therapy business

You're Setting Your Fees Wrong

You're Setting Your Fees Wrong.png

 

I think you’re probably setting your fees wrong.

 

Sound harsh? I talk to therapists every day who are working hard, doing excellent work...and not making a good living. The process you use to set your fees is one big factor determining whether you’ll make enough money to feel some financial ease or make just enough to scrape by.

 

When you use the wrong process to set your fees, you’re likely to feel resentful and discouraged about how hard you work and how little you take home.

 

I kind of wish I could reach back into the past and tell the me of 15 years ago to read this article. But here I am now, sharing it with you, and that’s good enough for me.


Spoiler alert: I don’t know what your fees should be. Only you can know that. I do have a pretty great step-by step-process to help you figure it out.

 

How most therapists set their fees

 

Is this you?

 

You set a “full fee.” It’s based on a combination of factors including:

 

  • the going rate in your area (or what you think it is)

  • the biggest number you can imagine actually asking for

  • the number of years of experience you have (and what you think that’s worth)

  • the value you place on your services

  • the amount you are comfortable paying for your own therapy

  • The amount you think your colleagues would feel comfortable with you charging

  • The amount you think your current clients can afford

 

You also do a little math and decide that you could make enough if you multiply this full fee number by the number of clients you’ll be seeing.

 

If that’s the process you use, you’re not setting this full fee high enough. You’re setting yourself up to barely scrape by.

 

I’ll tell you why this process for setting your fee is failing you. Then I'll offer you a freebie, instructions and a video to walk you through my step-by-step process for setting your fees.

 

Why is the process so many therapists use wrong?

 

The process above is missing some important pieces, so it inevitably leads to you make too little.

 

I’ll go over 3 big pieces you should take into account next time when you set your fees.

 

Missing piece #1: When you set your fees, you didn't accurately account for your sliding scale. 

If you don’t have a sliding scale, you can skip this missing piece.

 

Sliding scales are great! I use one in my own therapy practice. Most therapists set them up badly.

 

Most therapists set their full fee using the factors I named above, and then make adjustments down from there on a case-by-case basis.

 

You might think that the fee at the bottom of your sliding scale is the problem. I think your problem is more likely the fee at the top of your sliding scale, your full fee.

 

Huh?

 

Your full fee is the problem because you didn’t set it high enough. You need to set the fee at the TOP of the scale high enough that your average fee gives you financial ease.

 

With a sliding scale, fees only go down from your full fee. If you set your fee at 150, your next client isn’t going to say, “That feels too low for me. I’d like to pay $200 because my income is really robust right now and I have a trust fund.” It would be unethical for you to accept more money even if they said it.

 

You need to set your full fee high enough that every time you adjust your fee, you’re confident that your average fee will work for you. Otherwise your only way to change your average fee is to slide less.

 

Getting rid of your sliding scale all together is a valid choice, but it’s kind of a sad choice.

 

Wouldn’t you rather set your full fee high enough that you could easily afford to hold on to some lower fee spots? Wouldn’t you like to be able to slide significantly for a client you’d love to work with who has very little income?

 

Missing piece #2: You underestimated the interruptions in your schedule. 

 

You calculated your fee based on a full schedule. A full schedule is not how life works all the time.

 

Cancellations, attrition, vacations, illnesses and other interruptions all impact the number of sessions you have.

 

Almost all therapists UNDERESTIMATE how many interruptions happen in their schedules.

 

When you underestimate how many times you DON’T see all of your clients in a given week, you’re always financially stressed about cancellations and attrition. You’re always a bit hesitant to take time off. When you add up your income, it falls a little short of what you hoped.

 

When I ask a therapist how many sessions they have per week, they usually tell me the number of sessions they have regularly scheduled.

 

I suggest that you track your actual number of sessions. It’s easy. You can do it now. Just take the past 3 months, add up the number of sessions that actually happened, and divide by the number of weeks.

