In reactive marketing, you’re in scarcity, panic and self doubt. The actions you take from that place won’t be the actions to make your business thrive.

When you’re doing reactive marketing, you don’t do your most creative, interesting or attuned work, so it doesn’t speak to your future participant very well.

It’s not fun or sustainable for you so you’ll be more likely to burn out.

Also, there’s just not much you can do in one day or one moment to see significant results in your business.

For all of these reasons, If you’re spending more than 10% of your marketing time in reactive mode, it’s way too much.

I love encouraging healers and therapists to think deeply and creatively about what their work could look like.

I often say: Step out of default thinking for a moment and give yourself permission to dream into what you want to create.

Who are you serving? How are you working with them? What work do you no longer do or do less of? What does your day look like? Who are you collaborating with?

In this episode I got to talk to 2 sisters who dreamed up a way to work differently by creating a business together!

Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way.

Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She’s got a feeling of presence, joy and even goofiness.

Do you ever dream of creating a program you’ll love running over and over again?

My guest Amy has run her program, Grief Medicine, at least 9 times now. Sometimes people wonder if focusing on grief brings her down, but you’re going to hear why working with folks around their grief brings her inspiration and joy.

How can you create a business if you’re a disruptor in your field?

If you’ve got a unique voice and you’re finding yourself pushing back against most others your field, that could actually be a wonderful thing for your business.

Today’s guest has carved out an important space right at the intersection of the Body Liberation and Pro-Aging movements. And she’s pretty much on her own as a leader there.

Meet Deb Benfield, a Nutrition and Body Relationship Coach with over 35 years of experience working with women to heal their relationships with food, eating and their bodies.

You’ll hear why Deb created a program for women in mid-life and beyond, how she designed her program and grew her audience, and what works to fill her program.