Imagine setting up your business in a way that gives you a joyful amount of free time as well as a good income.
A profitable and fulfilling business takes planning. You need a clear strategy, based on your unique gifts. You want to serve more of the people you love working with, and you definitely want to make a lot more money.
Welcome to The Superpower Method For Therapists® Intensive Program.
This is what you're struggling with now:
You feel overwhelmed about growing your business and sometimes you're not sure where to start.
You're not making enough money, or you're making barely enough.
You've been trying to grow your practice without a clear strategy.
You fear that there aren't enough clients out there who can pay what you'd like to be making.
You're worried that eventually you'll burn out, and that would break your heart because this is what you're supposed to do.
Update: April has expanded her work beyond a traditional therapy practice and now runs an anti-racism coaching program.
Update: Jan's practice continues have an overflow of referrals. She is working on her next goals, including developing a group program.
In The Superpower Method For Therapists® Program, I'll walk you and a group of highly motivated, warm-hearted therapists through a step-by-step process to transform your businesses.
The 3-Day Intensive happens on Wednesday, October 23rd through Friday, October 25th from 10am to 3pm PT/1pm to 6pm ET.
The investment is 400 when you register and then 300 per month for 6 months. That’s a total of 1900.
"I had no idea what I was doing at the beginning. The program helped me quickly hone what my niche is. I'm 6 months into private practice and my practice is more than 70% full."
-Albert Pignataro, MFT
"Before I signed up for the program, I was confused about how I wanted to position myself, market myself, and figure out my message. The biggest change is that I’m clear about who I want to be talking to and why and what my main focus is."
-Annie Bjork, MFT
"I realized I needed to start doing things differently and have a different mindset about my business." Bianca talks about raising her fee by 50% and reaching out to her right-fit clients using her Superpowers.
-Bianca Hughes, MA, LAPC
"After the program, I was able to fill a daytime (therapy) group...which I never thought I'd be able to do. By narrowing down and focusing on the most important things, I was able to make some big steps."
-Tom Bruett, MFTI tombruetttherapy.com
“Before I signed up for the program, I was making it up as I went along. I decided I needed to set up a good foundation for myself.” Ellie talks about overhauling her message, developing an entrepreneurial mindset, and receiving more calls than ever before.
-Ellie Vargas, LCSW ellievargastherapy.com
Update: Ivy embraced the niche of Highly Sensitive People, overhauled her website, and hired several clinicians to work with an overflow of clients. She provides group services both online and in person to HSP’s.
This program will help you:
Identify your right-fit clients in specific ways that help you reach out to them successfully.
Connect the dots between what you're great at and what your right-fit clients need.
Write new copy (words) for your website so that your site attracts your potential right-fit clients and converts them into actual clients.
Create a marketing plan completely tailored to who you are.
Grow a referral network full of the people who will refer your right-fit clients to you over and over again.
Create a business model that brings you monthly profit rather than just paying the bills.
Identify the one big goal you need to put first in your business and then create a plan to accomplish it.
Figure out what you should really be charging.
Set up your financial systems so that you feel empowered about the money in your business.
Create a plan to improve your SEO.
As the ideal participant you are:
Passionate about providing excellent services to your clients.
Committed to making your private practice a significant source of income.
Insistent that your marketing and messaging must be authentic and ethical.
Ready to set aside 3 days to fully focus on your business.
Open to giving and receiving feedback from your coach and a group of like-minded therapists.
Here's how we'll do this:
Three full days of live video calls with me (Annie) and a group of warm-hearted therapists combined with implementation time and breaks. (5 hours a day)
Instruction on the core steps of The Superpower Method For Therapists®.
Time to delve in and start the work.
Community access after the intensive through an exclusive online group.
Live bonus group calls with our Superpower Coaches (2 calls total).
An opportunity to be matched with an accountability buddy (optional).
Lifetime access to the entire Superpower curriculum including future upgrades (videos and worksheets galore).
What you'll need:
A computer to use for the video calls and to access the lessons and homework.
Time and energy to work through the program.
Why do we start with an intensive?
For years, I structured this program with every other week calls over a three month period. Many people did great with this model, but it was too common for folks to procrastinate and get behind on the homework. Perhaps you’ve been there before. You’re so excited about a program, and you start out motivated and engaged. Then life happens and you start to get behind. Then you feel disappointed in yourself and stressed out.
