This week I’m talking to Tara McMullin, a powerhouse in the realm of serving small business owners. She’s the founder of the What Works Network and host of the What Works podcast. Listen as we talk about the transitions Tara has been through in her business. You’ll hear how starting with a VERY narrow niche helped to accelerate her growth. We also talk about how her ROLE has changed, and how and why she’s shifted away from advice-giving. You’ll also hear what’s been working extremely well for Tara in communicating on social media. It’s all about story telling. As soon as you hear her experience with human-sized stories, you'll start using social media differently. Tara believes in sharing experience rather than advice, and you’re in for a treat as she shares some key parts of her own experiences in business.
I brought in the branding goddess who's helped me with Rebel Therapist, Jenny Ambrose of Puree Fantastico. She's here to tell you that branding is not what you think it is. Branding is a way to express who you are, what you do, and even what it FEELS like to work with you. Yep, good branding goes deep. Good branding integrates everything in your business. In this conversation, we talk about my experience working with Jenny and how my own ideas about branding evolved with her help. She also gives us ideas about how to get started with branding on your own and how to know whether it might be a good time to hire a pro.
How do you sell a program? Make a dream list. Make a list of the people you’d love to work with and invite them. Meet Maddi Rundle, a master yoga instructor, therapist, and entrepreneur in Ontario, Canada. In this conversation, we talk about how Maddi co-created a training program for yoga instructors and a year-long online course. You’ll hear how Maddi has grown her programs without doing all the stuff she saw other people doing online. She has pushed past fear and other people’s rules to create a business she’s in love with.
Ali Shapiro is the host of the podcast Insatiable and the founder of the program Truce with Food. She created a unique framework for helping people transform their relationships with food and life. Listen to Ali developed her framework and built her thriving business. You’ll hear that Ali is committed to helping her clients achieve radical and lasting change and that the decisions she makes in her business are all aimed in that direction.
Today we are talking about in-person retreats. If you’ve ever run an in-person retreat or considered adding in-person retreats to your business, you’re going to love this conversation. Rebecca talks about why in-person retreats are such an important part of her business, some mistakes she and others have made in running retreats, and some things she does to make her retreats such life-changing experiences. We’ll also talk about the retreat Rebecca and I are co-leading at the end of April 2019, Signature Heart & Soul Retreat.
We all face moments when we see an opportunity to do something new, and we either take action, or we don’t. Ellie took action and created Bay Area Immigration Evaluation Center, a company providing evaluations all around the Bay. Listen as we talk about how and why she did this when she already had a therapy practice. You’ll hear how she grew her skillset and her mindset as she grew her business. If you’re thinking of adding ANY offer to your practice or creating a second business, you’ll want to hear Ellie’s story.
Focusing on meeting the needs of your right-fit clients may take you beyond the therapy room. Danielle Matthews is devoted to helping kids who are dealing with bullying. This work led her to write a book, give presentations, and create a 10-week program to help kids, their parents and their schools to address bullying. Find out how Danielle accomplished all of this in less than two years and what it takes to make a bigger impact on your business.
Moving your therapy practice to a new town can be scary. Kaitlin walks us through how she moved her business from San Francisco to Livermore, a smaller town an hour away. In our conversation, she talks about everything from finding new office space to creating a new network of colleagues to working through the mindset issues came up during this transition.
Listen as Maureen talks about how she keeps her practice full and what she’s doing to leverage her skills beyond her therapy room. You’ll hear some solid ideas about marketing online and creating high-quality referral partnerships. You’ll want to implement some of these right away.
Maureen has used two different business models to expand her income. You’ll hear what worked, what didn’t, and what she might do next.
Starting a private practice can be hard. Raising your fees can be hard. Putting yourself out there to grow your practice can be hard.
This week I talked to Montoyia McGowan, and we talked about how she pushed through a low moment. Six months in, her practice was extremely low, and she was considering letting it go. A friend told her to give it another six months. She did. She challenged herself to network, market her business, and really put herself out there. She came through the other side with a waitlist. Listen as she dives into her mindset work and the steps she takes to keep her business thriving.
When your business is growing fast, how do you manage it? Dr. Joy Harden-Bradford has grown Therapy For Black Girls in a big way over the past year. Her podcast reaches a big audience, and it keeps growing because she listens carefully, delivers high-quality content, and focuses on serving. I talked to Dr. Joy about what she’s learned over the past year and what she’s still learning.
Are you intimidated by SEO? But you want to make it work for you? Enter Cathy Hanville. Cathy consistently comes up as #1 on Google in her keywords in her area. She’s been helping other therapists use SEO to build their practices for years. Now she’s teaching a lesson in my program, The Superpower Method For Therapists®. In our conversation, Cathy shares how she’s kept her business full for 17 years and how she’s keeping her own life balanced as an entrepreneur, therapist, and human.
If you’ve ever felt called to be a leader beyond the therapy room, you’ll want to hear my conversation with Dara Hoffman-Fox, LPC. We dive into Dara’s journey to becoming an author and leader in serving gender questioning, transgender, and non-binary people. You’ll love Dara’s honesty and ability to stay humble and curious while also being a fierce leader.
Jen Cross is a visionary and a healer who’s helped hundreds of survivors, but she still struggles with the business side. This episode is a rare opportunity to go behind the curtain and hear some honest talk about business. Jen talks about the difficulty of finding a balance between serving her community and sustaining herself financially. You’ll also hear me slip into some unrequested coaching. Oops.
You started your own business so that you could work the way you want to work. You’ve got a vision of how you’d like your business to work, but it’s easy to veer off course and make the wrong compromises. Devona as been careful to make all of her business decisions with her vision in mind. She’s created a business that allows her to do the clinical work she’s most passionate about and engage in a full life outside of the office. Listen as she talks about the practices she uses to stay on track and in balance.
Marketing your therapy business might make you feel disgusting. That means you’re doing it wrong. WRONG.
This is the fifth in a 6-part series of minisodes. In each one, I’m geeking out about an aspect of your business that matters.
To market your therapy business, you need a framework to help you understand your unique business, and you need to do a few things really well. You do not have to do everything and in fact you CAN NOT do everything.