It’s hard to do that in a highly regulated private practice. That’s why SO many therapists create their own unique, signature programs. I’m the person they go to so they can learn how to do it without wasting time. I’m Annie. More about me later… Let’s get back to you.

Perhaps this is your experience:

Your therapy practice is full or almost full…and you don’t want more therapy clients.

You don’t want to work more. In fact, you’d like to make MORE and work a lot LESS.

Every time you see another therapist offer a program beyond private practice, you feel a twinge of “why haven’t I done this yet?”

Creating an offer beyond your private practice has been on your to-do list for months or years.

You’ve got a notebook (or five) full of great and overwhelming ideas.

You’ve dreamed of creating an offer beyond private practice but:

You’re scared about what your old supervisor and that one colleague in your consult group will think if you create something of your own.

You’re worried that expanding beyond private practice will put your therapy license at risk.

You're intimidated about navigating the tech that might be involved.

…Or maybe you’ve already created a program beyond private practice, and you feel stuck about how to draw people to it.

You’re ready to take your career as a therapist to the next phase:

You want to make a bigger impact on the mental, spiritual, and emotional health of others in your unique way.

You want a lot more freedom in the way you work and the way you talk about the topics you’re most passionate about.

You want to claim the work that will be your legacy.

You want to spend your time doing work that energizes you so that you also feel focused and excited for your time outside of work, rather than drained and burnt out.

You sense that you’re ready to use your voice in a bigger, truer way.

Leveling up might look like expanding your business by creating one of these:

Workshop

Online course

Group coaching program

Individual coaching program

Workplace Training

Membership community

Retreat

Something else you’ll cook up

At this point you’re saying: “Sounds great… but I have no idea where to start.”

• Clarify your right-fit client for this new offer

• Home in on your most powerful leadership style

• Decide what form your new offer will take

• Craft a pilot version of your offer so that you can get started quickly and pivot if needed

• Learn to create your message so that it’s powerful and true

• Choose a marketing plan to build your audience and attract your right fit people to this new work

• Prepare yourself to move through imposter syndrome, self-sabotage, procrastination, perfectionism or other mindset issues that inevitably come up as you take these steps. (Yes, these issues WILL come up!)

• Announce your new work to your community!

Who are you, Annie?

I’m a business coach and strategist for therapists and healers creating innovative businesses beyond private practice. I’ve helped hundreds of therapists and healers create businesses that make more money and create more transformation without more hustle.

I go by she or they, in no particular order, and I’m queer. I live in San Francisco with my spouse, 2 kids, & a bunch of house plants.

I’ve been described as kind, directive, and clear. I agree!

Doors opened that I didn't even know existed after CYP. Creating a program was a pipe dream I had fantasized about loosely. I was blown away to come out the other side with a business plan, strategy, and tons of support from Annie and the cohort of Rebel Therapists. I am now about to start up the fourth iteration of my grief course and am loving it. It's so liberating to have a creative passion project to play with alongside my work as a therapist. Thank you to Annie and the supportive members of my cohort. This would not have been possible for me to do alone.

-Amy Swart

When I signed up for CYP, I had wanted to create my own self-compassion program for years but felt stuck in perfectionism. Annie encouraged me to have courage and trust that my first offering could be a work-in-progress. Having support and accountability from Annie and the group helped me take the step of creating and offering a beta program. I now have a signature program that I continue to offer and refine. I wouldn't be where I am today without what I learned and experienced with Annie and my cohort in CYP!

-Lea Seigen Shinraku

Before I started CYP, I knew I wanted to create a program but I had NO CLUE where to start. Annie's CYP program gave me the confidence and tools to build my program in a way that feels authentic to me and fills me with joy and excitement. One of the biggest things that Annie helped me to do in this work was step out of my perfectionist mindset which allowed me to play and be creative in this process.

-Robyn Krugman

I had been fantasizing about creating a program for awhile but it felt overwhelming and I had no idea where to even begin. Going through Annie's program made it doable and I now feel much more confident about making my own program a reality. I wish I had known about this opportunity sooner because it was exactly what I needed to get started.

