Meet Ayelet Marinovich, an author, pediatric speech-language pathologist, parent educator, and podcaster.

Ayelet built the Learn With Less Empire, helping parents learn to maximize the time and energy they have with their tiny humans, so they can do the big job of raising them.

As you listen to Ayelet's journey to creating learn with less as it is today, there's a theme I want you to listen for:

Ask Your People.

One of the rebel therapists in my program asked me recently what sets apart people who's programs succeed, and this is one of those things: have a regular practice of asking your people.

Have a habit of asking your people from the very beginning and then along the way.

I think this episode can serve as a master class in that practice.

Ayelet asked her people at every step of building her company. The first person she listened to was herself. As a new parent, she asked herself what she was needing, and then she asked other parents and caregivers what they were needing. She responded to those things.

From there, she continued to ask what they were finding most helpful about what she was providing, and what else they needed. She iterated her program several times and published 2 best-selling books, all in response to what she learned in these conversations.

As you're listening to this episode, I hope you'll be getting yourself ready to take action on ASKING YOUR PEOPLE. If you haven't created the first iteration of your signature program, I hope you'll look for opportunities to start conversations to find out what your people are struggling with.

If you've already offered one iteration or more of your program, I hope you'll ask your people what they found most helpful and what else they need.

Asking is a practice we've got to do over and over, because we can't take one person's answer and run with it. Your people won't all agree.

We've got to ask and listen over and over again so that we can notice the patterns and tendencies.