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Show Notes:
Are you a therapist thinking about making the switch to coaching?
Maybe you want to be known for something you care deeply about and get to help people all over the world with that thing. Switching to coaching can be part of making that possible.
How do you start?
What does that transition look and feel like?
If you make that switch, what will people think?
Don't people think coaches are flakey? Will they think that about you?
This week I'm talking to someone who did all that and built a profitable and joyful business over the past five years.
My guest is Megan Hale, Profit First®️ Business Strategist, Former Psychotherapist, and Money Mentor for equity driven entrepreneurs.
Here's some of what we talked about:
Realizing she wanted to switch from a therapy practice to a coaching practice
Dealing with people who didn't understand her decision to leave therapy behind
Getting started with her first coaching offer
The questions she asked herself to get clear on her vision of success.
Choosing money as her niche
Her programs for helping entrepreneurs with their money, including The Money Map
How she runs her community calls
Now I'll loop back to some takeaways that particularly stand out to me.
Takeaway 1:
You've got to get clear on the vision for your business and perhaps do some deep inner work:
Megan knew she didn't want to open a new therapy practice every 3 years. She had woken up her entrepreneurial spirit and discovered that coaching was a way she could create a business she could take with her anywhere.
Knowing her vision allowed her to make the right choice for her even though other people didn't really see it. She was able to get through the self-doubt by doing some deep work.
Takeaway 2:
Find your definition of success:
For Megan, it was important to stop chasing 6 figures. That was the definition of success she kept hearing about. Then she asked herself what her dreams were and what they would really cost, and she came up with her own number.
Takeaway 3:
Find the most easeful path to get there. Megan couldn't run her business in a complicated way because she was raising 2 little ones and had to work only 10 hours a week. Even if you don't have that constraint, look at what your most important goal is and the most efficient and easeful way to get there. Force yourself to simplify your business. Adding more offers or more marketing tactics doesn't mean your business is stronger. It might just mean it's more complicated.
Resources Discussed:
Profit First By Mike Michalowicz
