build a therapy practice

Is Your About Page Helping People Hire You? Or Are They Clicking Away? FREE TRAINING

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A well-written website can profoundly change your business. When the writing is working, you’re receiving inquiries from clients who say “As soon as I read your site, I knew I needed to see you.”

What do I mean by “a well-written website”?

Great copy (words on your website pages) is different from the great writing you might have done in grad school or in articles you’ve written since.

Website copy works differently from other kinds of writing. We read quickly online. Rather than taking in every word patiently, we tend to scan and judge. Your website copy needs to communicate some important things to your potential clients in just a few seconds.

What pages on your site matter most?

Your Home page and your About page are often the first two pages your potential clients will visit.

A visitor lands on your Home page, and if they like what they see, they click over to your About page. What they find there will help them decide what to do next.

Is your About page helping your ideal clients decide to call you? Or are they clicking away to another site?

I’ve created a brand-new free training for you to help you make it better and more effective.

Grab my video and worksheet for step-by-step instructions. I’ll teach you how to use your Superpowers (the things that set you apart from other therapists) to make your About Page more effective.

You’ll learn how to:

  • Create effective language that reaches your potential clients.
  • Decide what to include and what to leave out of your bio.
  • Articulate why you’re the right therapist for your ideal client.
  • Edit out some common mistakes.

Grab it below and let me know how it goes.

Click here to subscribe

Got A Goal To Grow Your Practice This Year? Let's Get Real.

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I want to get real with you. Because I want you to succeed.

This is the year to embrace your role as an entrepreneur and grow your business into a unique and profitable machine.

That means looking at your business in a totally new way.

Are you ready?

Here’s an area you need to prioritize: Write killer copy for your website that doesn't blend into what everyone else has on their websites.

Most therapists write website copy that does a mediocre job of converting visitors into clients. If you improve your conversion rate even just a tiny bit, it will make a big difference in filling your practice. When you turn more visitors into clients, you increase your income substantially, even before you increase traffic to your site.

We’ll start with your About page. It’s probably the hardest page on your site to write, and it’s one of the very most important.

Next week I’ll share my new free training on how to create a better About page. I’ll provide step-by-step instructions on how to write and edit your About page in a way that helps your right-fit clients decide to hire you. 

My definition of success has changed. What's yours?

What does success in your therapy practice and life mean to you?

My definition of success continues to evolve. I used to see success as having a full practice. I wanted to see 20 clients a week and to have a steady flow of referrals. I figured once I'd achieved that, I’d have arrived.

I worked really hard and learned everything I needed to know about building a therapy practice. I filled my practice and had a nice income. But I had a schedule that didn’t work well for me or my family and I was heading for burnout. I hadn’t created my business around my life, so I had lots of evening appointments and was seeing people in my office every day. I thought I had no choice about those things.

I know...smallest violin in the world, right? Stop complaining and feel grateful for your success. That’s what I used to think.

Then I realized that by creating a business I love more, I can help my clients more.

Now, aside from seeing the impact of my work and making a good income, here are some markers of success for me:

  • Long chats with my best friends and my sister
  • Time with my kids and wife
  • Daytime walks
  • Riding my kick-scooter to the office
  • Working from home several days a week

What does success look like to you right now? More clients? More income?

Those things are totally possible, and I’m here to help you get them. But I also want you to create a private practice that allows you to have more of what you REALLY want. Freedom. Love. Fun. Meaning.

Life is so short. We’re lucky to do meaningful work. We sometimes even get to save lives. And yet…you can burn yourself out if you don’t take enough time for self-care or time with the people you love.

Your business should be in service of your life, not the other way around.

What do you want your business to make possible for you?

Do you ever say: “When my practice is successful I will finally…”

For example:

“When my practice is successful, I’ll only work 4 days a week.”

“When my practice is successful, I’ll start exercising more.”

What are you looking forward to changing once your practice is successful?

