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Show Notes:
As this episode goes live, registration for Create Your Program is open. This is my process to help you create and launch your signature program beyond private practice.
If you’d like to start growing another part of your business and make money in a new way, this is the best time to jump into Create Your Program.
If you register by Sunday, January 7th, you’re going to get lifetime access to a bonus training that has helped grads of CYP to fill their programs.
Go to https://rebeltherapist.me/create now to register.
I can’t wait to see you inside.
Today I want to talk about a few really important things that set apart the people who launch programs and succeed from those who wish they had.
Here are 3 things people who succeed with their programs are WILLING to do.
1: Be willing to work through discomfort in your marketing.
My last guest, Samantha Fox, is great at this.
Just like most people who sign up to work with me, Samantha was really nervous about getting more visible and sharing her work with large audiences.
Her program is called Unbox Your Sexuality. She helps women all over the world who are realizing they are not as straight as they thought they were.
She had to work through her discomfort with being known as a queer thought leader.
A few years later, she’s so glad she did! She’s constantly creating content, including videos, and sharing it with people all over the world.
She’s guested on about 20 podcasts and gotten comfortable using her voice in that way.
She gets to hear from people she's never met about how much her work has changed their lives.
So even though she is an introvert and she used to be afraid of visibility, she’s now a very public leader who feels abundant love and energy for the people who find her from all over the planet.
2: Be willing to talk about your program with a lot of enthusiasm, and ask people to help you share it.
Thing is something that the prior guest, Sonya Brewer, knows how to do!
This one sounds obvious, but asking for help is NOT natural or easy for many folks who sign up to work with me.
Sonya said that she shared the news about her program, badass boundaries for trauma survivors, with everyone she knows.
She asked people: “Who do you have for me?”
Sonya was able to do this because she knows her program is excellent. She sees the transformations her participants are able to make, and so she’s willing to spread the word.
Many people start to shrink or hide or even apologize when it’s time to sell their programs.
Even if this doesn’t come easily to you, I know that you CAN learn to ask for referrals with enthusiasm!
I used to shrink when it was time to talk about my work, and now I ask for referrals with ease.
I no longer feel like hiding how awesome I know Create Your Program is. I’ve iterated it over 28 times. I’ve worked over 200 therapists through it. I’ve worked with a curriculum designer. We’ve got the best expert guest teachers who come in and teach particular vital things.
CYP has grads like Sonya and Samantha and so many others who have created SO much value.
Now when I talk about Create Your Program, I exude a lot of enthusiasm.
I also don’t care any longer if some folks don't like me because of my confidence. For every person who feels annoyed at my confidence, there are a few people who are encouraged to be a bit more confident themselves.
So follow Sonya’s lead and shout your program from the rooftops. 🎉
3: Be willing to show up and work directly with your participants.
That means being willing to create a high touch program. NOT a program that’s self-led.
This one might freak some of you out. Maybe you’re burned out, you want less contact with clients, and you dream of having passive income and not dealing with clients at all.
I want to encourage you to reconsider that approach.
Showing up in your program and leading your participants through it does NOT mean you’re constantly working. You still get to have boundaries. You still get to set things up in a way that feels good to your body.
AND…at least for the first several iterations of your program…and maybe forever…show up live for your participants. People will get WAY more out of it. Self led programs have a very low completion and implementation rate, something like 5-15%. Cohort based, live programs tend to have completion rates that are as high as 80% and higher.
One person who talks about this Deb Benfield from episode 213.
I recently went through Deb’s program as a participant so I got to experience first hand what a difference it makes to have access to her!
Now that her program is up and running, she continues to make small tweaks to it, but she isn’t pouring TONS of time and energy in every single time. She knows how to show up and walk participants through the process. Even though it is far from passive, it’s fulfilling and easeful for her.
So if you’re feeling tempted to create and launch a “passive” self-led course, please reconsider. If you’re burnt out on clients, you might need a little rest before you create your program.
Like me and SO many of the grads of CYP, you might find that working with participants in your signature program feels very different from therapy sessions.
If you’re burnt out on being a therapist, you might still feel energized by running your signature program.
Episodes featuring:
Samantha Fox https://rebeltherapist.me/podcast/215
Sonya Brewer https://rebeltherapist.me/podcast/214
Deb Benfield https://rebeltherapist.me/podcast/213
