How To Start A Private Practice On The Cheap (And Eventually Quit Your Day Job)

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So you don’t have a lot of money to invest, but you really want to start your private practice NOW? Or maybe yesterday?

 

I’ll show you how to bootstrap it.

 

When you bootstrap, you pay for the expenses of your practice with the money your practice earns, and you invest more as your business makes more. 

 

I’ll walk you through 3 phases of launching and growing your private practice to the point where it can support you.

 

Phase 1: Getting started

 

I'm assuming you’ve already got some decent clothes to wear, a computer, a phone, and another way to pay your living expenses as you get started.  Maybe you've got a part-time job or a spouse with some income. 

 

Unfortunately, it’s unavoidable to spend SOME money before your practice starts paying for itself. You’ll want about $500 to $1000 saved before you start, and I’ll show you why.

 

Don’t have that $500 or $1000? How badly do you want to do this? Get ready to do an inexpensive vacation, brown-bag your lunch or shop at thrift stores until you’ve got it. If private practice is your dream, you can do it.

 

Here are the steps to get started, starting with the ones that won’t cost you any of your seed money.

 

Do some networking: 

Even before you launch, you will can start networking. Implement my challenge 30 Days To A Strong Referral Network for a free and effective way to bring in your first clients. The only cost is the lunch or coffee you might buy for a colleague.

 

Set up a phone system:

Some therapists use their cell phones with a professional greeting.  Others use google voice or another .

Note: If you’re concerned about HIPAA compliance with your phone or other private practice technology, do a little research. First find out whether or not your particular practice needs to be HIPAA compliant. If you have questions about HIPAA and technology, check out tameyourpractice.com. Rob Reinhardt has tons of free resources there about technology and private practice. If you want to pay for some of his advice, he can save you hours of research time. I paid for his advice myself when expanded my practice.

 

Set up a video system:

You can offer video sessions for free if that’s something you’re trained to do by signing up for a  free video platform. New platforms are showing up every month so stay up-to-date here. 

 

Set up a bank account:

Open a separate bank account for your practice, and make sure it’s free. If your business is a sole proprietorship? That's the default when you're the only owner of a business that's not incorporated. Then you don't have to open a special account that the bank labels a business checking account. Just don't mix your practice account with your personal accounts. 

 

Set up credit card processing:

Get set up to accept credit cards. Create an account with a service like stripe or square, where you can store your clients’ credit cards safely. They’ll take about 3% of the charges, but there’s no fee to set up. It hurts a bit to give up those processing fees, but the convenience makes up for it. Who carries checks anymore?

 

Set up email:

Set up a separate email account for your business. 

 

Get some free business training:

Start here for hours of training for absolutely free. 

 

If you like listening instead, start with my podcast. 

 

Create your Google Business page:

Set up a profile for free. This is a really important step. Don’t skip it.

 

Sign up with a therapist directory using a free trial:

Choose a directory that shows up close to the top of the first page of google when your right-fit potential client is searching for a therapist like you. See if you can get a free trial through your professional organization. Before you’ve got a website, directories are the main way you’ll get people searching online to call you.

 

Get a photo taken:

Have a friend with a good eye take a warm and professional photo. You’ll need this for your directories. I will strongly advise you to get a professional photo taken as soon as possible. For now, please make sure there are no shadows on your face, and look at the camera as if it is one of your favorite people in the world. 

 

Get a Tax ID #:

This is free, and you should get one now if you don’t already have one. You’ll want this for tax purposes and it allows you to NOT use your social security number on the receipts you give clients.

 

Set up tracking systems:

You’ll set up tracking for the most important things in your business so you always know what’s going on. Here’s my article on tracking.  

 

Set up financial record keeping systems:

Set up a few simple systems now, and you’ll kiss yourself next April. Here’s my article about prepping for taxes year round. 

 

Hey, you haven't spent any money yet, and look how much you've accomplished!