What would it take to do those things now? Could you pull it off if you raised your fees a little bit? Would it be possible if you cut back on a couple of expenses?

How could you create more freedom or happiness for yourself right now?

Here are some moves that might bring you more joy and freedom right away:

Schedule a morning walk every week with a friend.

Start your work-day a couple of hours later once a week.

Stop working a couple of hours earlier once a week.

Schedule a week off a couple of months from now and start planning your vacation or staycation.

If your practice won’t allow you to do those things, let’s work on fixing that right away. Like I said, life is too freaking short for that.

The Superpower Method For Therapists® Group Program begins in February. Registration opens on Monday, January 29th.

During the program, I work with a group of passionate, warm-hearted therapists to transform their businesses and bring in more money while also embracing more fun, meaning and freedom.

It’s a 14-week program with lots of interaction and (honesty time!) lots of homework too.

I love running this program because the therapists always blow me away with the changes they make in their businesses.

Get on the waitlist now.

Need More Clarity In Your Therapy Business?

I can tell you all about the program I created, The Superpower Method For Therapists® Program, but graduates can best help you decide whether it's right for you. 

I talked to a recent graduate of the program, Annie Bjork, about where she was before she signed up and what's changed. Listen to our 5-minute conversation or read some of her thoughts below. 

“Before I signed up for the program, I was confused about how I wanted to position myself, market myself, and figure out my message. The biggest change is that I’m clear about who I want to be talking to and why and what my main focus is.”

“There’s power to the group. It makes a difference knowing everyone is dealing with what you’re dealing with.”

“There’s real value to having time carved out in your calendar. I’m continuing to carve that out to keep moving my practice forward.”

If this is the time for you to make big changes in your business like Annie did, learn more or register now


Tons Of Great Ideas? Unclear On Where To Start?

Bianca Hughes had been in private practice for two years, working too much for not enough income. She had tons of great ideas but felt unclear about where to start.

“Before I signed up for The Superpower Method Program I realized I had to start doing things differently and have a different mindset about business.”

During the 3 months of The Superpower Method For Therapists Program®, she made these changes:

  • Raised her fees by 50%

  • Overhauled her website

  • Got clear on her niche

  • Embraced video rather than writing as her preferred marketing tool

  • Created several videos to reach out to her right-fit clients

Bianca says The Superpower Method For Therapists® Program is for you “if you’re ready to dig in, and you need feedback and support.”

Register for the program now. 

Registration closes on Friday, August 25th. 

There's Not Just One Way

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I’m having a freaking great time getting Therapist Clubhouse, the podcast, ready for you. It’s coming out on May 2nd, in less than a month.


I’ve said forever that there is NOT just one way to build an incredible private practice. Through Therapist Clubhouse I get to introduce you to a bunch of amazing private practice entrepreneurs who you’ll be able to relate to, and who are all making it work in different ways. They all have different superpowers, and they use those superpowers to build unique businesses.


Here’s just a little sneak peek into a few of the first episodes:


In episode one, Lily Sloane tells us about how she keeps her expenses low, and sees about 13 clients each week so that she can dedicate a lot of time and energy to her ground-breaking podcast, Therapist Walks Into A Bar. One of her superpowers is collaboration, and she tells you how to do more of it in your own practice. My favorite quote from Lily:

lily sloane


In episode 2, Kat Love shares the truth about what therapists need to do better on our websites.They predict what you’ll need to do to keep your website current in the next few years, and let you in on what it’s really like for the non-therapist looking at a therapist’s website. My favorite quote from Kat:

kat love


In Episode 3, Karen Smillie blows us away talking about her money mindset transformation and names her relatively high fee. We talk about the journey she went through creating the kind of therapy practice her colleagues said she couldn’t have. Ha! My favorite quote from Karen:

karen smillie


In episode 4, Jeff Guenther will make you laugh. You will be laughing with him, not at him, as he recounts his anxiety at the very beginning of setting up his private practice. He went on from there to create 4 additional businesses, all serving therapists. My favorite quote from Jeff:

jeff guenther

I can't wait to have you in the clubhouse. Join me on May 2nd. 