-Alana Jaeck

Before I found Rebel Therapist and CYP I knew I needed to do something different from my day in day out private practice. I was exhausted and not sure which direction to take. CYP was the breath of fresh air and kick in the pants that I needed. Through thoughtful and well crafted lessons along with a very supportive cohort I was able to create a program and be well on my way to doing "the something different" that my heart has longed for.

-Lauren Loos

Yes Yes YES to CYP! Through fully engaging in this mindfully curated program I was able to clearly identify my niche. Once I knew my niche I was guided into giving structure and content to my program....and it began to come alive. I now know my next steps in marketing Autonomic Awakening (my program).

-Jessica Wulsin

I have launched a coaching program and there’s no way I could have done it without the structure and guidance of Create Your Program. I especially appreciated the fact that each step was broken down into manageable pieces and the warm encouragement of Annie and my cohort.

-Lisa Marie Howe

CYP was really helpful in addressing the specific challenges I had in moving from providing therapy to developing a coaching program. I loved that Annie was available every week to answer my questions and provided step by step guides and so many resources along the way. I've also benefited tremendously from the support and encouragement of the group.

-Robin Gibler

My therapist mindset had been blocking me from stepping into my work beyond the therapy room. I felt like I still somehow needed permission. In Create Your Program, I finally got clarity on my why, which I had been struggling with for quite some time. I also gave myself permission to move beyond my therapist identity, being with other therapists doing the same. I fully booked all of my individual coaching spots that I had available within a couple of months, before even actually launching anything new! I now have a repeatable framework to use to grow and scale my business.

-Lydia Adams

My biggest challenge was not knowing where to start. During our time together, I was able to learn exactly where to start, where I am going, and the steps I needed to take to get there. At the end of CYP, my program is about 90% complete and ready to launch and I wouldn’t be at this point without Annie’s program!!

-Ayrielle Williams

I can’t believe how much I have achieved in these short weeks. I feel like this would have taken me years if I didn’t have access to all the resources, accountability, and your expertise! (Carlie created Am I Bi?, a unique program for adults questioning their sexuality and feeling isolated from community).

-Carlie Pottington

I enrolled because I wanted to offer an online coaching course related to perfectionism and I needed support refining the details. The help and encouragement from Annie and the others in the group was heavenly. They helped me refine and narrow down my idea. I truly appreciate Annie’s ability to gently push me beyond my comfort zone. Annie provided unique insight and resources develop my business. I am now in the process of rolling out my online coaching program for Black Christian Women called “Permission To Be You & Thrive.”

-Bianca Hughes

Before participating in CYP, I had ideas but nothing solid and concrete. CYP helped me coalesce my ideas and really help me identify what niche I wanted to start with and what I wanted to offer people. I highly appreciate the way Annie's program helps you find your voice, your desire, and it's about developing that.

-Jose A

When I signed up for Create Your Program, I wasn't sure how to untangle my therapy from my coaching services. I was able to solve that so that it's no longer holding me back. During CYP, I built a new website with active links to a freebie to build my mailing list, and wrote an announcement to colleagues introducing my new business!

-MereAnn Reid

✅ This is for YOU, if you:

• Know you want to create something beyond private practice, but you don’t know what that is.

• Have already created a new offer and you’re hitting obstacles in marketing and delivering it.

• Are willing to try some things that feel uncomfortable or difficult to grow your business (as long as they’re not unethical).

• Are willing to put in work to get your new vision off the ground. (You ever notice how you can FIND time to do what you WANT to do?)

• Want to WORK ON your new offer now, not someday.

• Are committed to doing excellent and effective work that will change lives.

❌ This is NOT for YOU if you:

• Want to bring more clients into your therapy practice. (We’re not working on that here).

• Want to learn about creating the next stage of your business so that you can do it someday...and that’s not now.

• Need this to bring in a quick 6 figures. (Your new business model may become very profitable, but the big bucks take time.)

• Are looking for private coaching (all coaching and Q&A happen in a group).

• Are planning to create a weight-loss program. I’m not the right person to support you in that.

• Have worked with 10 business coaches and found none of them at all helpful.

🌟Pre-Work: Get Set

You’ll do some structured pre-work, with worksheets to help you get ready to set your goals and get the most out of this experience. You’ll turn in a questionnaire at least one day before our first meeting.
As soon as you register, you’ve got access to the curriculum, so you can jump right in.

