effective marketing

There's Not Just One Way

therapist clubhouse

I’m having a freaking great time getting Therapist Clubhouse, the podcast, ready for you. It’s coming out on May 2nd, in less than a month.


I’ve said forever that there is NOT just one way to build an incredible private practice. Through Therapist Clubhouse I get to introduce you to a bunch of amazing private practice entrepreneurs who you’ll be able to relate to, and who are all making it work in different ways. They all have different superpowers, and they use those superpowers to build unique businesses.


Here’s just a little sneak peek into a few of the first episodes:


In episode one, Lily Sloane tells us about how she keeps her expenses low, and sees about 13 clients each week so that she can dedicate a lot of time and energy to her ground-breaking podcast, Therapist Walks Into A Bar. One of her superpowers is collaboration, and she tells you how to do more of it in your own practice. My favorite quote from Lily:

lily sloane


In episode 2, Kat Love shares the truth about what therapists need to do better on our websites.They predict what you’ll need to do to keep your website current in the next few years, and let you in on what it’s really like for the non-therapist looking at a therapist’s website. My favorite quote from Kat:

kat love


In Episode 3, Karen Smillie blows us away talking about her money mindset transformation and names her relatively high fee. We talk about the journey she went through creating the kind of therapy practice her colleagues said she couldn’t have. Ha! My favorite quote from Karen:

karen smillie


In episode 4, Jeff Guenther will make you laugh. You will be laughing with him, not at him, as he recounts his anxiety at the very beginning of setting up his private practice. He went on from there to create 4 additional businesses, all serving therapists. My favorite quote from Jeff:

jeff guenther

I can't wait to have you in the clubhouse. Join me on May 2nd. 

Find out about every episode and get behind the scenes info. Sign up below. 

Don't Stress. Grab The Low Hanging Fruit

It’s December. I know you’re busy, and you’re not looking for one more thing to do. But you still want to grow your practice. That’s why my recommendation during this time of year is to grab the low hanging fruit. Think about what opportunities are right in front of you that you are not taking advantage of to bring in more clients. When you think about marketing your practice, you might think about getting your name out there and getting known by people who don’t know you yet. Yes, that’s one important part of marketing, but what often gets overlooked is nurturing the relationships and opportunities you already have. I’ll give you an example:

Recently I had a first coaching session with a wonderful therapist I’ll call Brenda. As part of our networking strategy, we were creating a list of people she could reach out to. Brenda was thinking hard about all of the therapists and other professionals she could get to know. I asked her what her relationships are like with the therapists in her office suite, and she said she hadn’t met some of them, and hadn’t gotten to know any of them very well. We laughed about this as she realized these were some key relationships she could easily nurture. Brenda had discovered some low hanging fruit.

Now look around your practice for the low hanging fruit.

Are there any professionals who have contacted you and who you haven’t gotten back to? Contact them right away.

Are there any marketing projects you have almost completed, but then abandoned? Take advantage of your clients’ cancelations this month and finish them up.

Is there a part of your intake process you could easily improve so that clients have an easier time entering your practice? Make those changes now.

Is there an organization you’ve done a speaking engagement for in the past? Email the contact person and let them know you’ll be available in the New Year.

You don’t have to push yourself to start something new in the middle of the holiday season. Instead, focus on following through with what’s right in front of you. When January comes, you’ll be ready to hit the ground running.