Find out about every episode and get behind the scenes info. Sign up below. 

How To Create Passive Income in Your Therapy Practice

Have you been thinking about adding passive income to your therapy practice?

The truth: “Passive income” is not really passive. It takes a lot of work, thought and creativity to build an offer that will meet a need and make you a good living.

Before we get any further, I’m going to get rid of the word “passive” and start talking about “scaled.” Using the word “scaled” will protect us from the fallacy that creating this kind of offer is easy.

In a little bit, I’ll walk you through an example of how you might create a scaled offer successfully.

Here are four principles to help you get started with creating a scaled (formerly known as passive) offer:

1. You can’t create crap and make money.

You can NOT create something crappy, put it up on your website, and make a lot of money.

Just 10 years ago, the bar was much lower. At that point, you may have been able to create an informational product in your niche that was basically just an ebook, call it a program, and make lots of money. Not now. The internet has expanded exponentially. Pretty much any information your potential client is searching for is free and available. They can find a youtube video or a set of articles about almost anything.

The way to make money online right now is to genuinely WANT to meet a need, experiment, work hard, and develop your offer until you’ve begun to meet that need.

This is good news for the therapist whose purpose is to serve. I think that’s you. You’re not trying to make a bunch of money quickly. Your standards for what you will provide online are as high as your standards for what you provide in your sessions.

When you’re focused on serving people well, you take the long view rather than trying to grab cash fast.

Look out 5 years from now and consider what kind of business you would like to be running. Imagine how your scaled offer could fit into this business. You’re going to create a high-quality offer that you want to be known for.

2. People pay for experiences, not information.

You have put in thousands of hours providing an experience: therapy. You might provide some psycho-education in your therapy sessions, but you don’t lecture for 50 minutes. You co-create an experience to facilitate growth and change. You’re going to bring some of those same skills into a scaled offer.

Focus on what you want your customer to be able to do or how you want them to feel by the end of the experience, then design an experience to make that possible.

Here are some examples of scaled offers that can be experiences:

  • Workshop

  • Group

  • Online course with community interaction and interaction with you.

  • Adding clinicians to your therapy practice.

If you choose to create a self-led online course, you’re going to have to provide a process for the client to walk through. You’re going to provide videos or audios in addition to written material. I recommend you also provide some kind of access to you, at the very least through a private Facebook group.

I’m a participant in an evergreen online course right now. I get on that Facebook group regularly and ask questions. If I couldn’t get access to the teacher, I’d be frustrated.

Now maybe you're wondering: "What if you want to write a book?"

The vast majority of us will not make our living from selling a book. That doesn’t mean you shouldn’t write one. Your book can help people, make more people aware of your work, and give you more prestige. Some of your readers might want to work with you directly or with a scaled offer. When you think of your book as a marketing tool rather than as a big money-maker, you can enjoy getting paid for your marketing.

3. The more specific your niche, the better you know your niche, and the more you care about the people in your niche, the more likely you can successfully scale a service.

Let’s look at 2 therapists.

Joe wants to create a self-led online premarital course so that he can make money while he sleeps. Here’s the problem: If you search “online premarital counseling program,” you’ll find fancy, in-depth programs with quizzes included, all for the whopping price of...FREE.

Sorry Joe, but your course is not super-likely to make a lot of money.

On the other hand, if you are providing premarital counseling for a group of couples or throuples who you care about and know are underserved, you might be able to create a scaled service for them.

Tanya wants to create a scaled offer for queer, engaged couples. She’s queer, works with queer couples, and knows exactly what’s already available and why those things aren’t the right fit for her clients. She’d like to create a new service that comes directly from her current work with queer couples.

Tanya, you’ve got a good possibility here.

