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Annie Schuessler
The Best Niches Beyond Private Practice

This week I shared my thoughts on niching beyond private practice and at the end I gave you a small list of niches I think we need more of you to create programs and services around.

The Best Niches Beyond Private Practice

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Grow Your Email List With Anya Manes

Grow Your Email List With Anya Manes

Having a list of subscribers who are into what you're doing is a HUGE game changer in your business.

If you're selling a course or membership or workshop series or really ANY kind of scaled offer, you want an email list.

I know my own email list needed to hit 600 people before I was making a significant income in my business. I still have a relatively small list, of just over 2000 people as I'm recording this. I say that to say that you don't need a HUGE list to make a good living, but you do need a list of people who want your stuff.

If you're working on getting your first 1000 subscribers or your next thousand, you're going to want to hear this.

My guest is Anya mahNess, an educator and coach who helps parents have open communication with their kids so they can talk about sex and relationships.

She's grown an email list of 8000 people.

If you google how to grow an email list, you might find some helpful resources, but you'll also find some icky tactics there that don't really resonate.

An email list that was grown with those kinds of tactics is NOT the kind of email list you want. You want an email list you grew by offering value.

That's exactly what Anya Manes has done.

Creating An Edgy Business With Karen Wolfe

Creating An Edgy Business With Karen Wolfe

How would you do things differently the second time around?

I've talked a lot about the stages of a rebel business, meaning a business beyond the treatment room. In episodes 118 and 119 in February, I walked us through the things you might go through as a business owner during those stages.

This week I'm talking to a business owner who's already got one thriving business, and one business that's just starting out.

I wanted to delve into what she's experiencing differently and what she's doing differently with the benefit of knowing so much more the second time around.

I'm talking to Karen Wolfe, a therapist who specializes in working with parents and children, and with a newer focus that we're going to delve into right.....NOW.

It's called embodiment and sexual polarity.

Legal Matters With Elizabeth Potts Weinstein

Legal Matters With Elizabeth Potts Weinstein

As an entrepreneur creating a business beyond the treatment room, you're gonna have legal questions. I certainly can't answer them. I'm bringing you a podcast episode with someone who can: my own lawyer, Elizabeth Potts Weinstein.

Before we dived into her thoughts on your legal needs, I asked her about how she runs her own business: the systems she uses, the way she structures her time, and how she works with her team.

Then she shared some helpful and nuanced thoughts on what you need to take care of on the legal side.

Navigating Business As A New Mom With Narissa Harris

Navigating Business As A New Mom With Narissa Harris

I don't talk a lot about being a mom and an entrepreneur, and I've resisted identifying myself as a "mamapreneur." I've always worked with tons of business owners who are NOT parents, and I didn't want to pigeon hole myself in that particular way or to alienate folks who are not parents.

...But we are going there today in a big way. I'm talking to Narissa Harris, a therapist, writer, podcaster and cultural consultant. She and her husband Art cofounded Culture First, where they provide consultation and training around cultural awareness and sensitivity. Narissa and Art are the parents of a 1 year old. In this episode, we dive in and get real about what's working for her in building their company while also raising a tiny human together.

Executive Coaching With Dr. Alyssa Adams

Executive Coaching With Dr. Alyssa Adams

You may have heard about these executive coaches who make hundreds or thousands of dollars an hour. I've been in rooms where therapists are kind of pissed off about how much money they're making.

They say: "Why are these executive coaches bringing in money hand over fist? It's not fair. Some of them don't even have the training I have!"

Could some small part of that reaction be envy? Just a little? And maybe a little bit of binary thinking?

This work over here is altruistic. That work over there is not. Hmmm.

Side note...I know for sure people have those thoughts about business coaches like me, because I've been in those rooms too. But that's for a different day.

I have been really curious about executive coaching. Here's what we tackle in this episode:

What's it like to be an executive coach?

Would you like it?

Could you do it?

How would you get started?

How would you get clients?

Our guest is helping us answer all of that.

Dr. Alyssa Adams is A psychologist, intuitive business coach, and executive coach.

Color Outside With Nailah Blades Wylie

Color Outside With Nailah Blades Wylie

This week, I'm talking to Nailah Blades Wylie, founder of Color Outside. She's a professional coach, consultant, retreat leader, and communications strategist. She runs retreats and in-person events for women of color. That's the part of her work we're focusing on today, so that you can get a master class in what makes an in-person retreat successful.

High Functioning Anxiety In Your Business With Nancy Jane Smith

High Functioning Anxiety In Your Business With Nancy Jane Smith

I deal with a lot of anxiety. Sometimes people don't know that because I usually appear calm. And I tend to get a lot done. I cope with my anxiety BY getting things done.

But my anxiety isn't only helpful. It's also kind of nasty.

I have an inner critic that speaks up when I'm anxious, and I don't like that. It hurts. Still, me and anxiety are such old friends, and we've gotten so much done together. My productivity is fueled by my anxiety.

