This week I’m talking to Tara McMullin, a powerhouse in the realm of serving small business owners. She’s the founder of the What Works Network and host of the What Works podcast. Listen as we talk about the transitions Tara has been through in her business. You’ll hear how starting with a VERY narrow niche helped to accelerate her growth. We also talk about how her ROLE has changed, and how and why she’s shifted away from advice-giving. You’ll also hear what’s been working extremely well for Tara in communicating on social media. It’s all about story telling. As soon as you hear her experience with human-sized stories, you'll start using social media differently. Tara believes in sharing experience rather than advice, and you’re in for a treat as she shares some key parts of her own experiences in business.
Ali Shapiro is the host of the podcast Insatiable and the founder of the program Truce with Food. She created a unique framework for helping people transform their relationships with food and life. Listen to Ali developed her framework and built her thriving business. You’ll hear that Ali is committed to helping her clients achieve radical and lasting change and that the decisions she makes in her business are all aimed in that direction.
April Harter has built an anti-racism coaching program, and she’s doing things in a totally new way. If you haven’t heard the first half of our conversation, go back to Part 1, where we talked about the business she’s built. This week we delve further into her mindset shifts, self-care, and boundaries. You’ll hear April’s advice for her former self, and you might find that a lot of it applies to you.
Focusing on meeting the needs of your right-fit clients may take you beyond the therapy room. Danielle Matthews is devoted to helping kids who are dealing with bullying. This work led her to write a book, give presentations, and create a 10-week program to help kids, their parents and their schools to address bullying. Find out how Danielle accomplished all of this in less than two years and what it takes to make a bigger impact on your business.
Dr. JaNaè Taylor was terrified at the idea of claiming her niche. Then she realized she wanted to create a new space for her community more than she wanted to be the catchall therapist. Listen as JaNae dives into the steps she took to step into full-time private practice and then begin a podcast and a movement called “Minding My Black Business.”
Bianca is on a mission to destigmatize therapy, fight shame and help people get the help they need. She’s discovered that video is the most fun and natural way for her to market her practice and educate people about mental health. Listen as Bianca dives into her personal journey of putting herself out there MUCH more in the past year. She’s got some advice for therapists who are ready to put themselves out there as well.
Who are you? What is it about you that you’d like to be known for? How is it you want to speak to your clients? These are some of the questions Nam Rindani encourages therapists to dive into before they start “marketing” their practices. Listen as she shares how she uses the internet completely differently than practice building coaches usually advise. And listen to how well it works. This conversation will help you look at yourself and your business in profoundly new ways.
What’s it like for a therapist to live with a chronic illness or other health issues? Lauren talks about training to become a therapist while learning that she had Multiple Sclerosis about three years ago. She shares the deep changes she went through in how she sees herself, her business, and therapy.
Tom Bruett has managed to fill a daytime group and bring in lots of right-fit clients in his first year of private practice. And he’s still an intern. He shares how he leans into his superpowers to bring his right-fit clients into his practice. If you’re an intern, you’ll love the concrete advice and you’ll be inspired by his success.