 

If your practice isn’t full yet, get realistic about how many sessions you will feel comfortable having each week, taking all of those inevitable interruptions into account.

 

You can also adjust your office policies and enforce them to decrease how much these interruptions hurt your business.

 

By the way, you need to take vacation and sick time. It isn’t actually something to be proud of if you never take a sick day. We therapists need self-care just like all other humans.

 

Missing piece #3: You're not allowing for savings

 

Savings? That’s something we therapists often leave out. When I was setting my fees early on, I don’t think I even used the word savings. Savings is the path to financial ease in your business and in your personal life.

 

You probably left out or underestimated the savings you need when you set your fee.

 

Let’s start with personal savings. You deserve to put away some money before you pay your bills.

 

If “savings” is too alien a word, try these instead:

 

  • Unexpected bill

  • Retirement

  • Unexpected health problems

  • Time with your family

  • Buying your next car with cash

  • Mortgage payoff

  • Rent increase

  • Caring for an aging parent

  • Travel

 

Then there’s business savings. Yep, you deserve to build savings for your business too. Occasional business costs come up that aren’t in your regular business budget. When you add up your anticipated business expenses, it’s easy to forget stuff. Unexpected expenses and opportunities come up now and then.

 

Here are a few examples:

 

  • You need a new sofa for your office.

  • A once in a lifetime training is happening in your town.

  • Your lease is not renewed so you need a new office deposit.

  • A bill you forgot about came in the mail.

  • Your website needs an overhaul.

 

If you add them all up, these occasional costs actually come up often. Sometimes a bunch of them happen at once. Imagine having that money already sitting in your business savings account before those expenses come up. Ah, peace!

 

It’s time to get ready to set your fees in a new way. Get my step-by-step instructions below. You'll get a video and worksheet walking you through the simple process. 

Click here to subscribe

Visual Goal Setting Works (Here's How)

visual goal setting works.png

Here’s a tool that will help you accomplish more in your business without working harder.

I’ve started using visual goal setting. It’s way more fun and creative than your usual quarterly goal setting. If a to-do list and a vision board had a child, it would be this method.

The chalkboard method was created by life coach Jay Prior. I learned about it from Kathleen Shannon and Emily Thompson of the podcast Being Boss. It’s a way to create intentionality, and it uses the principle “that which is measured improves.” -Karl Pearson (at least he’s one person who said it).

It’s really working for me. I’m hitting my goals and staying inspired every day.

What is the chalkboard method?

Your “chalkboard” or "goal board" doesn’t need to be an actual chalkboard. You can use a big piece of paper or poster board, a chalkboard or a dry erase board. Your board should be big and visible in a place where you’ll see it every day. My “chalkboard” is a big piece of paper taped up to the wall.

At the top of the board, write one big, long-term overarching goal that you’re working towards in your business. Your one big goal should take you from six months to 18 months to accomplish. In my course The Superpower Method For Therapists® Program, I dedicate a lesson to choosing your “one big goal.”

Some examples of a possible one big goal are:

  • Fill my practice with an average of 20 sessions per week.
  • Earn an average of 12,000 per month.
  • Consistently fill my therapy group.
  • Write my book.

Then you write a few words that will set the tone for the next three months. Choose words that represent the values you most want to lean into.

Choose between 3 and 6 smaller goals that you want to accomplish in the next 3 months that will move you closer to your one big goal. Visually represent those goals on your “chalkboard.”

Use markers or chalk in your favorite colors. Use illustrations wherever you can. It doesn’t matter if you’re not a skilled artist. If you plan to write a book, draw a picture of a book. If you’re hiring a therapist, draw a picture of a therapist. Stick figures are fine.

Create space on your board for what you want to bring into your business. If you want to bring 5 new clients into your practice in the next 3 months, draw 5 empty boxes or circles. If you want to earn $30,000, you can create a thermometer that goes from 0 to 30,000.

