Listen to how my guest is zigging when others are zagging. This is a business owner who is growing a unique and profitable business by doing things her way, thoughtfully. She speaks to a particular audience and has no desire to appeal to everyone. She's building her thought leadership, and she's not doing it on social media.
I want you to listen to how she does her marketing and then think about how you could borrow some of her ideas and make them your own.
Podge Thomas is a business coach and management specialist. She works with women business owners to help hire and grow strong teams in order to find financial, systemic and structural sustainability.