Listen above or on your favorite podcast platform.
Show Notes:
Heidi Savell is a therapist and polyamory coach. She helps those newish to polyamory find more steadiness and fulfillment in their relationships.
You’re about to hear about the business she’s created beyond her therapy practice, how she built it and why she loves running her program.
Heidi’s giving us a masterclass on using Tiktok and Instagram to move the needle on your business.
She gets 40-80 people per month from Tiktok and IG over to her email list.
10 out of 12 of her last participants came from those platforms.
You’ll hear exactly how she’s created those referrals.
As Heidi points out, she is not working to become an influencer, and her main goal is NOT to grow her Tiktok or IG following. Rather, she’s an educator, and she uses these social media platforms to help people and to grow her business. Her primary work happens in her program, not on social media.
You’ll hear Heidi and I talk about why I use social media very little and she uses it quite a lot but how we are running similar businesses in a fundamental way.
You’ll also hear how Heidi developed her voice and her message by using it, how she deals with critics, and how she finds the right level of vulnerability for online sharing.