As you accomplish those goals, you’ll fill in the blanks and color in the thermometer.

Leave a space on your board labeled “something else” or “unknown” so that you’re on the lookout for new opportunities.

Here's what a goal board might look like. I created this one for a fictional therapist based on lots of folks I work with. 

 

Here's what this method can do for you: 

This process forces you to choose what you need to accomplish most.

When you stick items on a regular to-do list, you might add more than is realistic. When you visualize goals and tasks on your board, you can see exactly how much you’re planning to accomplish.

You step out of ambivalence as you choose your goals and map them out on your board. The decisive action of writing out a goal in large letters helps you commit.

The board helps you remember what’s important.

Working in private practice is isolating. You’ve got some colleagues you can talk to about the clinical stuff. If you’re lucky, you’ve got a few colleagues you can talk to about the business side as well, but no one is holding your business vision with you. With no team members or accountability, it’s easy to let your plans fade into the background. One day you’re excited about some new plans for your business. A few weeks later you can’t remember exactly what you planned, and you can’t find the excitement. Your board can serve as a physical reminder.

You’ll still need your to-do list. This goal board will be your inspiration and your reminder. You’ve got tons of everyday tasks that you need to keep track of, and those shouldn’t clutter up your board.

Every 3 months, or more frequently if you need to, you’ll create a new board. Hold this planning time sacred. Give yourself plenty of time and space. Light a candle, make some tea or have a glass of wine. This is time for just you and your business.

Want more free resources and ideas to build an awesome, unique and profitable private practice? Sign up below and I'll drop something valuable in your inbox each week. I'll never share your email, and you can easily unsubscribe any time. 

Want To Add Another Stream Of Income To Your Therapy Business? Here's My Challenge To You

multiple streams therapy business

Your first goal in private practice is to get enough clients to cover your expenses and support yourself. Once you get there, or even before you get there, you might start to want a bit more.

 

Maybe there’s something beyond seeing clients in your office one or two at a time that sparks your interest. You see other therapists with online offerings, group practices or large in-person workshops. You want to find a way to use different skills, reach more people and make more money without working more.

 

Perhaps you’ve started playing with some ideas beyond private practice on the back of an envelope.

 

Here are some examples of additional streams of income for therapists:

 

  • In-person group

  • Online coaching for groups or individuals

  • Online course

  • Group practice

  • Weekend workshop

  • Book

  • Workbook

  • Paid speaking

  • Retreat

 

If one of these ideas excites you, you might be tempted to start dreaming big. You imagine your online course... that leads to your book deal... that leads to your keynote addresses at conferences. You see other therapists or former therapists who have developed what seem to be huge empires.

 

What you don’t see is their first attempts beyond private practice. Therapists with successful multiple streams of income started small.

 

There’s a concept that began in the startup world called the “minimum viable product.” The MVP is is the smallest version of a product that has enough features to be valuable. It’s the simplest version of a product they can test with consumers.

 

The MVP concept can be boiled down to: start as small and simple as you can

 

There’s some major wisdom in that idea for any therapist considering an additional stream of income.

 

For our purposes, I’ll call it your Minimum Viable Service (MVS)

 

If your plan is to wait until you have time to develop a robust offering, make a different plan. Don’t spend months creating something huge before you test it with real people.  

 

Pare your idea down to the smallest and simplest version that still gives value. For example, if your dream is to create a six month online course with 300 members, your MVS might be a 2 week online course for three to five members.

 

Your MVS lets you learn quickly what works and what falls flat. Test your idea early, and then pivot to make it better.

 

If you’re just starting out in private practice or you aren’t clear on what you’d like to offer, then wait. If, on the other hand, you know you’d like to offer something more, read on and consider my challenge.

 

I challenge you to start this week. 

 

Take 20 minutes today or tomorrow and sketch out a very simple new offering, your MVS. Use questions like these to design your first offering:

 

  • Who is this for?

  • What is this person struggling with?