Last year I tested out the 3-day intensive model. We went through the program as a group over three days. Bingo! Participants couldn’t procrastinate on getting started because we started the work together during the 3 days. Every person left with important work completed and a plan in place. Of course, there is LOTS more work to do on your business after the intensive is over. That’s why you’ll have Q&A calls with our Superpower coaches. Keep reading and you'll learn about our ongoing support that continues long after the intensive is over.
Update: Aimee has developed a workshop for women in mid-life called “Wild Wisdom.”
Before our 3-day intensive:
You’ll work through some exercises to help you identify the strengths and weaknesses of your business as it is now, and to set some tentative goals. If you haven’t started your business yet, you’ll use this as a goal-setting tool only.
Here's what we'll cover during our 3 days together:
Day 1: Uncover Your Superpowers
Your Superpowers are those qualities that set you apart from other people. When you build your business around your Superpowers, you move from your strengths and embrace who you are. You set up everything in your business in a way that leans on those strengths. When you don't build your business around your Superpowers, you're always trying hard and feeling ineffective...and eventually you burn out.
I'll take you through a step-by-step process to overhaul your About Page and we'll identify ways you can start leveraging your Superpowers right away.
Day 2: Your Right-Fit Clients
You'll identify the clients you work best with, the ones who need your Superpowers. You'll learn to attract your right-fit clients authentically, using the words and images they respond to. This is deep work. Don't expect a typical "ideal client exercise."
I'll walk you through a process to overhaul your home page and specialty pages. We'll identify ways you can attract and serve your right-fit clients better, starting now.
Day 3: Integration
On the third day, we'll work on money and marketing. You'll do an exercise to figure out what you should be charging.
You'll choose one big goal to focus on moving toward. Narrowing your focus to one big goal will allow you to accomplish more, not less. You won't get overwhelmed or lost in the weeds. You'll easily discern what opportunities to take advantage of and which ones to let go. You'll learn about a number of marketing tools and create a custom plan that accomplishes your big goal, fits your Superpowers, and attracts your right-fit clients.
At the end of the 3-day intensive, you’ll receive ALL of the Superpower curriculum, including bonus lessons by guest teachers.
Bonus Lesson: Set Up Solid Financial Systems
With guest teacher Andi Smiles, bookkeeper and small business consultant
Andi wants you to develop a transparent and loving relationship with your finances. Proper bookkeeping does more than just relieve stress at tax-time. It also serves as a powerful ally in growth and expansion. Her lesson will help you set up your bookkeeping system. You'll learn foundational concepts like how to claim business expenses and pay yourself as a business owner. You’ll also have access to a recording of Andi on a 90-minute Q&A call with therapists in private practice so that you can hear her answers to common questions.
Bonus Lesson: SEO Crash Course
with guest teacher Cathy Hanville, private practice consultant
Cathy will walk you through the basics of search engine optimization techniques to help you improve your website performance. She wants to make it easier for your right-fit clients to find you online. You'll learn about keywords, blogging, how google ranks sites, and you'll get started on your SEO! You’ll also have access to a recording of Cathy on a 90-minute Q&A call with therapists in private practice so that you can hear her answers to common questions.
Then you’ll have two Q&A calls with with our Superpower coaches.
During these calls, you’ll be talking about what comes up as you implement the plan you created during the intensive. You’ll hear from your Superpower coaches about how they have implemented the curriculum in their own unique ways to build successful practices.
After the last Q&A, you get a year of ongoing support.
You'll be invited to become a member FOR FREE of our Superpower Method For Therapists® Alumni Community for one year.
You'll join therapists who have been through The Superpower Method For Therapists®. You'll be invited to ten group calls facilitated by me and guest teachers just about every month, and you’ll have daily access to support through an exclusive online group. We offer all this ongoing support because building your business is not a one and done process.
Here are just a few of the group calls you can expect in the FREE Superpower Alumni Community:
(during the year following your Intensive)
Clarify your niche and your message: You did amazing work on your niche and messaging during the intensive. Let’s examine what’s working and consider any pivots that will make it even more powerful.
Stay motivated as a business owner: You've got a plan. Now how do you stay motivated and do the work? Let's review your motivation style and talk about what's actually working for you.
Goal-setting call in December: I’ll lead you through a process to look at what worked in the past year, what you’ve accomplished, and what you didn’t. We’ll then spend some time dreaming into the upcoming year, choosing your next goals, and planning out the action steps to get there.