OK, here are the things that cost some money: 

 

Sublet an office one day or one half-day a week:

If you’ve got a colleague who will rent you some space by the hour in the beginning, that will save you even more. One day a week will cost you about $300 per month or less, depending on where you live. If you don’t live in an expensive place like San Francisco or New York City, give yourself a high five right now!

 

Create a DIY website: 

Unless you are very tech savvy, start with a DIY platform. I recommend Squarespace because they are better than other DIY platforms at keeping up with changes and their customer support is excellent. A Squarespace site will cost you around $12 per month. When you've got a bit of savings, I'll recommend that you consider working with a designer and perhaps using Wordpress instead. (Although this site is Squarespace so maybe not). For now, just create a simple and professional-looking site with just the basic pages (Home, About, Services (or Specialities), Contact/Fees).

OK, so the website sounds simple! Here’s the catch: writing the copy (words) for your website isn’t that easy. It will take you some serious work and patience to make the copy good enough to attract your right-fit clients. Start writing during phase one using advice from my blog, and you’ll be in great shape.

Here are instructions about how to write ridiculously effective copy. 

Here’s my free training on how to create an excellent about me page. 

 

Link your directories to your website:

Now that you’ve got your site, you want all of your potential clients who find you online to go to your website. That’s the best place for them to learn more about you and then decide to call you.

 

Get your business license:

Depending on where you live, this will cost you around $100 or less.

 

Purchase liability insurance:

It will cost you somewhere around $150 or up to have decent protection. Get a quote for free.

 

Order business cards:

It will cost you less than $50 to get some simple business cards printed. Don’t get too many because your address and other information will probably change soon.

 

Ok so here's your seed money broken down:

 

Rent: 300

Website: 48 (for 3 months)

Business license: 100

Liability Insurance: 150

Business cards: 50

 

So far you’ve only spent about $648. Most of that is rent, so if you find a better deal on that, your number can go WAY lower.

 

To make back your seed money you’ll need somewhere between 3 and 7 sessions in that first month. If you’re highly motivated and put time into the networking or you’ve already got some clients ready to start, that can totally happen. If you’re limited on practice building time or energy and have no clients to start with, set aside an additional month’s rent and other expenses. That’s why I gave you the range of $500 to $1000.

 

Once you’ve recovered your seed money and you’re exceeding your monthly business expenses, start saving up for some key things to build your business. Usually you can start saving when you have four or five sessions per week.

 

Phase 2: Growing your practice until it supports you

 

Here are the things you should spend your money on during this next phase. If you do all of them, you’re looking at under $4000.

 

Get your professional photo taken.

You may want to budget $500 so that you can choose the best photographer. If you find a photographer you LOVE who charges less, you can get this done sooner.

 

Create a better website:

By now you'll know whether you're rocking that DIY website and making it great OR you could use some help. Consider working with a designer who understands the particular needs of therapists. Empathy sites is one great, trustworthy option. 

 

Rent more office space:

If you’re getting full with the office space you have now, sublet an additional day, even if it’s at a different location.

 

Create a profile on an additional directory:

Having a profile on one more directory will increase the odds that your right-fit potential clients will find you online.

 

Take awesome trainings:

Look for the kinds of clinical trainings that inspire you the very most and can give you the skills you and your clients value. Invest in reputable and life changing training, even if it costs a bit more.

 

Take a therapy practice building course:

Speed up your journey by taking a course that teaches you marketing and business management skills and pushes you to actually USE those skills right away. Do this as soon as you can afford it so that it doesn’t take you years to make a good living.

When I run my Superpower Method For Therapists® Program, the beginners often find that they avoid a lot of mistakes and gain clarity about their businesses quickly. Participants who have been in private practice for several years often say they wish they’d taken the course earlier.

 

Do some speaking engagements:

Pitch yourself to the organizations where your right-fit clients hang out. Did you just throw up a little? Ok, just consider it.

