Listen above or on your favorite podcast platform.
Show Notes:
How can you create a business if you’re a disruptor in your field?
If you’ve got a unique voice and you’re finding yourself pushing back against most others your field, that could actually be a wonderful thing for your business.
Today’s guest has carved out an important space right at the intersection of the Body Liberation and Pro-Aging movements. And she’s pretty much on her own as a leader there.
Meet Deb Benfield, a Nutrition and Body Relationship Coach with over 35 years of experience working with women to heal their relationships with food, eating and their bodies.
You’ll hear why Deb created a program for women in mid-life and beyond, how she designed her program and grew her audience, and what works to fill her program.
Here's some of what we talked about:
Why she’s alone at intersection of the Pro-Aging and Body Liberation movements
How she designed her program
Streamlining her program and leaving more room for integration
How she grounds herself when stepping into her work
Pivoting her niche and feeling the stress of losing some audience members (but gaining others)
Where most of her participants find her
How she collaborates with other creators
