Your private practice website exists to help clients to find a way to connect with you as a therapist. That’s why you should share who you are on your private practice website. I specialize in helping therapists identify and express their “superpowers” so that their ideal clients can find them. Your superpower is that thing or set of things that sets you apart from other therapists. It includes your personality, your point of view, and the skills that come easily to you. On a great practice website, that superpower will come through on every page. I recently offered an article and then a webinar on how to improve your homepage. Your homepage is the most often visited page on your site, and therefore the most important.
The second most visited page on your site is usually your ‘about me’ page. The purpose of ‘about me’ is to help your potential client get to know you as a therapist, and it’s the place to share more about you. It is great to share your most important training and experience, but first give them a sense of what you’re like.
What should you have on your ‘about me’ page?
Here are some questions to help you come up with the copy for your ‘about me’ page. Don’t use any jargon.
- Why do you do this work?
- How do you think your clients would describe you?
- What do you believe about how people get better in therapy with you?
- What bugs you in the field of therapy when you see it?
- How would you describe your personality?
- What are the outcomes in therapy you most value?
Use those questions as a place to start from, and ask people who know you well for more ideas about who you are as a person and a therapist.
Sharing who you are does not necessarily include sharing details about your personal life. Once you’ve shared personal information on your website, you’ve potentially shared it with all of your past, present and future clients. That means it's important for you to feel totally comfortable with what information you choose to share, and that you're ready to discuss any of that information with your clients.
Is it time to get some support in building your private practice? Apply for a free consultation with me.