Marketing your therapy business might make you feel disgusting. That means you’re doing it wrong. WRONG.
This is the fifth in a 6-part series of minisodes. In each one, I’m geeking out about an aspect of your business that matters.
To market your therapy business, you need a framework to help you understand your unique business, and you need to do a few things really well. You do not have to do everything and in fact you CAN NOT do everything.
Let’s talk about your business model. What’s a business model? It’s simply the collection of services you offer in your business. It’s how you make money. Let’s take a look at YOUR business model and see if it’s a good fit for you, or if it’s time to make some changes.
This is the third in a 6-part series of minisodes. In each one, I’m geeking out about an aspect of your business that matters.
Casey Truffo is my favorite group practice guru. Whether you’re expanding your practice or just want to soak up business wisdom from a master therapist business coach, you’ll grab a lot of gems. Casey shares her biggest lessons learned in creating her therapy center, The Orange County Relationship Center, and how to know if owning a group practice is right for you.
Katie May is a change maker. She created a therapy center that serves vulnerable, high-risk teens AND creates a living for herself and the seven clinicians who work for her. Listen as she dives into how she decides which ideas to follow and which ones to let go. You’ll love her honesty and her contagious enthusiasm.
Quandra Chaffers created Sexual Abuse and Sex Solutions less than a year ago. She’s surrounded herself with people she can grow with and moved away from those who might have held her back. Listen as she dives into her thoughts on reaching her right fit clients, networking, marketing, and money mindset.
Dr. Linda Shanti McCabe sees her roles as a parent and business owner as interconnected and always in motion. In this conversation we walk through some of the most challenging things about wearing both of those hats. We talk about finances, child care, time management, identity, and more. You’ll love how down to earth and honest Linda is about all of it.
If you think you’ve got to sacrifice your values in order to make a profit, listen up! Kerrie Thompson Mohr has expanded her therapy business thoughtfully and ethically. Listen as she talks about how she decided to bring clinicians into her practice and how she balances her various roles within the business. It’s not what you usually hear. Kerrie is honest about working more right now than she plans to in the future.
Renee Beck didn’t waste any time in her therapy business watering down her. Right out the gate, she put her more alternative work front and center and built a practice working with alternative healers and artists. Listen as she shares the steps she takes to bring in her right-fit clients and how she handles the ups and downs of being an entrepreneur.
Thien Pham says she never imagined she’d be here. In this conversation, she shares her journey of moving to a new city, transitioning into private practice, and working through all of the money issues that came up. Listen as she shares how she took the leap of faith and built the business she has now.
When you find your niche and your calling, bringing the right clients into your business becomes pretty much inevitable. Lily Sun is fascinated with what it means to be single today, and she helps her single clients embrace vibrant and full lives. Listen as she dives into how she filled her practice and why self-care is integral to creating the business she loves running.
Filling your practice quickly takes a combination of creating a good strategy and working your butt off. Niketa Kumar did both and filled her practice in five months. Listen to how she did it and why she’s taking a moment before she strives for the next thing. You’ll enjoy our dive into fees and mindset around money.
If you want to reach a more people than you possibly can in your office, you’ll want to hear Dr. Bob Navarra’s story. He has a passion for delivering high quality services to struggling couples and particularly couples in recovery. He’s become a leader in his field, and he’s been at it for 35 years(!) He writes, teaches, and runs workshops for couples and clinicians. Listen as he talks about how he developed the mindset to keep on moving forward way before he achieved this level of success.
Do you sometimes freak out about whether private practice can really work for you? Maryellen Mullin has important advice for you: collaborate and ask for help. She’s leaned into her superpowers and created a business she enjoys running. Rather than focusing on just one thing, Maryellen’s business allows her to do many things she loves. Listen as she dives into her journey.
If you’ve wanted to create a new offer in your business, but haven’t known how to do it, you’ll want to hear this. Maya Benattar has taken bold steps in the past year in her business. She created a new workshop, “Reclaim Your Rhythm,” for helpers and healers. Listen as we talk about how she filled up her workshops, the vulnerability of leveling up, and tuning into the rhythms of your business.
Narissa Harris says “I’m a black woman first and a clinician second.” Her happy place is working on awareness around African American culture. She’s extremely generous in her approach to helping therapists find their way to more humility and sensitivity. She dives into how she created her workshops, built her practice, and became her own boss.
How are you doing with social media? Patrice N Douglas will show you how to have fun with it. In this conversation, she shares her passion for destigmatizing mental health issues and ways she uses to social media to get her message out. She also dives into how she uses social media to support other therapists. Not only is Patrice not competitive with her peers, she’s a champion of their work.
Think you’ve got to be someone else in order to succeed in your business? Nope. April Snow shares how she ignored the noise and listened to her wise inner voice as she was setting up her private practice. She knew she wanted to work with Highly Sensitive People, and that’s what she does, quite successfully. Listen as we dive into her entrepreneurial journey.