 

Sign up for a practice management system:

As your practice grows this will help you stay organized and keep your time and energy focused on the right stuff. There are tons of systems to choose from. Find reviews of almost all of them at tameyourpractice.com.

 

If you’ve been networking strategically and steadily and your website is attracting the right clients, your business bank account should start growing.  You’re on track to quit your day job and start paying yourself from the income of your private practice. This usually happens when you’ve got between 10 and 15 sessions per week.  

 

Phase 3: Making a GOOD living. Phew! 

 

Ready to take your practice to the next level and invest some more?

 

Here’s what you might want to do, in addition to maintaining everything you already set up in phase one and two:

 

Expand your business model:

Consider finding other ways to serve your right-fit clients. Consult with a business coach as you identify your ideal business model. Maybe you'll begin offering group or online services if you aren't already. Maybe you'll bring additional clinicians into your practice. Check out my program, Rebel Therapist™ Mastermind. It’s not for everyone, but you’ll probably know if it’s for you.

 

So that’s bootstrapping a private practice all the way from scratch to making a good living.  

 

Ready to make some serious progress towards growing your practice in the next 30 days? Networking is the fastest way. Sign up for this free challenge and you'll receive 30 days of do-able tasks. 

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You're Setting Your Fees Wrong

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I think you’re probably setting your fees wrong.

 

Sound harsh? I talk to therapists every day who are working hard, doing excellent work...and not making a good living. The process you use to set your fees is one big factor determining whether you’ll make enough money to feel some financial ease or make just enough to scrape by.

 

When you use the wrong process to set your fees, you’re likely to feel resentful and discouraged about how hard you work and how little you take home.

 

I kind of wish I could reach back into the past and tell the me of 15 years ago to read this article. But here I am now, sharing it with you, and that’s good enough for me.


Spoiler alert: I don’t know what your fees should be. Only you can know that. I do have a pretty great step-by step-process to help you figure it out.

 

How most therapists set their fees

 

Is this you?

 

You set a “full fee.” It’s based on a combination of factors including:

 

  • the going rate in your area (or what you think it is)

  • the biggest number you can imagine actually asking for

  • the number of years of experience you have (and what you think that’s worth)

  • the value you place on your services

  • the amount you are comfortable paying for your own therapy

  • The amount you think your colleagues would feel comfortable with you charging

  • The amount you think your current clients can afford

 

You also do a little math and decide that you could make enough if you multiply this full fee number by the number of clients you’ll be seeing.

 

If that’s the process you use, you’re not setting this full fee high enough. You’re setting yourself up to barely scrape by.

 

I’ll tell you why this process for setting your fee is failing you. Then I'll offer you a freebie, instructions and a video to walk you through my step-by-step process for setting your fees.

 

Why is the process so many therapists use wrong?

 

The process above is missing some important pieces, so it inevitably leads to you make too little.

 

I’ll go over 3 big pieces you should take into account next time when you set your fees.

 

Missing piece #1: When you set your fees, you didn't accurately account for your sliding scale. 

If you don’t have a sliding scale, you can skip this missing piece.

 

Sliding scales are great! I use one in my own therapy practice. Most therapists set them up badly.

 

Most therapists set their full fee using the factors I named above, and then make adjustments down from there on a case-by-case basis.

 

You might think that the fee at the bottom of your sliding scale is the problem. I think your problem is more likely the fee at the top of your sliding scale, your full fee.

 

Huh?

 

Your full fee is the problem because you didn’t set it high enough. You need to set the fee at the TOP of the scale high enough that your average fee gives you financial ease.

 

With a sliding scale, fees only go down from your full fee. If you set your fee at 150, your next client isn’t going to say, “That feels too low for me. I’d like to pay $200 because my income is really robust right now and I have a trust fund.” It would be unethical for you to accept more money even if they said it.

 

You need to set your full fee high enough that every time you adjust your fee, you’re confident that your average fee will work for you. Otherwise your only way to change your average fee is to slide less.

