Does marketing your therapy practice feel a bit cumbersome/boring/tedious/painful?
You’ve gotta redefine what “marketing” is because if you’re feeling that way, your marketing isn’t working as well as it should. Also, life’s too short to feel that way about such an important part of your job.
A person who’s looking for a therapist goes on some kind of journey to find one. They might begin that journey by asking a friend, asking a professional, searching online, or attending a talk.
Marketing your practice is facilitating that search (journey) for the people who are a good fit for your therapy practice. When you think of marketing that way, you can relax. You can even have fun with it. Ask yourself how can you facilitate these journeys in thoughtful and interesting ways.
Here are just a few of the ways your next right-fit client might find you:
A Referral From One Of Your Colleagues
You can facilitate that journey by allowing your colleagues to know you and get a sense of what you do. I just had tea with an awesome therapist today (Hi, Shirin!) We didn’t even talk a lot about our clinical work, but I know who to send her way because I know her a little bit better.
You can facilitate this journey by speaking directly to your right-fit clients on your site. You can also create awesome, thoughtful content that you house on your site and share over social media platforms. Create content that’s useful for your potential clients and fun for you. Some therapists enjoy blogging. Others like creating videos. Others like being guests on podcasts, or hosting a podcast.
Create a talk centered around the needs of your next potential clients. Imagine what they are looking for help with, and make that your topic. Ease the journey by giving attendees a clear path to working with you at the end of the talk. That’s not selling. It’s helping.
Make the end of this journey welcoming and seamless.
No matter how your next clients find you, make sure the process of calling you, emailing you or scheduling an appointment online is simple and straightforward.
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