🔥 Week One: An Overview

An overview of the Rebel Therapist® Process.
Identify Your BIG Why.
Identify your best productivity practices and rituals
Without a BIG Why and productivity strategies, you’re likely to give up when obstacles show up. We’ll shore you up now so that doesn’t happen.

🔥 Weeks Two & Three: Niche

Clarify your niche.
I’ll share examples of Rebellious businesses and how they created their signature programs.
Niching is not a permanent decision. I know this brings up a lot. You’ll get through it!

🔥 Weeks Four, Five & Six: Pilot

Create your pilot offer.
Choose from tons of options and create a simple and valuable program you can launch quickly.
You’ll be leaning into your most powerful leadership style, and creating something that’s uniquely yours.

🔥 Weeks Seven & Eight: Audience Building

Create your audience-building strategy.
I’ll show you how to build, nurture, and sell to your audience.
You’re going to create a strategy that’s creative, authentic, rebellious, and right for YOU….and that still doesn’t mean it will be easy.

🏆 Weeks Nine & Ten: Launching

Call Ten is a Three-Hour Launching Workshop! (Online over zoom)
We’ll focus on making a plan to launch your pilot program.
Celebrate what you’ve accomplished, and create a plan to invite your first participants.

Plus…private events for BIPoC participants, led by Sonya Brewer

Sonya Brewer is a business mentor, somatic psychotherapist and relationship expert. She specializes in creative life, business and relationship design for overachieving trauma survivors and their partners. She loves helping trauma survivors feel more alive, connected and authentic so they can create the lives, businesses, and relationships they truly want. Before becoming a therapist, Sonya spent eight years doing sales, business development and marketing in finance and technology companies in the San Francisco Bay Area. Since then, Sonya has built multiple profitable businesses as a solopreneur in the health and wellness arena, and considers herself a “marketing geek”. For over a decade, Sonya has been using trauma-informed, body-based leadership development tools and strategies to help progressive entrepreneurs, non-profit executives and thought leaders build thriving, purpose-driven businesses and organizations.

Sonya will lead three additional calls for BIPoC participants.

Live Calls From January 15th through March 28th.

Most calls Wednesdays 11 am to 12 pm PT
Annie is on the weekly calls
1 call with a legal expert
1 call with a tech expert

AND…the final week…
”Nausea Week”, when you launch your program with Annie’s support
March 24th, 26th, & 28th at 11 am PT
(Monday, Wednesday & Friday)

Plus…
3 Private BIPoC events led by Sonya Brewer

All calls are recorded.

When I joined Annie's Create Your Program course, I was focused almost solely on content creation and floundering when it came to marketing and sales. CYP helped me get clear on my ideal customer and gain confidence as a marketer and salesperson. Even just creating an audience survey - something that had seemed simultaneously overwhelming and insignificant - became so doable and proved so useful. I feel much clearer now when it comes to marketing my online courses. Annie is so clear and has such a soothing demeanor, and CYP has been so useful to me.

-Caitlin Olsen

When I signed up for CYP, I wanted to create a workshop-based program, but I didn't know where to begin. CYP walked me through a step-by-step process to launch my program. It was so helpful to have guided exercises and individualized coaching as I identified my niche, mapped out a marketing strategy, created a beta program that I can test out, and learned about all the logistics related to technology and legal issues. It was also helpful to be in a group with like-minded people who have similar goals.

-Jeeseon Park-Saltzman

Before joining this program, I had an idea, but Annie helped me refine it into something that really feels like me. The program helped me create Childfree Feminist, an 8 week group coaching program that helps childfree women heal social messaging and develop more self love to create a chosen family. Annie is also such a pleasure to work with. She is empathetic, wise, and truly makes you feel both held and motivated at the same time!

-Emma Kobil

Create Your Program and Annie's approach is different from anything I've experienced before in that instead of learning best practices for an industry in general, you learn best practices for YOURSELF in your business. I used to think I had to create a perfect program and strive for that, and now I am thinking about how MY business can thrive with the time, knowledge and resources I already have.

-Maureen Cotton

Before entering CYP, I had too many ideas and too many doubts about how to launch my own program. Annie's well thought out curriculum helped me prioritize my ideas and develop a business that is marketable, authentic to me and simple!