 

Getting rid of your sliding scale all together is a valid choice, but it’s kind of a sad choice.

 

Wouldn’t you rather set your full fee high enough that you could easily afford to hold on to some lower fee spots? Wouldn’t you like to be able to slide significantly for a client you’d love to work with who has very little income?

 

Missing piece #2: You underestimated the interruptions in your schedule. 

 

You calculated your fee based on a full schedule. A full schedule is not how life works all the time.

 

Cancellations, attrition, vacations, illnesses and other interruptions all impact the number of sessions you have.

 

Almost all therapists UNDERESTIMATE how many interruptions happen in their schedules.

 

When you underestimate how many times you DON’T see all of your clients in a given week, you’re always financially stressed about cancellations and attrition. You’re always a bit hesitant to take time off. When you add up your income, it falls a little short of what you hoped.

 

When I ask a therapist how many sessions they have per week, they usually tell me the number of sessions they have regularly scheduled.

 

I suggest that you track your actual number of sessions. It’s easy. You can do it now. Just take the past 3 months, add up the number of sessions that actually happened, and divide by the number of weeks.

 

If your practice isn’t full yet, get realistic about how many sessions you will feel comfortable having each week, taking all of those inevitable interruptions into account.

 

You can also adjust your office policies and enforce them to decrease how much these interruptions hurt your business.

 

By the way, you need to take vacation and sick time. It isn’t actually something to be proud of if you never take a sick day. We therapists need self-care just like all other humans.

 

Missing piece #3: You're not allowing for savings

 

Savings? That’s something we therapists often leave out. When I was setting my fees early on, I don’t think I even used the word savings. Savings is the path to financial ease in your business and in your personal life.

 

You probably left out or underestimated the savings you need when you set your fee.

 

Let’s start with personal savings. You deserve to put away some money before you pay your bills.

 

If “savings” is too alien a word, try these instead:

 

  • Unexpected bill

  • Retirement

  • Unexpected health problems

  • Time with your family

  • Buying your next car with cash

  • Mortgage payoff

  • Rent increase

  • Caring for an aging parent

  • Travel

 

Then there’s business savings. Yep, you deserve to build savings for your business too. Occasional business costs come up that aren’t in your regular business budget. When you add up your anticipated business expenses, it’s easy to forget stuff. Unexpected expenses and opportunities come up now and then.

 

Here are a few examples:

 

  • You need a new sofa for your office.

  • A once in a lifetime training is happening in your town.

  • Your lease is not renewed so you need a new office deposit.

  • A bill you forgot about came in the mail.

  • Your website needs an overhaul.

 

If you add them all up, these occasional costs actually come up often. Sometimes a bunch of them happen at once. Imagine having that money already sitting in your business savings account before those expenses come up. Ah, peace!

 

It’s time to get ready to set your fees in a new way. Get my step-by-step instructions below. You'll get a video and worksheet walking you through the simple process. 

Click here to subscribe

Need More Clarity In Your Therapy Business?

I can tell you all about the program I created, The Superpower Method For Therapists® Program, but graduates can best help you decide whether it's right for you. 

I talked to a recent graduate of the program, Annie Bjork, about where she was before she signed up and what's changed. Listen to our 5-minute conversation or read some of her thoughts below. 

“Before I signed up for the program, I was confused about how I wanted to position myself, market myself, and figure out my message. The biggest change is that I’m clear about who I want to be talking to and why and what my main focus is.”

“There’s power to the group. It makes a difference knowing everyone is dealing with what you’re dealing with.”

“There’s real value to having time carved out in your calendar. I’m continuing to carve that out to keep moving my practice forward.”

If this is the time for you to make big changes in your business like Annie did, learn more or register now

 

Tons Of Great Ideas? Unclear On Where To Start?

Bianca Hughes had been in private practice for two years, working too much for not enough income. She had tons of great ideas but felt unclear about where to start.

“Before I signed up for The Superpower Method Program I realized I had to start doing things differently and have a different mindset about business.”

