I take therapists and healers through a process to create their own courses and programs. That’s my whole job.
When I recently got inspired to create a program that’s totally about healing and personal growth I took myself through my own process.
I want to share that experience with you as a case study.
Relaxed marketing is what we want to be engaging in at least 90% of the time. Whether you’re creating content, reaching out to referral partners, running free live events, pitching to podcasts, or writing website copy, whatever it is that you’re doing during your marketing time, you want to engage in it with a more relaxed nervous system.
You’ll come up with better, more attuned work when you do that. And you’re going to be able to make better decisions about what your overall marketing strategy looks like.
In reactive marketing, you’re in scarcity, panic and self doubt. The actions you take from that place won’t be the actions to make your business thrive.
When you’re doing reactive marketing, you don’t do your most creative, interesting or attuned work, so it doesn’t speak to your future participant very well.
It’s not fun or sustainable for you so you’ll be more likely to burn out.
Also, there’s just not much you can do in one day or one moment to see significant results in your business.
For all of these reasons, If you’re spending more than 10% of your marketing time in reactive mode, it’s way too much.
I love encouraging healers and therapists to think deeply and creatively about what their work could look like.
I often say: Step out of default thinking for a moment and give yourself permission to dream into what you want to create.
Who are you serving? How are you working with them? What work do you no longer do or do less of? What does your day look like? Who are you collaborating with?
In this episode I got to talk to 2 sisters who dreamed up a way to work differently by creating a business together!
If you fear bothering people with your marketing, this is for you.
I recently got the worst email I’ve opened in over a year.
I’m gonna share the actual email with you and I’m gonna share my internal reactions and the decisions I made after.
In the context of life, this email is really NOT that bad at all. No trigger warning necessary.
I’m sharing this because I know many of you are really afraid of getting an email like this.
I’ve had a hard time figuring out how to talk to you about this.
I never want to be a dream killer. Or a bummer.
If you’re thinking of creating and launching a signature program, I want you to do it. AND I’m gonna talk about one of the hardest parts of that today.
Then I’ll talk about how to handle this hard part. I promise.
Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way.
Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She’s got a feeling of presence, joy and even goofiness.
Do you ever dream of creating a program you’ll love running over and over again?
My guest Amy has run her program, Grief Medicine, at least 9 times now. Sometimes people wonder if focusing on grief brings her down, but you’re going to hear why working with folks around their grief brings her inspiration and joy.
Today I talk about a few really important things that set apart the people who launch programs and succeed from those who wish they had.
Here are 3 things people who succeed with their programs are WILLING to do.
1: Be willing to work through discomfort in your marketing.
2: Be willing to talk about your program with a lot of enthusiasm, and ask people to help you share it.
3: Be willing to show up and work directly with your participants.
Samantha has shrunk her therapy practice way down and is no longer taking new therapy clients. She’s delighted that her business has transitioned to mostly her coaching programs. She’s found that she’s got abundant energy and love for serving in this way. AND…Samantha has discovered that even the free stuff she provides on social media and on her site helps many queer women live truer lives.
That’s just ONE of the ways that the work she’s doing now is a much better fit for her life than a full time therapy practice was.
We’re sharing one of our favorite episodes as an encore this week.
How do you create and fill a group program?
How do you navigate a full therapy practice at the same time?
We’re about to go behind the scenes and find out exactly how my guest has done it.
Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners.
She created Badass Boundaries, a 12-week group mentorship program for overachieving trauma survivors.
How can you create a business if you’re a disruptor in your field?
If you’ve got a unique voice and you’re finding yourself pushing back against most others your field, that could actually be a wonderful thing for your business.
Today’s guest has carved out an important space right at the intersection of the Body Liberation and Pro-Aging movements. And she’s pretty much on her own as a leader there.
Meet Deb Benfield, a Nutrition and Body Relationship Coach with over 35 years of experience working with women to heal their relationships with food, eating and their bodies.
You’ll hear why Deb created a program for women in mid-life and beyond, how she designed her program and grew her audience, and what works to fill her program.
How do you discover the work you’re meant to create? Today’s episode is a master class on how to allow the collective and your spirit to pull you in that direction.
Judy Hu created a framework for boundary healing. Then she wrote a bestselling book: The Boundary Revolution: Decolonize Your Relationships and Discover A New Path To Joy.
She’s a Licensed Mental Health Counselor turned Boundary Coach based in Massachusetts.
You’ll hear the intensely personal and brave process Judy went through to develop and share her work.
Even if you already work with the niche you want to work with in your private practice, you might ALSO love having an innovative signature program as an additional way to serve them.
Danika Maddocks is a parent coach who's passionate about supporting parents of gifted and twice-exceptional kids. She's been partnering with bright kids and their families for over a dozen years as a teacher and therapist.
You’re going to hear why she created a signature program for twice exceptional kids, and you’ll hear how she grows her business without becoming a full-time marketer.
Can you REALLY make great money running a program that you love and that’s based on what you do best?
Rebecca Lee does. And she’s got a year-long waitlist.
As a social worker and supervisor for social workers, she felt a pull to create something totally different, something that wouldn’t fit into the box of supervision or therapy or even coaching as we know it.
I love to help you make more money. AND…For some of you, the biggest reasons you have for creating your own signature programs are not financial.
You want to create programs to tap into your purpose, to express your love for your communities, to experience and share joy, to resist oppressive forces, and on and on.
Our guest created a program for his community because he loves his community.
Everyone is scared to launch their first program.
Someone asked recently: what if I’m REALLY scared to launch my program. Like…what if there are powerful individuals and structures out there who might want to do me harm?
What if putting myself out there associated with this work might actually be dangerous to me or my family?