4. If you start with a very small group of people, hands on, you will know how to scale up from there.

Start small and simple with the format of your scaled offer. Design it to meet a pressing need for the people you want to serve, and offer it to a small group of people you have hand selected or who have been referred by your colleagues. Give a ton of interaction with YOU the first time you offer it.

Look at what worked and what you want to change the next time.

You can grow this service over time so that you’re providing a great experience with a little bit less of you. If you start the offer in-person, you may be able to move it online in the future. If you’d rather start online, you can do that too. Video conferencing and online course platforms make online delivery easy.

What if you think about all of this and would rather just stay in your therapy room and NOT create a scaled offer?

There will always be a need for in-person therapy in your office. Scaled services are not for every therapist.

Ok, Annie. How would one actually start this “scaling” you speak of?

I’ll give you an example: Dee provides individual therapy to people who want help with their use of substances. She uses a harm reduction approach. She’s building her 1:1 practice and would also like to create a scaled service.

She could start with a 3-hour workshop that takes participants through a key part of her process and gives them a few of the most useful tools. She could design this workshop to be experiential and avoid throwing an overwhelming amount of information at them.

The first time Dee offers it, she might set the fee at $100, open it to 6 people, and schedule it for a Saturday. That’s small enough to have it in her office and inexpensive enough that many of her potential clients could easily afford it.

She would create a page on her website that explains what problem this workshop solves and what a participant will walk away with. As soon as they read this page, they’ll know whether it’s right for them. They can register and pay right then and there.

She would let all of her colleagues know that she’s got this workshop coming up, exactly who it’s for, and how it will help them

She’d announce this workshop on all of her listservs and social media platforms where appropriate. In those posts, she would name one or two things the participant will be able to understand or do by the end of the workshop. She would reach out to everyone she knows who might be in contact with her ideal participants.

And look at that. Dee just did a bunch of networking and put herself out there as an expert who has passion and knowledge about how to help people using a harm-reduction model.

She’s done a ton of marketing for her therapy practice even if she doesn’t fill the first workshop.

The maximum $600 she’ll get from this workshop is NOT the most important outcome.

The most important outcomes are: the visibility and building of her reputation, the networking, the huge amounts of feedback from participants, and the testimonials some of them provide.

The fact that she gets paid for all of that is awesome.

Dee is taking the long view, so she knows that the future iterations of this offer are when she will really get paid.

You've probably already figured out that growing your offer so that it can get to dozens or hundreds of people is a whole process. Yep, there's a lot to it, but don't let that stop you from getting started. You can get there, step-by-step.

If you’re thinking: “But what about those successful online courses I see that seem to enroll hundreds of students? Why can’t I just do that?”


Those course facilitators started much smaller. They created an offer for a small number of participants, poured sweat into it, and grew it over time. That’s how this works.

If you want to scale up, you’re going to need some help. If I had tried to scale up my businesses without help, I’d still be scribbling on an envelope in a corner somewhere, perhaps drooling by now. I might be the right person to help you if you’re anything like Tanya or Dee (in the above examples). I help committed therapists bring their scaled offers to the people who need them, step-by-step. Start here.

Want weekly insights to help you build an awesome therapy practice? Sign up below and I'll see you in your inbox. 

How Tom Narrowed His Niche And Filled A Daytime Group


Tom Bruett was just two months into private practice when he enrolled in the Superpower Method For Therapists® Program. As he says, “Before starting the program, I didn’t have a business plan, niche or budget.” He accomplished more during the 14 weeks of the program than most people accomplish in a year.


Here, Tom talks about his insights about his business and the most important moves he made during the program:


In Tom’s words:


“The most impactful thing I did in the program was to narrow down my niche and identify who I work best with.  After doing that I was able to fill a daytime group, which I never thought I’d be able to do…. It feels like night and day, before starting the program to now.”


If you’re ready to make 2017 the year you find focus and turn your practice into a phenomenal business, please join us.