During the 3 months of The Superpower Method For Therapists Program®, she made these changes:

  • Raised her fees by 50%

  • Overhauled her website

  • Got clear on her niche

  • Embraced video rather than writing as her preferred marketing tool

  • Created several videos to reach out to her right-fit clients

Bianca says The Superpower Method For Therapists® Program is for you “if you’re ready to dig in, and you need feedback and support.”

Register for the program now. 

Registration closes on Friday, August 25th. 

Redefine Marketing And You'll Get Better At It

marketing a therapy practice

Does marketing your therapy practice feel a bit cumbersome/boring/tedious/painful?

 

You’ve gotta redefine what “marketing” is because if you’re feeling that way, your marketing isn’t working as well as it should. Also, life’s too short to feel that way about such an important part of your job.

 

A person who’s looking for a therapist goes on some kind of journey to find one. They might begin that journey by asking a friend, asking a professional, searching online, or attending a talk.

market a therapy practice

 

Marketing your practice is facilitating that search (journey) for the people who are a good fit for your therapy practice. When you think of marketing that way, you can relax. You can even have fun with it. Ask yourself how can you facilitate these journeys in thoughtful and interesting ways.

 

Here are just a few of the ways your next right-fit client might find you:

 

A Referral From One Of Your Colleagues

You can facilitate that journey by allowing your colleagues to know you and get a sense of  what you do. I just had tea with an awesome therapist today (Hi, Shirin!) We didn’t even talk a lot about our clinical work, but I know who to send her way because I know her a little bit better.

 

Online Search

You can facilitate this journey by speaking directly to your right-fit clients on your site. You can also create awesome, thoughtful content that you house on your site and share over social media platforms. Create content that’s useful for your potential clients and fun for you. Some therapists enjoy blogging. Others like creating videos. Others like being guests on podcasts, or hosting a podcast.

 

Public Speaking

Create a talk centered around the needs of your next potential clients. Imagine what they are looking for help with, and make that your topic. Ease the journey by giving attendees a clear path to working with you at the end of the talk. That’s not selling. It’s helping.

 

Make the end of this journey welcoming and seamless.

No matter how your next clients find you, make sure the process of calling you, emailing you or scheduling an appointment online is simple and straightforward.

Want free advice to build your therapy business? Of course you do. Sign up below. I take my spot in your inbox seriously. 

There's Not Just One Way

therapist clubhouse

I’m having a freaking great time getting Therapist Clubhouse, the podcast, ready for you. It’s coming out on May 2nd, in less than a month.

 

I’ve said forever that there is NOT just one way to build an incredible private practice. Through Therapist Clubhouse I get to introduce you to a bunch of amazing private practice entrepreneurs who you’ll be able to relate to, and who are all making it work in different ways. They all have different superpowers, and they use those superpowers to build unique businesses.

 

Here’s just a little sneak peek into a few of the first episodes:

 

In episode one, Lily Sloane tells us about how she keeps her expenses low, and sees about 13 clients each week so that she can dedicate a lot of time and energy to her ground-breaking podcast, Therapist Walks Into A Bar. One of her superpowers is collaboration, and she tells you how to do more of it in your own practice. My favorite quote from Lily:

 
lily sloane
 

 

In episode 2, Kat Love shares the truth about what therapists need to do better on our websites.They predict what you’ll need to do to keep your website current in the next few years, and let you in on what it’s really like for the non-therapist looking at a therapist’s website. My favorite quote from Kat:

 
kat love
 

 

In Episode 3, Karen Smillie blows us away talking about her money mindset transformation and names her relatively high fee. We talk about the journey she went through creating the kind of therapy practice her colleagues said she couldn’t have. Ha! My favorite quote from Karen:

 
karen smillie
 

 

In episode 4, Jeff Guenther will make you laugh. You will be laughing with him, not at him, as he recounts his anxiety at the very beginning of setting up his private practice. He went on from there to create 4 additional businesses, all serving therapists. My favorite quote from Jeff:

 
jeff guenther
 

I can't wait to have you in the clubhouse. Join me on May 2nd. 

