Listen above or on your favorite podcast platform.
Show Notes:
We’re gonna take a very honest look at what it’s like to run a robust, successful online program. Bari Tessler has been running the Art Of Money for over 10 years now. It’s a fabulous program, which I’ve been through myself.
Here’s a little more about her:
Bari Tessler, M.A., is a Financial Therapist and the Founder of The Art of Money, a year-long money school. She’s a pioneer in the Financial Therapy field and the Author of The Art of Money: A Life-Changing Guide to Financial Happiness.
In this episode, she shares the journey she’s been through with the marketing of this course over the last two years, including some really tough moments. You’ll hear about the financial decisions, the marketing strategy, and the emotional side of this journey.
Here's some of what we talked about:
Why her program is one-year long
Realizing she hated the intensity of launching
Changing her overall launch strategy to evergreen in 2020
Running Facebook ads that worked remarkably well...until they didn’t because of IOS 14
Going through perimenopause while her business was in a transition
When she opens up private sessions
Returning to a deadline launch strategy this year
Running a simple, less stressful, very successful launch
