Listen above or on your favorite podcast platform.
Show Notes:
Thinking about making the flip to coaching? You might be excited about the liberation that comes with expanding beyond private:
Working from anywhere.
Working with folks from everywhere.
Breaking free of the limits of your therapy license (if you've got one).
Getting to create and serve in new ways.
If you're going to make that transition, should you do it quickly? Or slowly?
When I was making a transition from private practice to this business, I did it pretty slowly. It wasn't until about 2015 that I fully put myself into what's now Rebel Therapist. In internet years 6 years is a long time.
My guest this week, Dr. Lynyetta Willis, made the flip all at once. She had a thriving private practice, and for reasons you'll hear in this conversation, she decided to flip completely into coaching all at once.
You're going to be taking notes not just on how she's built her coaching business, but also on how she sets up her time and creates harmony between her business and the rest of her life.
Here's a little more about her:
Dr. Lynyetta G. Willis, psychologist and family empowerment coach, helps frustrated families break unhelpful patterns and cross-generational cycles so they can move from stable misery into peaceful harmony. She helps her clients and audiences learn to strengthen their parenting, partnership, and personal growth practices so they can feel harmony in their hearts and homes...and she is sometimes available for one on one business coaching.
Here's some of what we talked about:
Shutting down a thriving therapy practice and starting a coaching practice
Being completely mobile with her business
Her answer to whether it's better to transition slowly into coaching or make a flip all at once (it depends)
When your business gets out of harmony with your life
Taking flex weeks and other ways of getting into harmony
Creating a signature offer out of what she found herself doing over and over again
Her business model, including both group work and 1:1 coaching packages
How she approaches growing her audience and bringing in clients
What we both learned from our experiments with Facebook Ads
Her morning and evening rituals
Consolidating tasks into theme days
Her family of 4 plus their cat taking a trip in an RV!
Here are some takeaways that particularly stand out to me:
Takeaway #1:
Consider building down time into the rhythm of your business. Rather than waiting to burn out, look at how you can build time off into the structure of how you do things. Dr. Lynyetta takes a flex week at the end of every month.
Takeaway #2:
Do your rituals when they work for you. Don't worry about what self care is supposed to look like. Dr. Lynyetta is not a morning person, so lots of her rituals happen in the evenings. Pay attention to your body's natural preferences when you're setting up your life.
Takeaway #3:
Theme days are amazing. Dr. Lynyetta does her consult calls on Mondays. She's got a particular shape to each day of the week and that helps her focus and bring the needed parts of herself to each day. If you haven't tried theme days, I highly recommend giving them a try, especially if you're stretching into a new project.
Those are 3 of my takeaways.
What stood out to you? Send me an email at info@coachingwithannie.com. even better, include a voice memo so I can share your voice on the pod.
Tell me what stood out to you from this conversation and what it's helping you rethink in your own business.
