I brought in the branding goddess who's helped me with Rebel Therapist, Jenny Ambrose of Puree Fantastico. She's here to tell you that branding is not what you think it is. Branding is a way to express who you are, what you do, and even what it FEELS like to work with you. Yep, good branding goes deep. Good branding integrates everything in your business. In this conversation, we talk about my experience working with Jenny and how my own ideas about branding evolved with her help. She also gives us ideas about how to get started with branding on your own and how to know whether it might be a good time to hire a pro.
This is episode 100! I wanted to do something special and different this week.
The theme today is lessons learned in expanding your business.
I’ve been running this program, Rebel Mastermind, where therapists level up their businesses and serve in new ways beyond the therapy room.
I invited some folks who are in the middle of that program to bravely share with you.
I asked each of them to tell us one surprising thing they’ve learned or are learning in the process of expanding their businesses, and how that lesson is playing out in their businesses so far.
This week I’m talking to Jessica Jones, a registered dietician and co-founder of the very popular podcast Food Heaven Made Easy. Listen as we talk about how Jessica and Wendy Lopez developed their podcast, exactly how they plan and create each episode, and how they maintain a healthy business partnership and close friendship. I’m really into bringing you amazing people like Jessica. It’s helpful to hear from people in our field, but it’s also SO helpful to hear from people in adjacent fields. Sometimes that’s where I’ve gotten my best ideas and practices, and that’s been true for the Rebels in my masterminds as well.
Do you have a healthy relationship with your business? Or is it sometimes toxic and abusive? Have you recreated old unhealthy patterns into your business? Nicole Lewis-Keeber is an expert on how trauma impacts business and how to heal it. When I looked at my own business through this lens, I realized I had been unconsciously setting up some damaging habits. For example, I was sometimes setting myself up to try to please everyone. Even though I would never tell others to do this. I was sometimes doing things I no longer wanted to because...who was I to say I wanted to make a change. Listen as we talk about how and why Nicole created a VIP one-on-one service for entrepreneurs and how she’s getting her message out to entrepreneurs everywhere. She’s opening up a very important conversation and I’m glad to share it with you.
How do you sell a program? Make a dream list. Make a list of the people you’d love to work with and invite them. Meet Maddi Rundle, a master yoga instructor, therapist, and entrepreneur in Ontario, Canada. In this conversation, we talk about how Maddi co-created a training program for yoga instructors and a year-long online course. You’ll hear how Maddi has grown her programs without doing all the stuff she saw other people doing online. She has pushed past fear and other people’s rules to create a business she’s in love with.
Ali Shapiro is the host of the podcast Insatiable and the founder of the program Truce with Food. She created a unique framework for helping people transform their relationships with food and life. Listen to Ali developed her framework and built her thriving business. You’ll hear that Ali is committed to helping her clients achieve radical and lasting change and that the decisions she makes in her business are all aimed in that direction.
This week I’m talking to Lisa Danylchuk, founder of The Center for Yoga and Trauma Recovery. She’s an author, psychotherapist, yoga teacher trainer and entrepreneur. You’re gonna hear how Lisa’s business has developed organically from her drive to help more people with the Yoga for Trauma movement. We can learn a lot from listening to how she went from leading in-person trainings to creating her online training program. She’ll also talk about why she created in-person retreats around the world. Listen in particular to how Lisa leans into the value of persistence. Persistence is one of the most important and perhaps under-rated keys to success in your business.
Today we are talking about in-person retreats. If you’ve ever run an in-person retreat or considered adding in-person retreats to your business, you’re going to love this conversation. Rebecca talks about why in-person retreats are such an important part of her business, some mistakes she and others have made in running retreats, and some things she does to make her retreats such life-changing experiences. We’ll also talk about the retreat Rebecca and I are co-leading at the end of April 2019, Signature Heart & Soul Retreat.
Mercedes was tired of seeing a lack of diversity at professional conferences. She had respect for the celebrated leaders in the field, but she also saw a need for new voices. She decided she needed to do something about it, and in just a few months, Mercedes founded the Diversity In Parenting Conference. Listen to the incredible growth she’s had during this process. You might not be putting on a conference, but you’ve got your own brave moves to make. Where is YOUR voice needed? Listening to Mercedes talk about her deep mindset work will help you get moving too.
We all face moments when we see an opportunity to do something new, and we either take action, or we don’t. Ellie took action and created Bay Area Immigration Evaluation Center, a company providing evaluations all around the Bay. Listen as we talk about how and why she did this when she already had a therapy practice. You’ll hear how she grew her skillset and her mindset as she grew her business. If you’re thinking of adding ANY offer to your practice or creating a second business, you’ll want to hear Ellie’s story.
April Harter has built an anti-racism coaching program, and she’s doing things in a totally new way. If you haven’t heard the first half of our conversation, go back to Part 1, where we talked about the business she’s built. This week we delve further into her mindset shifts, self-care, and boundaries. You’ll hear April’s advice for her former self, and you might find that a lot of it applies to you.
This week it’s just you and me. I’m taking this podcast and my company in a new direction, and I want to tell you about it.
This has been percolating under the surface for quite a while. There’s been this part of me, which started as kind of a whisper and then became more of a shout. And now I’m ready to share it and I think you’re ready to hear about it.
Focusing on meeting the needs of your right-fit clients may take you beyond the therapy room. Danielle Matthews is devoted to helping kids who are dealing with bullying. This work led her to write a book, give presentations, and create a 10-week program to help kids, their parents and their schools to address bullying. Find out how Danielle accomplished all of this in less than two years and what it takes to make a bigger impact on your business.
If you believe being of service or being spiritual doesn’t go with making money, this conversation is for you. Isa Gucciardi, the creator of Depth Hypnosis and founder of The Sacred Stream, believes that money and life energy can be in alignment. When you reject money, she believes you limit how much help you can give. Listen as she describes how she has developed her services far beyond the therapy room over the last 30 plus years. You’ll hear both the tactical stuff and the theories behind her tactics.
What if you need to BE different in order to accomplish your next goals? What if the missing link is not working harder or investing more money in your business, but rather making your SELF more resilient and strong?
This week it’s just you and me. I’m gonna talk about something that’s been on my mind.
Listen as Maureen talks about how she keeps her practice full and what she’s doing to leverage her skills beyond her therapy room. You’ll hear some solid ideas about marketing online and creating high-quality referral partnerships. You’ll want to implement some of these right away.
Maureen has used two different business models to expand her income. You’ll hear what worked, what didn’t, and what she might do next.