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Annie Schuessler
The Best Niches Beyond Private Practice

This week I shared my thoughts on niching beyond private practice and at the end I gave you a small list of niches I think we need more of you to create programs and services around.

The Best Niches Beyond Private Practice

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Lessons From Rebellious Entrepreneurs, Part 3

Lessons From Rebellious Entrepreneurs, Part 3

Here's part three in a series within Rebel Therapist Podcast sharing the voices of people who have been through Rebel Therapist programs recently. They have created some phenomenal offerings.

I want you to hear from them because

  1. It will inspire you to realize you can create something amazing too.

  2. You will get to hear a bit about what they learned in creating these programs and that will help normalize the process entrepreneurs go through.

  3. You may fall in love with them. I know I have.

They're sharing all about the programs they've created and the lessons they've learned so far in leveling up beyond private practice.

Lessons From Rebellious Entrepreneurs, Part 2

Lessons From Rebellious Entrepreneurs, Part 2

This is part 2 in a series sharing the voices of people who have been through Rebel Therapist programs recently. They have created some phenomenal offerings.

I want you to hear from them because

  1. It will inspire you to realize you can create something amazing too.

  2. You will get to hear a bit about what they learned in creating these programs and that will help normalize the process entrepreneurs go through.

  3. You may fall in love with them. I know I have.

So for this series, you’ll be hearing from these incredible folks.

Lessons From Rebellious Entrepreneurs, Part 1

Lessons From Rebellious Entrepreneurs, Part 1

Show Notes:

I briefly mentioned some really incredible entrepreneurs in episode 164: The Best Niches Beyond Private Practice. My friend Podge listened and then said something like: Are we going to have a chance to hear more about all of these people? I want to hire ALL of them!

That is a fantastic idea. Even better, I want you to get to hear FROM a lot of these people.

This is a series sharing the voices of people who have been through Rebel Therapist programs recently. They have created some phenomenal programs.

Do You Want To Take A Sabbatical?

Do You Want To Take A Sabbatical?

I’ve craved this sabbatical for years. My sister is a public school teacher and sometimes she takes several weeks off during the summer.

I’ve always envied her weeks off. As my sister went on long road trips with her family or just slowed down at home, I’d find myself thinking…”must be nice.”

Then immediately I’d feel ashamed about my envy.

An Honest Launch Story With Bari Tessler

An Honest Launch Story With Bari Tessler

Bari Tessler, M.A., is a Financial Therapist and the Founder of The Art of Money, a year-long money school. She’s a pioneer in the Financial Therapy field and the Author of The Art of Money: A Life-Changing Guide to Financial Happiness.

In this episode, she shares the journey she’s been through with the marketing of this course over the last two years, including some really tough moments. You’ll hear about the financial decisions, the marketing strategy, and the emotional side of this journey.

Ask Annie: What if someone asks for a refund?

Ask Annie: What if someone asks for a refund?

So let’s say you’ve created a wonderful signature program, and people sign up. Fabulous!

Then someone asks for a refund.

😕

What should you do?

That’s the question I answer in this week’s episode.

I walk you through how to get through the initial moment, then to make a decision, create a solid refund policy moving forward, and finally to make moves that will help you have less refund requests and more happy participants.

Ask Annie: Do I have to do a webinar?

Ask Annie: Do I have to do a webinar?

Lots of my clients are afraid to do webinars. Like I can’t think about anything else, I just want to cancel it kind of afraid. Like I’m convinced I will make a total fool of myself kind of afraid. Like can I just get under the covers instead kind of afraid. Like sweaty-as-hell-armpits kind of afraid.

I used to be afraid to do webinars too. In this episode I talk about why it might be worth it to move through that fear, and I share 23 ways to make webinars go better for you and your attendees.

The short answer to the question “Do I have to do a webinar?” is, of course, no. You are the boss of you.

Creating A Unique Group Program With Silvana Espinoza Lau

Creating A Unique Group Program With Silvana Espinoza Lau

Meet Silvana Espinoza Lau.

She’s a psychotherapist, consultant, and embodied liberation educator dedicated to supporting other mental health practitioners in their journeys of decolonization and liberation. Through Decolonize Your Practice, she helps fellow colleagues decolonize their practices in a wholesome and embodied way so that they can serve their clients in a practice centered on anti-oppression, liberation, and decolonization.

Ask Annie: What Should I Charge For My Pilot Program?

Ask Annie: What Should I Charge For My Pilot Program?

What should I charge the very first time I offer my program beyond private practice?

Um, actually I get this question pretty much EVERY week. It’s one of the most common questions I hear and it’s one of my favorites to dig into.