  • What do I help this person with over and over again in my current work?

  • What kind of process, insight or support do they need to change this struggle?

  • What is the before and after of this offering?

 

Get yourself a notebook or open a new document on your computer or phone. Begin taking notes about what your very simple first offering will be. Brainstorm and then simplify and pare your offering down to your minimum viable service.

 

Then start testing this new idea with a few people.

 

Are you up for the challenge? I’d love to know what you design.

 

 

Ready to get much more support creating your second stream of income? Our small-group, intensive program, Rebel Therapist Mastermind, is for you. Click below to learn more.

 

 

 

Are you claiming all the expenses you can in your therapy biz? FREE TRAINING

Is your bookkeeping system (really) set up well?

 

I thought my bookkeeping systems were great. Then I learned how my bookkeeping could be doing much more for me and my business.

 

Your therapy business is relatively simple, so you might think you don’t need any help from a bookkeeper. You can do all of your bookkeeping yourself.

 

Here’s the thing: There’s a difference between getting ongoing help from a bookkeeper and getting help from a bookkeeping trainer.

 

Now I am totally converted to the idea that we all need some help from a bookkeeping trainer.

 

I thought I was doing everything correctly with my financial systems. I keep my own books and I probably always will. If you are familiar with this blog, you know that I love systems and I love to track. I track every dollar that comes in and every dollar that goes out. I’ve got a business budget and projected earnings for my practice. I LIKE to take a few minutes every day and a couple of hours every month to track my money.

 

I don’t need a bookkeeper to take over my daily and monthly financial tracking.

 

My accountant doesn’t complain that my business figures are missing anything.

 

So far I’ve avoided working with a bookkeeper. I’m self taught. I do things the way I do them. I don’t need any help! (I always thought).

 

I sat down with bookkeeper and bookkeeping trainer Andi Smiles recently, and I started to question that.

 

With her open smile, lavender hair, and unique personal story, she made me feel comfortable right away. I met with Andi because I was looking for a fabulous bookkeeping trainer to guest teach in my Superpower Method For Therapists™ Program. I wanted a pro to guide my therapists in setting up their bookkeeping systems correctly and to answer all of their bookkeeping questions.

 

I wanted to find the right bookkeeper; someone who would fit with the safe energy that my groups tends to have, and who would not scare my wonderful therapists away from looking at their finances. Two of my awesome therapist clients had loved working with Andi.

 

When Andi told me about her approach to finances, I knew we had found our woman. She wants small business people to develop loving and transparent relationships with their finances. She’s about empowerment rather than fear or intimidation.

 

She founded a non-profit serving women in Peru, so she knows how to use financial systems to make great stuff happen. (Have you seen the paperwork involved in starting a non-profit?)

 

I told her some common questions therapists ask:

 

How do I deal with credit card fees on my schedule C at tax time?

What exactly can I claim as a business expense?

What kind of bookkeeping system is best for my simple business?

What’s the best way to pay myself?

 

Andi told me how she would answer all of those questions. Not only did I love the way she answered, but I also realized I wasn’t keeping my own books in the most effective ways. I’ll be taking notes along with the other therapists.

 

In the Superpower Method For Therapists™ Program, she’ll take the reins for an entire lesson. She’ll  teach the foundation of how to set up the bookkeeping systems for your therapy business. Then she’ll talk to our small group for 90 minutes on a Q and A call to answer individual questions.

 

Even if you don’t sign up for the Superpower program (starting next month), I want you to get some help from Andi. I’ve invited her to co-present a free online workshop for you. 

 

(Sorry, this workshop is over.)

 

We’ll focus on just one important area of bookkeeping in this free online workshop: claiming expenses for your taxes.

 

You want to claim everything that you can, because you want to take home as much profit as you can. On the other hand, you want to be very clear that everything you are claiming is legitimate. If you ever get audited, you want to know you’ve claimed expenses correctly. Andi will show us how to do that.

