode, it’s way too much.
Two Sisters Create A Program With Kaitlyn & Meghann Ellis
I love encouraging healers and therapists to think deeply and creatively about what their work could look like.
I often say: Step out of default thinking for a moment and give yourself permission to dream into what you want to create.
Who are you serving? How are you working with them? What work do you no longer do or do less of? What does your day look like? Who are you collaborating with?
In this episode I got to talk to 2 sisters who dreamed up a way to work differently by creating a business together!
Is It OK To Do Less Long-Term Work?
This is a short episode and it’s really about you giving yourself permission to do the work that is going to feel most joyful and sustainable for you.
I’m going to talk about two different roles we might choose for ourselves as therapists, healers and coaches:
A catalyst who helps people through a big and clear change in a particular area of their lives.
OR
An integrator who helps people grow and maintain changes over a long period of time in many areas of their lives.
A Program For Moms With ADHD | Robin Gibler
Some people create the program they needed for themself.
As you move through a challenging situation and you grow from it, learn about yourself, and find community, you realize:
“This did not need to be QUITE this hard! I want to create a process or a container to help people move through this with more support.”
A Program Based On Art Journaling With Lea Seigen Shinraku
Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way.
Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She’s got a feeling of presence, joy and even goofiness.
A Thriving Grief Program With Amy Hyun Swart
Do you ever dream of creating a program you’ll love running over and over again?
My guest Amy has run her program, Grief Medicine, at least 9 times now. Sometimes people wonder if focusing on grief brings her down, but you’re going to hear why working with folks around their grief brings her inspiration and joy.
The Least Stressful Way To Start A Group Program
Be Willing To Do These Three Things For A Successful Signature Program
Today I talk about a few really important things that set apart the people who launch programs and succeed from those who wish they had.
Here are 3 things people who succeed with their programs are WILLING to do.
1: Be willing to work through discomfort in your marketing.
2: Be willing to talk about your program with a lot of enthusiasm, and ask people to help you share it.
3: Be willing to show up and work directly with your participants.
How I Shrunk My Therapy Practice And Built A Signature Coaching Program with Samantha Fox
Samantha has shrunk her therapy practice way down and is no longer taking new therapy clients. She’s delighted that her business has transitioned to mostly her coaching programs. She’s found that she’s got abundant energy and love for serving in this way. AND…Samantha has discovered that even the free stuff she provides on social media and on her site helps many queer women live truer lives.
That’s just ONE of the ways that the work she’s doing now is a much better fit for her life than a full time therapy practice was.
Creating A Badass Group Program with Sonya Brewer (Encore)
We’re sharing one of our favorite episodes as an encore this week.
How do you create and fill a group program?
How do you navigate a full therapy practice at the same time?
We’re about to go behind the scenes and find out exactly how my guest has done it.
Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners.
She created Badass Boundaries, a 12-week group mentorship program for overachieving trauma survivors.
Being A Disruptor with Deb Benfield
How can you create a business if you’re a disruptor in your field?
If you’ve got a unique voice and you’re finding yourself pushing back against most others your field, that could actually be a wonderful thing for your business.
Today’s guest has carved out an important space right at the intersection of the Body Liberation and Pro-Aging movements. And she’s pretty much on her own as a leader there.
Meet Deb Benfield, a Nutrition and Body Relationship Coach with over 35 years of experience working with women to heal their relationships with food, eating and their bodies.
You’ll hear why Deb created a program for women in mid-life and beyond, how she designed her program and grew her audience, and what works to fill her program.
Discovering What You’re Meant to Create with Judy Hu
How do you discover the work you’re meant to create? Today’s episode is a master class on how to allow the collective and your spirit to pull you in that direction.
Judy Hu created a framework for boundary healing. Then she wrote a bestselling book: The Boundary Revolution: Decolonize Your Relationships and Discover A New Path To Joy.
She’s a Licensed Mental Health Counselor turned Boundary Coach based in Massachusetts.
You’ll hear the intensely personal and brave process Judy went through to develop and share her work.
Ask Annie: Should I Create My Own Program Or Teach Something Well Known?
I got this question recently from someone getting ready to expand their business to beyond private practice. They want to start offering a non-therapy program within their own business.
“Should I create my own program from scratch, or should I just deliver an established method from a well-known person?”
For example, although it’s not the example this person gave: Brene Brown’s Dare To Lead method.
Creating a Program for Parents with Danika Maddocks
Even if you already work with the niche you want to work with in your private practice, you might ALSO love having an innovative signature program as an additional way to serve them.
Danika Maddocks is a parent coach who's passionate about supporting parents of gifted and twice-exceptional kids. She's been partnering with bright kids and their families for over a dozen years as a teacher and therapist.
You’re going to hear why she created a signature program for twice exceptional kids, and you’ll hear how she grows her business without becoming a full-time marketer.
Ask Annie: How Do I Find The Energy To Create My Business?
I used to ask every podcast guest: “What productivity or time management hacks do you use as an entrepreneur?”
I’ve stopped asking that.
I’m no longer lit up by trying to make my habits atomic or maximize my time.
The work of Tricia Hersey, Ebony Janice Moore, Tara McMullin and others has helped me (along with everyone I know) to question whether productivity is the measure to focus on and strive for.
Creating A Program For Love, Joy & Resistance with Damon Constantinides
I love to help you make more money. AND…For some of you, the biggest reasons you have for creating your own signature programs are not financial.
You want to create programs to tap into your purpose, to express your love for your communities, to experience and share joy, to resist oppressive forces, and on and on.
Our guest created a program for his community because he loves his community.
A Liberated Way To Lead Groups with Tracy Gantlin-Monroy
You want to run a group program? One common question from my participants is: “What skills do I need to learn in order to facilitate a group really well?”
I’ve got someone here on the pod to share her unique process of leading large groups in an expansive, liberated and trauma informed way.
Introducing Tracy Gantlin-Monroy.
Tracy Gantlin Monroy is a licensed professional counselor and resident therapist at Grace Community Counseling & Social Services in Atlanta, Georgia. She is a brain-wise, body therapist passionate about trauma healing. Tracy is the first Black female Brainspotting trainer in the world having been mentored by Dr. David Grand, founder & Developer of Brainspotting. Tracy also runs healing retreats for Black women.
Creating A Badass Group Program with Sonya Brewer
How do you create and fill a group program?
How do you navigate a full therapy practice at the same time?
We’re about to go behind the scenes and find out exactly how my guest has done it.
Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners.
Trust Yourself In Your Business With Mishara D. Winston
If you’re wondering what kind of program you should create when you move beyond private practice, keep listening. Our guest has created a totally unique program. She figured out its format by trusting herself. She had to move through the doubt and questions that so many of us deal with.
Is this enough? Am I enough?
Mishara also talks about why she’s retired her license. You’re going to love her reasons even if you know you’re keeping yours.