What Should You Write About?

So you want to write a blog for your therapy practice. Great idea.

If you’re on the fence about it, here’s my article about deciding whether blogging is right for you.

Blogging regularly can improve your SEO and help potential clients get to know you. It’s a great, authentic tool for building your practice.

The problem is, you’re having trouble getting started or staying with it. I feel you. Even if you’re totally inspired by your work, there are weeks when you feel like writing, and there are weeks when you don’t. You find yourself avoiding or dreading the task of writing. You’re not alone. Many therapists start blogging and then peter out, and others intend to blog, but never start.

Over the next few weeks, I’ll talk about some of the issues and obstacles that come up for therapist bloggers, and some ways to get through them.

One issue that comes up for almost every therapist blogger at some point is the feeling that you’ve got nothing to write about. This is probably not true. You’ve likely got a lot to write about, but you’re not aware of what it is in some moments. Almost every time I talk to a therapist I’m working with, I blurt out: “that’s an article you have to write.” I often offer up a title for this article I want them to write. You can learn to start doing that for yourself too.

You need to maintain a list of topic ideas. Keep this on your phone or in a place where you can add to it at any time.

Here are some questions to get those ideas flowing. In the answers, you’ll find some potential topics for your blog.

What are the problems your clients came in wanting to talk about today?
How do you think about each issue your clients are working on? (For example, what are some of the ways you think about depression, break ups, or racism)?
What trainings have you been engaged in recently? What are your thoughts about what you’re learning? What new tools will you use most with your clients?
What clinical issues have you been talking to colleagues about recently?
What are you reading right now?
What drives you crazy that you see other therapists doing?
What do you believe about how therapy works?
In your particular practice, what kinds of outcomes are most important to your clients?
When potential clients call you, what do they say they want to work on? What else do you believe they really need to work on?
What’s happening with your own personal growth right now?
Who are some of the most influential people, past or present, in your corner of the therapy world? What do you find most useful about their work?

So now you’ve thought up some topic ideas. In the next blog, I’ll talk about how to find your tone, or voice, as a blogger.

If you’re ready to build a bold and innovative therapy practice, apply for a free 20-minute phone consultation now.