 

Claim your spot and be there. Remember, it's free! Don’t worry if you can’t be there live. Sign up and you’ll have access to the recording for 48 hours after the workshop.

 

Sorry, you missed the workshop, but sign up right here to get practice building help dropped in your inbox each week. I’ll never share your email address. You can easily unsubscribe any time. You'll know about the next training too!

 

How to Use Your Strengths More In Your Business

When I talk to therapists about marketing and running their practices, they often tell me they know they should do certain things they don’t like doing. If this sounds like you, it probably means you’re not fully embracing your strengths. When you don’t embrace your strengths, it’s very hard work to market and run your business, and all that hard work does less than you want it to. You may have heard some of this before, on a surface level. I have said many times that if you’re an introvert, you can focus on one on one networking with a smaller number of colleagues to develop deep relationships rather than spending times at large events. If you love to write, you can build your online presence using articles. If you’ve got a big personality, you can do public speaking.

Let's take this thinking to a deeper level.

How can you play to your strengths in every activity you do? 

Here's an exercise to learn more about your strengths and find out you could be using them more. 

Start by listing the business activities that are easy for you and that bring you energy. Include anything from balancing your checkbook to clinical work with clients.

What strengths do you lean on in these activities? Here are some possible answers:

  • Ability to listen deeply
  • Humor
  • Analytical skills
  • Creativity
  • Attention to detail
  • Energy for scholarly research
  • Ability to engage with large groups
  • Energy for clinical training
  • Interest in trying new things
  • Consistency
  • Dependability
  • Ability to come up with insights
  • Ability to connect quickly with new people
  • Ability to stick to a routine or predictable process over time
  • Charisma
  • Long attention span
  • Story telling

Now list the business activities that you enjoy the least, and that drain you the most. Again, include any activity you do (or think you should do) for your business.

Look at the second list and see which of those activities you could do differently. How could you do these activities while using your strengths?

For example, a therapist might feel drained by public speaking because she tries to be charismatic and connect quickly with her audience. Those aren’t her strengths, so she does a decent job, but then collapses at the end. The strengths she uses for one on one networking and in her clinical work are deep listening and consistency.  I would help her use those strengths in public speaking and let go of trying to be different that she is.  She might create a presentation for smaller groups that uses written exercises in which participants answer questions independently. She might direct them to examine a deeper question in pairs. She might lean on her consistency by giving this presentation several times to different small groups.

Look at those activities you like the least and see how you could do them differently, in a way that leans on your strengths. 

Some activities just can’t use your strengths. For example, if your strengths are creativity and an interest in trying new things, you probably can’t use those in your practice record keeping. Look for ways to minimize those tasks or delegate them as soon as you can. That will free you up to lean even more on your strengths. 

Is it time to build your practice in a whole new way? Apply for a consultation with me. 

Thinking You'd Like to Create Leverage in Your Therapy Practice?

Lots of therapists I talk to are aware that at some point they want to do their practices to include more than 1:1 therapy. Is this you? Do you long for more freedom, more income, and the ability to help more people by creating leveraging? What I mean by leveraging is offering your services in a form other than one or two clients in your office at a time.  Perhaps you want to offer workshops or classes online or in person. Maybe you want to create a therapy center and hire additional clinicians. Maybe you want to write a book.

Now is the time to experiment and document. 

Start exactly where you are. Right now. Rather than waiting until you’re ready to write your book or create your workshop or program, start thinking differently about the work you’re doing in your office every day. Notice what works best with your current clients. If you’re creating some of your own interventions or processes, start writing them down.

As you experiment and document, you’ll begin to identify what is unique about your process, and that will help you see where you could potentially scale up. I’ll give you a fictional example. Let’s say a therapist has developed her own process for premarital counseling. She dreams of writing a book for engaged couples and selling it internationally. She can start by documenting the steps in her premarital counseling process. From there she might create some short articles about the way engaged couples can work through issues using parts of her process. She can put those articles up on her website and find out which topics are most popular. She can begin creating worksheets that help couples in her office work through her process. She can edit those worksheets as she discovers how couples respond to them.

