Listen above or on your favorite podcast platform.
Show Notes:
How do you do feminism in your business?
How do you run a thriving, profitable business while living your feminist anti-oppression values?
That's the question we're tackling today.
I'll give one small example of how feminism has played out in my business: the progression of images of myself I have put out over the last 10 years.
I've had my photos done 4 times, 5 if you include the time my wife took a bunch of photos of me because I just really needed some new photos.
For the first couple of photo shoots, I was focused on getting "good" photos taken.
That meant kind of trying to look "pretty" and also relatable.
without realizing it, I was asking my photographer to package me the way I'd seen other successful coaches being packaged: feminine, smiling, and in pink.
The last time I got my photos taken, I asked my photographer, Sarah Deragon to co-create something more interesting and less expected. I asked her to help me bring out some more masculine energy, to NOT focus on making me look "pretty" and to play with the images in a more powerful way.
We got out boxing gloves. We had me in a flight suit, then in blazers, in fedoras, with no attempt to make me look younger than I look.
Images are just one place where my feminist values come up, and it's where we start with my guest Kelly Diels, a writer and feminist marketing consultant who works with culture makers.
YOU are a culture maker, and I'm so excited to share this conversation with you.
Here's some of what we talked about:
Why "The Female Empowerment Lifestyle Brand" upholds oppression
Using photos of herself that support intersectional feminist values and move a new narrative forward
Leading (and loving) her "We Are Culture Makers" Community of entrepreneurs
Teaching Feminist Copywriting
Tripling her income while using non-exploitive and feminist marketing methods
The exhaustion she experienced when she used traditional marketing tactics
The problem with leveraging pain and suffering in your copywriting
The platforms she uses for her business (see resources)
Mistakes she made that you can skip
How she manages her time and why she gets up super early
Following the natural rhythms of your body, your family and the world
Her excitement about her upcoming book!