-Meghann Ellis

Before I did Create Your Program, I'd been sitting on a group program idea for *years*, and never quite feeling or being ready for it, nor knowing what exactly it would entail. As a result of CYP, holy shit, in two weeks I am launching a clear program that moves my soul and touches into a deep sense of purpose. CYP is thorough as heck, methodical, and inspiring -- when we do the scary thing together, it really does become possible.

-Marina Smerling

Prior to participating in CYP, I had a lot of ideas ... but not a lot of understanding about the legal and technical things I'd need to do to implement them. Annie's program helped me to organize my thoughts into a cohesive action plan, learn how to market a group program effectively, AND it hooked me in to legal and tech supports I can use in the future. It would have taken me much longer to do this on my own. Thanks, Annie!!

-Christen Mullane,Ph.D.

Before the program I didn’t know how to take my ideas and inspiration and make them into tangible and exciting changes in my business. I just didn’t know where to start and what specific steps to take! As a result of CYP, my new online program for women is up and running. CYP provided the structure that helped me do the work I needed to do. I learned about so many new tools and platforms that unlocked so many doors. I learned the recipe for taking an idea to fruition that I can use forever.

-Hannah Green

The structure of CYP was so helpful. I felt connected to the group, the content, and the ethos of the process. I can't believe I have a program almost ready. I feel anxiety but I also feel motivated and encouraged to launch my program.

-Silvana Espinoza Lau

(Update: Silvana’s program has been through several rounds.)

As a result of going through CYP with Annie I was able to narrow down what I want to create and offer to provide support queer healers. I was able to work through the fog of confusion and whittle down the numerous ideas to one tangible offering, bring it to life, and launch it while feeling in alignment with myself and my values. Unplug & Recalibrate – an 8 week virtual retreat/group coaching program for Queer Healers was born in this program.

-Christa Harrison

Annie catches your dreams & fears in a jar like fireflies. I learned a lot and created way more than I expected over the course of our weeks together. But more important, when it’s time to let the fireflies go, you’ve had a rare opportunity to envision your dreams and talk out your fears among a caring group of healers. Annie’s process and approach is a bit magical.

-Stephanie Thrower

When I started CYP I thought I “just” needed some help with niching. It turns out that getting clear on my niche changed my entire outlook on what I wanted my group to be. The program I have ready to go now is so much more ME than I had come up with on my own. The wealth of information on marketing was icing on the cake!

-Mary Brutsaert

CYP blew my mind.  I had a group offering idea I wanted to explore and was grateful to find the program support and step-by-step guidance. The depth of information about marketing that Annie offered was equivalent to a grad school course (at a much more affordable price and specific to my needs).  I learned how to write copy that conveys sincerity and to create a marketing plan that's effective without being coercive or manipulative. I can’t say enough about what CYP has done for my well-being.  I would pay ten times the price.

-Prudence Tippins

Before taking CYP, I had a vision. While taking CYP, I had clear action steps, and a place to ask questions and be accountable. After taking CYP, I am on the path with my new, legal, authentic-to-me-and-the- service-I-have-to-offer program! Hooray for all the support this program, and Annie's empathic, deep, and skillful coaching provided to get this Expressive Arts for Badass Widows program on- and off-the ground and running!

-Dr. Linda Shanti McCabe

Before I signed up, I was scared to go outside the world of therapy. Being around an expert who has done it before and having support and encouragement to know it is possible gave me more confidence that it's possible for me too. I now have a plan of action, a website, and a niche I feel comfortable with. Also, I am glad CYP includes specialized calls for BIPOC individuals.

-Jackie Tyson

I would have been so lost without Create Your Program. Annie gave such practical, step-by-step direction on how to get my program up and running from scratch. I am excited to expand my business!

-Rachel Levine

I signed up for Create Your Program because I knew I wanted to provide a group offering outside private practice, but as someone with a lot of interests, I was struggling to choose what I would offer or how to even go about it. Working with Annie and my awesome cohort let me cut through the overwhelm, hone in on what I wanted to teach, and figure out how I wanted to go about it. Beyond that, the encouragement and advice Annie and my other group members provided were invaluable, and I look forward to collaborating with my new professional community!

-Melissa Holman-Kursky