Show Notes:
Running groups is an attractive option for a therapist. Clinically, we love the possibilities a group provides. As entrepreneurs, we love the idea of serving more than one person at a time. But it can be challenging to fill groups. Cynthia has managed to keep several groups full for the past 7 years, and I got the behind the scenes story of how she does it. We also talked about her journey starting out in private practice as a single mom and her next possible steps to expand her practice. You’ll love Cynthia’s openness and honesty about her entrepreneurial journey.
Topics Discussed In This Episode:
How her niche became harm reduction sort of by mistake
All the marketing tools she used to build multiple groups
Her hardcore networking strategy
Why she’s becoming a sex therapist as well
Using listservs successfully and thoughtfully
Moving into mentoring the next generation of harm reduction therapists
Fees for her groups and sessions (real numbers as usual!)
Pros and cons of possibly expanding to a group practice
How she made it work as a single mom starting a private practice
How to create content while leveraging your superpowers
How she makes short and long term plans using lists
More From Cynthia:
Twitter: @cynthiahoffman1
More From Annie:
Why You’re Handling Your Vacation All Wrong & 8 Ways To Do It Better