Learn about the program and register.


Registration closes on Tuesday, February 7th.


Ready For The Superpower Method? Answer These Two Questions.

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Registration opens today for The Superpower Method For Therapists® Program.

Register now.

You're thinking this might be the right time to grow your practice into something unique and profitable. That's what this program has helped many therapists do, and I'd love to help you do it too.

To decide whether it's the right time for you to invest in this program, ask yourself these 2 questions:

  1. Where will my business be in 6 months if I don't do this program?
  2. Where will my business be in 6 months if I do this program?

To help you answer, I'll tell you what this program is about.

This program is about taking action for 14 weeks. 

This program is designed for you to get important stuff done in your business. The entire program is action oriented. You’ve got homework with deadlines. Each assignment will bring you closer to the practice you want. I also give you a bonus challenge for every lesson so that if you finish the homework and still have time and energy, you can take your business even further.

Register now.

This program is about accountability.

You’ll be on video calls and a secret Facebook group with an experienced business consultant and a small group of your peers who are also dedicating 14 weeks to turning their practices around. Watching other therapists make changes and take risks is inspiring. It makes you want to do more.

Register now.

This program is about making changes.

For 14 weeks, you’ll be guided through a process to identify the weak spots in your business and address them. You’ll be encouraged to shift your business to take full advantage of your unique strengths. A therapist in this group usually makes at least one of these big moves:

  • Changing their business from a general practice to one with a clear specialty

  • Adding one or more clinicians to their practice

  • Adding a new service to their practice that leverages their time

  • Starting an overhaul of their website

  • Getting off of insurance panels

Register now.

Registration closes on February 7th. This program fills up.

How One Therapist Turned Her Business Around

build a therapy practice

Here’s a beautiful before and after story.


A few months ago, Ellie Vargas lacked focus in her business. She felt as if she was making it up as she went along. She was doing what a lot of therapists do: providing excellent therapy and neglecting the business side of her practice.


Listen in on my brief chat with Ellie about the changes she made while participating in the Superpower Method For Therapists® Program. She talks about:

  • Laying a solid foundation for her business
  • Learning to articulate what’s unique about her as a therapist
  • Getting strategic about her networking
  • Developing an entrepreneurial mindset
  • Getting more calls than ever before this month



Ellie’s "before" scenario is really common. If you’re lacking focus and making it up as you go along, you’re SO not alone. Let’s look at why this happens to so many awesome therapists.


Why do so many therapists (like you) lack focus for the business side of private practice?


You don't know what to do. 

You weren’t taught the basics of business and marketing in your graduate program. When you don't know the steps to building your business, you can feel scattered and ineffective.   

You don't nurture your inner entrepreneur. 

When you start a private practice, you’re suddenly an entrepreneur. Developing an entrepreneurial mindset is as important as learning business skills. Your inner entrepreneur can give you the resilience and vision to work through the ups and downs of owning your own business.

You don't have time. 

Creating a solid business and marketing your practice often fall to the end of your to-do list. Clients come first. Then there’s paperwork. Then there’s your personal life! If there’s no due date attached to it, you sometimes just don’t do it.


My Superpower Method For Therapists® Program is designed to help you get to the other side of all of this.


You'll know how to build and maintain a solid business. 

I’ll guide you to create a plan tailored to your strengths and the needs of the clients you work best with.

You'll tap into your inner entrepreneur. 

The exercises in this program are designed to help you get creative about your business and try out new possibilities.

You'll set aside the time for 14 weeks. 

This program is set up with deadlines every two weeks. Many participants have found that the structure and accountability helped them get more done than they thought they could. Signing up for the program is a commitment to yourself and your business. As Ellie said, “I wasn’t going to squander this investment,” and she sure didn’t.


Registration for this program opens up on Tuesday, January 24th. Sign up below and we'll remind you when it's time. 

Check out Ellie’s wonderful site,