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Show Notes:
Have you ever thought this?: “I know what I’ll do! I’ll create a course and I’ll bring in passive income.”
You are not alone. And before you go and try that, please listen to this episode. It’s a master class in how to start a course the right way, how to improve a course over time, and how to grow the capacity of your course and business as you continue to iterate that process.
Introducing Miranda Palmer and Kelly Higdon, the founders of ZynnyMe. They are two licensed therapists coming together to empower private practice owners to serve at their highest and best, improve clinical outcomes through business planning, and to break the statistic that mental health clinicians are the worst paid Masters’ degree.
In this conversation, they let me get extremely nosy about how things work behind the scenes with their very successful and popular flagship offer.
Here's some of what we talked about:
Making changes and improvements to their program regularly based on feedback
How they started with a live one-week experience and built a robust program from there
Scaling back their hours without losing quality in their program
How they make decisions about pricing using both intuition and data
Steps they take to make their course accessible for folks with vision or hearing impairment
Some of the healing and self-care rituals that help them get and stay grounded
More From Miranda and Kelly:
Business School For Therapists
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