What she should NOT do is begin by writing a book for engaged couples. The quality and relevance of her offer will be much higher if she has spent time experimenting, testing and documenting her process with real couples. She may discover that a book isn’t the right way for her to create leverage. She’ll be led by what she discovers rather than an abstract idea.

Do you wonder how you could create leverage? Look for opportunities to experiment and document the best of what you’re doing right now, right where you are.

Do you want to take your practice to the next level? Apply for a free consultation with me now.

Your Money Issues. Disorganized Finances: Part 5 of 5

Having disorganized finances is an issue that hurts a lot of therapists in private practice. If you struggle with shame around this, it might help to know you're not alone. The timing is perfect to talk about this because it’s tax time. Many of you are getting your tax information together right now. I just did mine a couple of weeks ago and sent it off to my accountant. When you’re preparing your taxes, you are reminded that it’s vital to be financially organized.

When you don’t have functional and consistent systems for handling your practice money, it’s hard to grow. Here are the minimum numbers you need systems for:

  1. Tracking business expenses
  2. Tracking bills to be paid
  3. Tracking collected and uncollected fees

When you have a hole in those systems, you lose time and money. You also experience a yucky feeling of overwhelm. Disorganization leads you to spend time trying to track down the numbers for client receipts, lose money when you don’t claim all your business expenses, pay some bills late, or lose money in uncollected fees.

People often ask me if they should use particular software for managing their practice finances. The software you choose is less important than the consistent habit of using the system you have in place. If you’ve got a spreadsheet and a calendar, you can track the numbers you need. Now I’ll go over the minimum financial organization you need to have if you’re in private practice.

Tracking business expenses

Daily or weekly:

  • Keep a big envelope for your business receipts for each year. File your receipts in that envelope every day or every week so that you don’t lose track of them.
  • When you receive receipts online, label them or put them in a special email folder so you can find them easily. You’ll need all of these records if you get audited. 
  • Categorize your expenses. If you use a program to track your finances, go in and choose categories for every business expense. If you don’t do this daily or weekly, you’re likely to forget what some charges were for. Use categories that you’ll use for your schedule C at tax time. If you don’t know what they are, ask your tax professional. If you do your own taxes, look up Schedule C categories.

Monthly:

  • Add up all of your expenses so that you have a picture of how much you’re spending in each category and overall. If you’re using a program, you can have it generate a report. If you’re using a spreadsheet, you can still take care of this quickly.

Yearly:

  • File the past year's big envelope. Start a new big envelope.
  • Add up all of those monthly numbers for each category to create your schedule C.

Bills to be paid

  • Always use a separate account for business expenses.
  • Put any bills you can online and on auto pay. Keep a list of these so that you’ll notice if any aren’t automatically paid. You don’t want to accidentally get behind on a bill because your credit card expired.
  • Keep all incoming paper bills in one place. Once a week pay bills, write a note of the date you paid, and then file those bills right away.

Tracking collected and uncollected fees.

Daily:

  • Use one system to record the sessions and fees you collect every single day. The simplest system is to use your calendar, and make a note right there of what your client paid and whether there is any fee to be collected. Be consistent with your record keeping so that no uncollected fees fall between the cracks.
  • Generate any requested receipts. This system makes generating those receipts for your clients very easy.

Monthly

  • Use a spreadsheet to add up all collected fees (be sure not to include any sessions for which fees weren’t collected). Record this monthly number.

Yearly

  • Add up all of the months of collected fees and that is the number for Gross receipts for your Schedule C.

Of course there's more you can track, and over time you may choose to use a more sophisticated set of systems. First get really consistent with these basics, and notice the peace of mind it brings you to be more organized. 

Is it time to get some help with building and managing your practice? Apply for a free consultation with me. 

