Listen above or on your favorite podcast platform.
Show Notes:
How do you find your ideal business model? A business model is simply the different ways you make money. When you go beyond the therapy room, you've got SO many options. How do you decide the optimal combination of offerings for you?
Small group? Large group? Evergreen course? Workshop?
That's the question I wanted to delve into with my guest this week. Her answer is unique to her own superpowers and the needs of her clients, but listening to her process will help you think through your own answer.
Introducing Megan deBoer, a financial wellness coach. Listen as we explore how she developed her current offerings, her take on growth, and what she had to work through in order to grow her own income.
Here's some of what we talked about:
Working through her own struggles with financial anxiety and under-earning
Helping solopreneurs who struggle with their earning capacity
Creating a hybrid between a self-led and group cohort program
How she encourages participants to do their homework throughout the program
Why she keeps her groups small
The inquiry she uses to decide on her prices and size of her offers
How she tested and added another program this year
Creating the modules for her new program while delivering it
Bring in a flow of clients mostly through word of mouth
Creating her marketing plan to match the needs of her clients and programs
How she uses email marketing to connect with her audience
Why meditation as her magical productivity hack