I’m talking about pricing an offer beyond your therapy sessions...something like a workshop, coaching program, retreat or course.

Creating A World-Class Course With Kelly Higdon & Miranda Palmer

Creating A World-Class Course With Kelly Higdon & Miranda Palmer

Introducing Miranda Palmer and Kelly Higdon, the founders of ZynnyMe. They are two licensed therapists coming together to empower private practice owners to serve at their highest and best, improve clinical outcomes through business planning, and to break the statistic that mental health clinicians are the worst paid Masters’ degree.

In this conversation, they let me get extremely nosy about how things work behind the scenes with their very successful and popular flagship offer.

Stepping Into The CEO Role With Rae McDaniel

Stepping Into The CEO Role With Rae McDaniel

Meet Rae McDaniel: A non-binary gender and sex therapist-turned-coach who works with transgender/non-binary/questioning folks feeling lost while transitioning their gender identity. They are the creator of GenderFck: The Club, a one-of-a-kind, research-based online group coaching community of transgender/non-binary/questioning folks who are on a mission to transition with less suffering and more ease. Rae is the founder of Practical Audacity, a gender and sex therapy practice in Chicago. They also provide training for medical and mental health professionals wishing to uplevel their knowledge in trans-affirming care. Rae holds a Master's of Education in community counseling.

Blow Up On TikTok With Jeff Guenther

Blow Up On TikTok With Jeff Guenther

I invited my pal Jeff Guenther back on Rebel Therapist because I've noticed 2 things he does brilliantly well in his marketing. Not only is he great at marketing, but he's also really honest and willing to give you zero BS as he explains what he does and why.

I expect you to listen to everything he's sharing here and borrow the parts that might work for you in marketing your incredible and unique business.

Just so I don't bury the best part, due to how Jeff has been using TikTok, his company Therapy Den has had a 50% increase in therapy referrals. That's absurdly high.

My Biggest Year Yet

My Biggest Year Yet

Looking over some of my 2021 Reflections

Making more money and seeing that I can trust myself with it 🌺:

  • Expense creep vs. thoughtful spending and being in a position to be more generous.

  • Embracing being the breadwinner

  • Letting go of judgement around making a greater amount of money than my partner.

  • Knowing that I am making ethical choices with my money, that my clients are making ethical choices, including that we're not trying to pay others as little as possible.

I appreciate Kelly Diels and Rachel Rodgers for their influences on my thinking about money this year.

Small Audience Big Impact With Podge Thomas

Small Audience Big Impact With Podge Thomas

Listen to how my guest is zigging when others are zagging. This is a business owner who is growing a unique and profitable business by doing things her way, thoughtfully. She speaks to a particular audience and has no desire to appeal to everyone. She's building her thought leadership, and she's not doing it on social media.

I want you to listen to how she does her marketing and then think about how you could borrow some of her ideas and make them your own.

Podge Thomas is a business coach and management specialist. She works with women business owners to help hire and grow strong teams in order to find financial, systemic and structural sustainability.

High Priced Offers With Cate Stillman

High Priced Offers With Cate Stillman

I love bringing you behind the scenes of successful businesses so that you've got lots of examples of different ways to build YOUR business. In this week's episode of Rebel Therapist, I'm talking to a healer and entrepreneur who has built a robust ecosystem with high priced offerings. I asked her about how she's developed her offerings, her sales and marketing processes, and how she's scaled back her work hours.

Meet Cate Stillman.

Cate established Yogahealer.com in 2001, and Yoga Health Coaching in 2012 for wellness professionals. Her books include Body Thrive and Master of YOU.

When Your Program Doesn't Fill

When Your Program Doesn't Fill

If your program doesn't fill, first of all, welcome to the club!

This secret club includes me and almost all of the people you see running successful programs right now.

On one level, when your program doesn't fill, it means absolutely nothing. It means nothing about your future success, your brilliance, or your ability make this business fly.

In this episode I'll share how it felt to me when my own program didn't fill years ago, a mindset process you may go through when a program doesn't fill, and then some questions to help you analyze what might have caused your program not to fill so that you can make changes for next time.

Carve Out Space For Your Next Thing With Sarah Buino

Carve Out Space For Your Next Thing With Sarah Buino

Sarah Buino, LCSW, RDDP, CADC, CDWF is a speaker, teacher, therapist and the founder and president of Head/Heart Therapy, Inc. She’s a member of the adjunct faculty at Loyola University Chicago and hosts the podcast Conversations With a Wounded Healer, which examines the role of one’s own healing while being a care-giving professional. Sarah is obsessed with her 10-lb chihuahua named Batman.