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Need More Clarity In Your Therapy Business?

I can tell you all about the program I created, The Superpower Method For Therapists® Program, but graduates can best help you decide whether it's right for you. 

I talked to a recent graduate of the program, Annie Bjork, about where she was before she signed up and what's changed. Listen to our 5-minute conversation or read some of her thoughts below. 

“Before I signed up for the program, I was confused about how I wanted to position myself, market myself, and figure out my message. The biggest change is that I’m clear about who I want to be talking to and why and what my main focus is.”

“There’s power to the group. It makes a difference knowing everyone is dealing with what you’re dealing with.”

“There’s real value to having time carved out in your calendar. I’m continuing to carve that out to keep moving my practice forward.”

If this is the time for you to make big changes in your business like Annie did, learn more or register now. 

 

How Tom Narrowed His Niche And Filled A Daytime Group

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Tom Bruett was just two months into private practice when he enrolled in the Superpower Method For Therapists® Program. As he says, “Before starting the program, I didn’t have a business plan, niche or budget.” He accomplished more during the 14 weeks of the program than most people accomplish in a year.

 

Here, Tom talks about his insights about his business and the most important moves he made during the program:

 

In Tom’s words:

 

“The most impactful thing I did in the program was to narrow down my niche and identify who I work best with.  After doing that I was able to fill a daytime group, which I never thought I’d be able to do…. It feels like night and day, before starting the program to now.”

 

If you’re ready to make 2017 the year you find focus and turn your practice into a phenomenal business, please join us.

 

Learn about the program and register.

 

Registration closes on Tuesday, February 7th.

 

Ivy's Practice Is Thriving MORE Since She Claimed Her Niche

Spotlight on Ivy Griffin, MFT in Sacramento, California

About a year ago, Ivy ran a general therapy practice. She had a lot of clients, but she was starting to feel overworked and even burned out. She worked hard in the Superpower Method For Therapists™ Program and made some big changes to her business.

She embraced the niche of Highly Sensitive People. She’s created an online coaching group for highly sensitive women and an engaging blog for highly sensitive people. She's created a free audio and worksheet with tools for HSP's. As an HSP myself, I freaking love her content.

Ivy had the same fears about narrowing her niche that most therapists have. Ivy had been getting a lot of calls for adolescents, because that’s another niche she’s well trained and experienced with. She didn’t want to suddenly start saying no to all of those people.

Listen to or watch my brief conversation with Ivy about the changes she's made in her business in the past year. 

  • She shares why she's more sought out than ever.
  • She answers the question: "What would you tell a therapist who is afraid the claim a niche?"
  • She talks about the changes she's made to her business model now that she's embraced this niche.  

When You Talk About Your Work, Set Yourself Apart

A colleague asks a therapist  “who do you work with in your private practice?”

 

The therapist answers:

 

“I work with high functioning adults” or

“I work with people going through transitions.”

 

These answers describe clients in the most general and least compelling way, squandering an important opportunity.

 

I understand why a therapist would answer this way. It’s a quick way to describe the range of people you work with and it doesn’t exclude anyone who you might like to work with. But never say it again.

 

When you say that you work with high functioning adults or people going through transitions you set yourself apart from… almost no one.

 

When a colleague asks you who you work with, it’s an opportunity to communicate your unique understanding of a group of people. It’s time to show your enthusiasm for helping that group.

 

Look for new ways to talk about the people you work with so that your colleagues will remember you.

 

If you have a particular niche, you probably don’t have as much trouble setting yourself apart. But even if you have a general practice working with adults, you probably work better with some “high functioning adults” than others. Here are some examples of ways to describe particular groups of clients:

 

“highly sensitive”

“perfectionist”

“burned out”

“spiritual seekers”

“introverted”

“parents of young kids”

 

Look for similarities in the people you work best with, and name those. Your conversations with colleagues are likely to become more interesting rather than dropping off. Your colleagues will remember what you said about your work.

 

But what if you like working with LOTS of different kinds of people?

 

As the conversation continues, you can mention that too. You’re not going to be limited to just one kind of client. When your colleagues see that you have confidence and expertise with one group, they’ll imagine you working well with other people too.

 

Is it time to build your practice in a big way? Are you ready to think bigger? Apply for a free phone consultation now.