Writing A Blog For Your Therapy Practice, Part 2 (Finding Your Voice)

Find Your Tone Of Voice As A Therapist Blogger

What’s the right voice or tone to write your therapy blog in?

As you write your blog week after week, you’ll find your unique voice. There really isn’t one right tone for a therapy blog. Some bloggers use a casual and conversational voice, and some are more formal. Some bloggers write about their own personal struggles and feelings, while others stay away from that realm. Some bloggers refer to research, while others stick to anecdotes. The only rule is that you can’t please everyone, and the more you try to, the worse your blog will be. 

Think of some non-fiction writers you enjoy reading, especially in your field.

To figure out what voice you’d like to write with, think about what blogs and writers you like best. You aren’t going to copy their style, but you might notice an overall tone that appeals to you. Are you a big fan of Anne Lammot's essays? Brene Brown? Irvin Yalom? or maybe bell hooks? Notice what you most enjoy about your favorite writers. 

 Think about what kind of therapist you are, and go with that. 

 Your writing voice will be similar in some ways to your voice as a therapist. If you never use self-disclosure in the therapy room, you probably shouldn’t use it in your blogging either. If you tend to use humor in sessions, let that come out in your writing. If you have a calming presence with clients, you can write with a more soothing style. 

Always write TO someone. 

When you write to a particular person, your writing will be more engaging and less vague. As you write each blog article, imagine you’re writing an email or letter to a particular person. Pretend they have asked you a question, and you're writing this article as a response. For example, when you’re writing about depression, imagine you’re writing directly to a person struggling with depression and looking for a therapist. You might even start your first draft by writing, “Dear…” and then you can edit that beginning out later. 

Don’t stop writing. 

The more you write, the more you will discover YOUR voice.

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