Find out about every episode and get behind the scenes info. Sign up below. 

Come Behind The Scenes With Me.

I’ve been out of touch for a while. I’d like to take you behind the scenes a little bit and tell you what I’m creating for you. 

I’ve been recording episodes for my podcast, Therapist Clubhouse, which will launch on May 2nd.

therapistclubhouse

Therapist Clubhouse is for the therapist who:

  • Is in private practice or is just about to start a private practice and wants to create a unique and profitable business that changes lives.
  • Has the feeling that maybe their private practice could be amazing.
  • Is ready to work with the clients they REALLY want to work with in the way they want to work.
  • Would love to set better hours and take vacations when they want.
  • Wants to make enough money to live with financial ease and set some money aside for retirement, or their next car, or their kid’s college fund...and wants to be able to buy a latte or a pair of earrings without stressing about it.

Sometimes this therapist is really hopeful that they can create this kind of practice. Then they talk to a discouraged therapist and hear that none of this is possible. They hear that you’ve got to get on insurance panels, that it takes several years to build a practice, that you have to work with clients you don’t fit well with, that you can’t work the hours you want, and that you really can’t make a good living as a therapist. They hear that they have to make huge compromises to create a mediocre business.

These conversations are a real bummer.

Therapist Clubhouse is a place to come and be reinvigorated and re-inspired. It’s a place to get your questions answered. It’s a place to hear from therapists who are making private practice work THEIR way. In each episode, I’m interviewing a different therapist who is killing it in at least one way. You’ll hear something in every episode that you can apply to your own business right away.

Basically, I’m building Therapist Clubhouse for YOU.

The values I’m building Therapist Clubhouse around are:

  • You can help clients best when you’re working with the clients who you fit best with.
  • You deserve outstanding self-care.
  • You should build your practice around your unique strengths (superpowers).
  • Your marketing should be honest, clear, and designed to respect and serve your potential clients.
  • You can’t build an amazing private practice alone.
  • Podcasts should be fun and entertaining.

If you’re looking for a show with short and polished presentations from experts, there are many wonderful podcasts out there for you. This isn’t it.

You’ll hear the REAL stuff from these therapists. This is the stuff I was hungry to hear about when I was starting out in private practice and that I still want to hear about.

In my first episode, I interview Lily Sloane, a kick-ass therapist in San Francisco who also started a ground-breaking podcast called Therapist Walks Into a Bar. She talks about how she balances her roles as podcast creator, therapist, and CEO in her business. She acknowledges that she’s wearing a lot of hats and she gets real about what’s challenging about that and how she makes it work without going too crazy.

I also answer a listener question in each episode. Here’s the first question I answer:

“I’m burning out. How do I know when it’s time to hire an assistant?”

So, long story short (after you’ve already read the long story), I’ve been away for a while because I’ve been creating something for you that will help you build your practice your way.

Thanks so much for being on this journey with me.

Want behind the scenes info every single week to help you build an awesome therapy practice? Sign up below and I'll see you in your inbox. 

How Tom Narrowed His Niche And Filled A Daytime Group

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Tom Bruett was just two months into private practice when he enrolled in the Superpower Method For Therapists® Program. As he says, “Before starting the program, I didn’t have a business plan, niche or budget.” He accomplished more during the 14 weeks of the program than most people accomplish in a year.

 

Here, Tom talks about his insights about his business and the most important moves he made during the program:

 

In Tom’s words:

 

“The most impactful thing I did in the program was to narrow down my niche and identify who I work best with.  After doing that I was able to fill a daytime group, which I never thought I’d be able to do…. It feels like night and day, before starting the program to now.”

 

If you’re ready to make 2017 the year you find focus and turn your practice into a phenomenal business, please join us.

 

Learn about the program and register.

