Show Notes:
Mercedes Samudio didn’t know that writing a book would be such a profound process. She had already carved out a space helping parents and families, and the writing process helped her clarify it even further. In our conversation she delved into entrepreneurial journey and got real about the emotional and financial ups and downs of being a private practice entrepreneur.
Topics Discussed In This Episode:
How she decided to write the book Shame Proof Parenting
Working with a book coach
Opening up and being vulnerable as an author
Finding her message and mission
How she transitioned into parent coaching
Why she stopped offering packages and went to a session by session model
How her website content and book draw in the right clients
Her fees (actual numbers as usual!)
Working from home over video and phone
Experiencing feelings of self-doubt when she doesn’t meet her own expectations
Dealing with the financial ups and downs of private practice
Learning to reach out rather than hiding or isolating
Integrating her identities of business owner and person
Advice about finding venues and pitching for speaking engagements