How am I gonna give that up? Who would I be without anxiety? would I get anything done?

The work of Nancy Jane Smith has really helped me step out of this binary way of thinking about my anxiety and my productivity.

When I recorded this interview, I had just finished her book The Happier Approach. It's been a couple months now, I'm still using her concepts regularly, and they're helping. In fact the pandemic classification and shelter in place happened after we recorded this. So anxiety much? Yes! I'm glad to have read this book.

I appreciate how she shares her OWN journey with anxiety in this interview.

You'll also hear a lot about how she developed her unique message about high functioning anxiety and is building her company around that unique message.

Small And Sustainable With Megan deBoer

Small And Sustainable With Megan deBoer

How do you find your ideal business model? A business model is simply the different ways you make money. When you go beyond the therapy room, you've got SO many options. How do you decide the optimal combination of offerings for you?

Small group? Large group? Evergreen course? Workshop?

That's the question I wanted to delve into with my guest this week. Her answer is unique to her own superpowers and the needs of her clients, but listening to her process will help you think through your own answer.

Introducing Megan deBour, a financial wellness coach. Listen as we explore how she developed her current offerings, her take on growth, and what she had to work through in order to grow her own income.

Stages Of A Rebel Business, Part 2

Stages Of A Rebel Business, Part 2

This is part 2, a continuation from the last episode. We're talking about the stages a Rebel Business goes through. Here are the stages as I think about them:

Create stage: this is where you create your business beyond the therapy room.

Grow stage: this is where your business starts making a real income.

Expand stage. this is where you really hit your stride.

Limitless Growth stage: this is where you grow your empire to 7 figures and beyond.

For each stage, I'll talk about the biggest internal change that can happen, what we most need to do and put in place during this stage, and what can go wrong. I'll also tell you what programs I've got to help you through the different stages.

Stages Of A Rebel Business

Stages Of A Rebel Business

One of my Rebel Therapist Masterminders mentioned recently that they like it that these episodes feature people at different stages of business. That got me to thinking. I've never really done an episode on the different stages and what gets folks from one stage to another. I realized I would have found an episode about that really helpful when I was going through the earlier stages, so I'm making it for you.

I'm gonna talk about what I know I needed and what I see my clients and colleagues needing in each of these stages. I'll give examples and refer you to Rebel Therapist episodes you might want to listen to about people going through each of these stages.

Ask Your People With Ayelet Marinovich

Ask Your People With Ayelet Marinovich

Meet Ayelet Marinovich, an author, pediatric speech-language pathologist, parent educator, and podcaster.

Ayelet built the Learn With Less Empire, helping parents learn to maximize the time and energy they have with their tiny humans, so they can do the big job of raising them.

As you listen to Ayelet's journey to creating learn with less as it is today, there's a theme I want you to listen for:

Ask Your People.

One of the rebel therapists in my program asked me recently what sets apart people who's programs succeed, and this is one of those things: have a regular practice of asking your people.

Have a habit of asking your people from the very beginning and then along the way.

I think this episode can serve as a master class in that practice.

Ayelet asked her people at every step of building her company. The first person she listened to was herself. As a new parent, she asked herself what she was needing, and then she asked other parents and caregivers what they were needing. She responded to those things.

From there, she continued to ask what they were finding most helpful about what she was providing, and what else they needed. She iterated her program several times and published 2 best-selling books, all in response to what she learned in these conversations.

As you're listening to this episode, I hope you'll be getting yourself ready to take action on ASKING YOUR PEOPLE. If you haven't created the first iteration of your signature program, I hope you'll look for opportunities to start conversations to find out what your people are struggling with.

If you've already offered one iteration or more of your program, I hope you'll ask your people what they found most helpful and what else they need.

Asking is a practice we've got to do over and over, because we can't take one person's answer and run with it. Your people won't all agree.

We've got to ask and listen over and over again so that we can notice the patterns and tendencies.

Membership Communities With Kim Restivo Lange

Membership Communities With Kim Restivo Lange

This week I’m talking to Kim Restivo Lange, a therapist and entrepreneur in Wilmington, North Carolina. Listen as we talk about how and why she created the Growing Up Confident Collective, a membership for parents who want to help their kids with social and emotional learning. Kim tuned out the most common advice and conventions about what she SHOULD be doing in her business in order to create the vision for her collective. In this conversation we get into how she made the rebellious decision to start her community before some people would have said she had a big enough audience.

Your First Scaled Offer With Lindsay Bryan-Podvin

Your First Scaled Offer With Lindsay Bryan-Podvin

This week I’m talking to Lindsay Bryan-Podvin, a financial therapist and entrepreneur. Lindsay describes herself as being at the very beginning of her journey of scaling her services beyond 1:1 or 1:2. We dive into how she's creating a group workshop and a 6-month course to help couples with personal finance. You'll hear how she is using all of her experiences in the therapy room to create thoughtful programs that encourage deep transformation.