 

Registration closes on Tuesday, February 7th.

 

Ready For The Superpower Method? Answer These Two Questions.

superpower method

Registration opens today for The Superpower Method For Therapists® Program.

Register now.

You're thinking this might be the right time to grow your practice into something unique and profitable. That's what this program has helped many therapists do, and I'd love to help you do it too.

To decide whether it's the right time for you to invest in this program, ask yourself these 2 questions:

  1. Where will my business be in 6 months if I don't do this program?
  2. Where will my business be in 6 months if I do this program?

To help you answer, I'll tell you what this program is about.

This program is about taking action for 14 weeks. 

This program is designed for you to get important stuff done in your business. The entire program is action oriented. You’ve got homework with deadlines. Each assignment will bring you closer to the practice you want. I also give you a bonus challenge for every lesson so that if you finish the homework and still have time and energy, you can take your business even further.

Register now.

This program is about accountability.

You’ll be on video calls and a secret Facebook group with an experienced business consultant and a small group of your peers who are also dedicating 14 weeks to turning their practices around. Watching other therapists make changes and take risks is inspiring. It makes you want to do more.

Register now.

This program is about making changes.

For 14 weeks, you’ll be guided through a process to identify the weak spots in your business and address them. You’ll be encouraged to shift your business to take full advantage of your unique strengths. A therapist in this group usually makes at least one of these big moves:

  • Changing their business from a general practice to one with a clear specialty

  • Adding one or more clinicians to their practice

  • Adding a new service to their practice that leverages their time

  • Starting an overhaul of their website

  • Getting off of insurance panels

Register now.

Registration closes on February 7th. This program fills up.
 

How One Therapist Turned Her Business Around

build a therapy practice

Here’s a beautiful before and after story.

 

A few months ago, Ellie Vargas lacked focus in her business. She felt as if she was making it up as she went along. She was doing what a lot of therapists do: providing excellent therapy and neglecting the business side of her practice.

 

Listen in on my brief chat with Ellie about the changes she made while participating in the Superpower Method For Therapists® Program. She talks about:

  • Laying a solid foundation for her business
  • Learning to articulate what’s unique about her as a therapist
  • Getting strategic about her networking
  • Developing an entrepreneurial mindset
  • Getting more calls than ever before this month

 

 

Ellie’s "before" scenario is really common. If you’re lacking focus and making it up as you go along, you’re SO not alone. Let’s look at why this happens to so many awesome therapists.

 

Why do so many therapists (like you) lack focus for the business side of private practice?

 

You don't know what to do. 

You weren’t taught the basics of business and marketing in your graduate program. When you don't know the steps to building your business, you can feel scattered and ineffective.   

You don't nurture your inner entrepreneur. 

When you start a private practice, you’re suddenly an entrepreneur. Developing an entrepreneurial mindset is as important as learning business skills. Your inner entrepreneur can give you the resilience and vision to work through the ups and downs of owning your own business.

You don't have time. 

Creating a solid business and marketing your practice often fall to the end of your to-do list. Clients come first. Then there’s paperwork. Then there’s your personal life! If there’s no due date attached to it, you sometimes just don’t do it.

 

My Superpower Method For Therapists® Program is designed to help you get to the other side of all of this.

 

You'll know how to build and maintain a solid business. 

I’ll guide you to create a plan tailored to your strengths and the needs of the clients you work best with.

You'll tap into your inner entrepreneur. 

The exercises in this program are designed to help you get creative about your business and try out new possibilities.

You'll set aside the time for 14 weeks. 

This program is set up with deadlines every two weeks. Many participants have found that the structure and accountability helped them get more done than they thought they could. Signing up for the program is a commitment to yourself and your business. As Ellie said, “I wasn’t going to squander this investment,” and she sure didn’t.

 

Registration for this program opens up on Tuesday, January 24th. Sign up below and we'll remind you when it's time. 

Check out Ellie’s wonderful site, ellievargastherapy.com