Listen above or on your favorite podcast platform.
Show Notes:
I invited my pal Jeff Guenther back on Rebel Therapist because I've noticed 2 things he does brilliantly well in his marketing. Not only is he great at marketing, but he's also really honest and willing to give you zero BS as he explains what he does and why.
I expect you to listen to everything he's sharing here and borrow the parts that might work for you in marketing your incredible and unique business.
Just so I don't bury the best part, due to how Jeff has been using TikTok, his company Therapy Den has had a 50% increase in therapy referrals. That's absurdly high.
Before we go there, I'll share more about him.
Jeff Guenther, LPC, is a therapist in Portland, OR. He has been in private practice since 2005 and currently leads workshops on how health and wellness practitioners can build their digital brand and attract more clients online. Jeff is the creator and owner of two highly ranked therapist directory sites, Portland Therapy Center and TherapyDen.
Here's some of what we talked about:
Writing effective emails and subject lines
Encouraging people to share his emails and blog posts
Handling criticism and backlash
His writing rituals
Grabbing Tiktok users' attention in the first few seconds
Therapy Den's 50% increase in client referrals due to TikTok (!!!)
Why TikTok might be a great fit for you if you're creating a business beyond private practice
Jeff's 30 day TikTok assignment for our mutual pal Heidi Savell and her coaching business (and perhaps for you too, dear listener)
How Jeff is looking at the future of his many businesses
Here are some takeaways that particularly stand out to me:
Takeaway #1:
Your newsletter is a powerful tool. Here's how Jeff increases its reach: In every email he writes, he provides a link to his company's blog. People read the blog and then post on social, which brings more people to the blog. Which leads to more people signing up. If the content were not remarkable, then of course none of that would work.
Takeaway #2:
For his email subject lines and the emails themselves, he taps into what his readers are going through and may not even be ready to talk about.
Takeaway #3:
For TikTok, Jeff has used that same skill of tapping into what his readers are thinking and feeling to grab the TikTok user's attention quickly.
Takeaway #4:
Jeff talks on TikTok in a way that assumes he already has rapport with the viewer. He does not overproduce these videos.
Takeaway #5:
In order to get a big return from TikTok, you'll need to post a lot. Jeff Posts once a day or more. He didn't get a lot of traction at first and doesn't think his first videos were great. It takes time to get good at this.