Your Money Issues. Plan For Lean Times: Part 4 of 5

If you’ve got a private practice, you've got a very small business. That means that if 5 clients graduate from your practice in the same month, you’ve lost a big chunk of your income. If you get sick and need to miss a week of work, you’ve lost a big chunk of your income for that month. If referrals slow down for a period of time, you may have a lean month.

 The first time my therapy practice declined, I panicked. My inner critic let me have it, and I didn’t have enough experience to know that this was one lean moment in a growing business. Because I didn’t have that perspective, I also didn’t know how to make practical decisions about my business. I’m happy to say that I don’t panic in my business anymore. I know how to plan for the leaner times.

You can plan for those lean times too. How do you do that? 

I’ve got a mindset answer and a practical answer.

Here's the mindset answer.

You’ve got to learn not to take it personally when you’re in lean times. You’ve got to learn not to panic and not to make any impulsive decisions based on that panic. Your inner critic will grab on to lean times as an opportunity to let you have it.

 Here’s some of the (stupid) stuff your inner critic might say:

  • You were silly to think this would work out.
  • You’re never going to make this work.
  • This is the beginning of the end for you.
  • This decline in income is a reflection of your value.

Here’s the mindset you need:

  • I’ve got a strategy to make this business work.
  • I expected this to happen, and I can handle it.
  • This is a blip in a long-term business.
  • There may be something to learn from this, but it isn’t about my value.

In order to move towards that mindset, get support from a coach or from people in your life who have succeeded in business.

Now for the practical answer.

Plan for cancellations, illness, vacation, and attrition.

Cushion your schedule so that you have more openings than you may think you need. This helps you make up for those times when you will have fewer sessions. Plan to have a few more sessions than you think you need to meet your income goals. Plan to make 10 or 20% more than your goal, and that will make up for the months when you don’t hit your goal. 

Have an emergency fund.

 Financial wizard Suze Orman often says that people need at least a 6-month emergency fund. Your private practice needs its own emergency fund. As soon as your practice is full, start putting away just a little bit each month until you have at least 2 months of practice income saved. That cushion will help you make good decisions when the next lean time comes. You’re not likely to lose all of your practice income at once, so a 2-month fund will take you a long way.

Maintain your boundaries and your policies in lean times.

Don’t get loose with your policies or fees in an attempt to keep or bring in clients. Those mistakes will only make it harder to build and maintain a solid practice.

 Use your lean months to market your practice.

I talked last week about the importance of investing in your practice. In lean months, don’t cut back on marketing. When you’re sick, you eat the healthiest food so that you can get well quickly. Treat the lean times in your practice that way too.

Need help building your practice? Apply for a free consultation now. 

 

Free Webinar: Improve Your Website Now

You want to fill your practice. You've got a website or you're ready to create one. There's so much information out there about how to build an online presence for your psychotherapy practice, and you don't have time to weed through all of it. I'm going to help you get started in just 30 minutes. You'll walk away knowing how to start making your site better. Will you learn everything you need to know about creating a great online presence in 30 minutes? Of course not! But let's get started.  

Make your website more effective at attracting YOUR ideal clients right away.  

In this free webinar, you'll learn how to 

  • Create an effective headline for your site
  • Fix the most common home page mistakes
  • Create the kind of language that helps YOUR clients know you're their therapist
  • Get more potential clients to become actual clients

Get your most burning questions answered too! 

 LET'S GET THIS DONE TOGETHER.

You can build a private practice full of motivated, cash paying clients. This is one important step in that direction. 

JOIN ME FOR THIS FREE WEBINAR:

SORRY, THIS WEBINAR IS OVER. 

SIGN UP TO GET PRACTICE BUILDING RESOURCES EACH WEEK AND TO HEAR ABOUT ALL OF MY FREE TRAININGS. We'll never share your email, and you can easily unsubscribe at any time. 

Name *
Name