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Annie Schuessler
The Best Niches Beyond Private Practice

This week I shared my thoughts on niching beyond private practice and at the end I gave you a small list of niches I think we need more of you to create programs and services around.

The Best Niches Beyond Private Practice

publicity

Vulnerability and Courage with Patricia Young

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Show Notes:

Think you’re supposed to have it all together as a business person and therapist? Believe you’re supposed to project a polished image to the world in all of your marketing? Patricia Young reminds us that vulnerability and showing up real, are better ways to go. Our clients don’t want us to be perfect. They want us to be human. Listen as Patricia talks about the challenges and joys of putting herself out there, taking risks, and sharing her real journey.

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Topics Discussed In This Episode:

  • Working with perfectionist women who try to hold everything together.

  • Self-disclosure and vulnerability in marketing

  • Finding yourself in the messy middle of growth

  • Modeling comfort with imperfection

  • Starting a Youtube channel

  • Doing facebook live

  • Fees (real numbers as usual)

  • Making a produced introduction video

  • Getting used to the highs and lows in business   

  • Advice on how to do a welcome video

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Resources Discussed:

Ernesto Segismundo

More From Patricia:

patriciayounglcsw.com

YouTube

Facebook

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Knowing When To Pivot with Georgia Hill

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Show Notes:

Got a plan for your business? Sometimes things change and your plan has to change quickly. Georgia was set to start her therapy practice in her new city, LA, but getting licensed was taking longer than she had expected. She made a fast pivot and opened a practice as a sexuality and relationship coach instead. Listen as Georgia describes all the brave steps she took, from getting publicity to networking at multi-industry events.

Topics Discussed In This Episode:

  • Mistakes she made and what she’d do differently

  • Diversifying her practice

  • Working as a coach rather than a therapist

  • Her niche helping folks around kink, poly, open relationships

  • Networking at multi-industry events

  • What she did to get known in LA before she moved there

  • Deciding how much of her personal story to share on her website

  • Being interviewed on a talk show

  • Why she created 12 week programs in her coaching practice

  • Keeping her overhead low

  • Her advice for a therapist who has relocated

Resources Discussed:

Help A Reporter Out

More From Georgia:

Coachingwithgeorgia.com

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Publicity And Mission with Dr. Joy Harden-Bradford

Publicity And Mission with Dr. Joy Harden-Bradford

Dr. Joy Harden-Bradford, host of the podcast Therapy For Black Girls, shares her entrepreneurial journey with us in the clubhouse. She serves Black women, including those who are recovering from breakups or going through the stress of grad school. We talk about how she aligns her business with her mission, the fears she faced as she put herself out there with her podcast, and how she gets publicity for her awesome work. I hope you enjoy this conversation as much as I did.