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Show Notes:

Have you ever found yourself asking the question:

➡ How can I step out of the day-to-day of my business as it is now, and move towards a position focused on thought leadership and creativity?

➡ Or, wondered how to become the CEO of your business? ****🤔

This episode is a deep dive with an entrepreneur who is doing exactly that.

Meet Rae McDaniel: A non-binary gender and sex therapist-turned-coach who works with transgender/non-binary/questioning folks feeling lost while transitioning their gender identity. They are the creator of GenderFck: The Club, a one-of-a-kind, research-based online group coaching community of transgender/non-binary/questioning folks who are on a mission to transition with less suffering and more ease. Rae is the founder of Practical Audacity, a gender and sex therapy practice in Chicago. They also provide training for medical and mental health professionals wishing to uplevel their knowledge in trans-affirming care. Rae holds a Master's of Education in community counseling.

You’ll hear how Rae actually spends their time, makes decisions and avoids getting in their own way.

Here's some of what we talked about:

How they’ve leaned on their team and moved out of most of the day-to-day running of their group practice
Keeping themselves focused and creative in writing their upcoming book
Creating GenderFck: The Club, a research-based group coaching program & virtual community designed to support folks through gender questioning & transition
Working as a coach rather than a therapist within GenderFck: The Club
Rae’s long-term vision for their business

Here are some takeaways that particularly stand out to me about stepping into a CEO role:

Takeaway #1: ⏳

Rae is conscious about how they spend their time. They invested in their team early on so that they could step out of much of the day-to-day running of their group practice. This allows them to focus on thought leadership, including speaking, writing a book, and creating GenderFck: The Club.

Takeaway #2: 📖

Rae is writing a book, and they’ve been finding a rhythm that works well for them . This includes writing for at least 90 minutes every day, getting help and accountability from a developmental editor, following deadlines, and using an outline.

Takeaway #3: 🌎

GenderFuck the club is an important part of the way Rae makes an impact. Rae does this work as a coach instead of under their therapy license, and they feel very clear about why this is an ethical decision. With this program, Rae is able to serve folks all over the world who need this community.