Improve Your Website Copy: Your website copy does a lot of the work for you. When it's doing that work well, it's converting your right-fit clients. Bring a page you'd like feedback on. We'll have time for at least a few.
Frequently Asked Questions
What's your refund policy?
There are no refunds after the 3-day intensive has begun. Before the intensive, we will refund all but a $100 on-boarding fee.
What kind of results can I expect?
This program gives you a foundation to grow your business for the rest of your life. The program has been designed for you to create a plan to add thousands of dollars to your income each month. Participants who dive in fully, do the work, and complete the steps tend to see significant growth within six to twelve months. There's no guarantee of particular results, and no ethical business coaching program can or should give that kind of promise.
Why is this a group program?
We have found that for many therapists, the most profound changes happen in a group program. You get to work with other therapists who are dealing with the same challenges you are, and sometimes you'll hear an important question you didn't realize you had. Isolation is a problem for small business owners, especially therapists in private practice. You gain energy and accountability by walking through this with your peers. For these reasons, I (Annie) no longer offer this work one-on-one.
Is this like group therapy?
It's a group of therapists, but it's not group therapy. Everything we do is action oriented. You'll likely feel safe to be vulnerable about your business struggles and mindset issues. We'll help you support each other without shame or judgement as you work through the program.
When are the follow up group calls?
You're a planner! I like that. The dates for the two Q&A calls and the future alumni calls have not yet been set. Check back here for the dates in the future.
What if I miss part of the intensive?
We do NOT recommend signing up for this program if you cannot be with us for the entire 3-day intensive. Yes, that’s 15 hours total. There’s time built in to do the work and take breaks AND learn the material. If you’re planning to be in and out throughout the day, please don’t invest in this. You’ll have access to recordings of the intensive, but the recordings are meant to help you revisit the intensive, not experience it for the first time as a recording.
How long will I have access to the materials?
Forever! Building and improving your business is a never-ending process. This program is designed to support you far into the future.
I'm Annie Schuessler. I'd love to be your guide through this profound and important process.
I've been a therapist in private practice since 2001.
I built a full therapy practice to the point where I could charge what I want and work with only the clients I'm a great fit for.
That's not how it was in the beginning! I struggled with how to reach out to my right-fit clients, I didn't charge enough to support my family, and I had no idea what could set me apart from all the great therapists in my community. I wasn't emotionally comfortable making a profit in my business.
Then came my transformation.
I studied with a LOT of business coaches, learned a ton of tools, and implemented about a million changes. Then I helped other therapists grow their practices, and created a unique method that works for all kinds of therapists. That method is The Superpower Method For Therapists®.
Meet your Superpower Coaches.
Bianca and Marielle are the coaches who will assist you during the bonus group calls. Not only are they private practice coaches, they are also alums of the Superpower Program. They've been exactly where you are now. You’ll get the perspectives of these thriving therapists who have built their own unique businesses.
Bianca Hughes is a private practice entrepreneur in Atlanta Georgia. She's ready to help you embrace your Superpowers, work through your mindset issues, and meet your goals. Bianca has built an authentic and engaging brand and regularly runs workshops in addition to her one-on-one work. She uses video to share her message and bring her right-fit clients into her practice. Listen to my interview on Therapist Clubhouse with Bianca right here.
Marielle Berg is a private practice entrepreneur in San Francisco. She wants you to build a private practice you will love; a practice that will allow you to do the work you feel called to do and that is also financially stable. Marielle runs her own successful and overflowing private practice, and she coaches therapists 1:1 to help them fill their practices. Listen to my interview on Therapist Clubhouse with Marielle right here.
This program is NOT for everyone, and that's OK. It's NOT the program for you if:
You aren't invested in earning a significant income in your business. You need to really want this, because it's hard work.
You don't want to listen to other therapists talk. Listening to other therapists as they work through their business challenges is one of the most helpful parts of this program. You'll hear ideas and examples that you can apply to your business. If that's not for you, this isn't your program!
You don't have the time or energy to focus for the 3 days of the intensive or to continue to work on your business going forward. I'm not going to shame you or police you if you’re not doing the work, but I DO want you to get everything you can out of the program.
You need a guarantee of fast results. Our intention for you is that you take steps that increase your income. Often therapists double or triple their incomes as a results of actions they take in this program. The power to make that happen is yours, not mine. What I DO promise is to deliver a program that I'm super proud of and that has the potential to change your business.
You're afraid of difference. My programs attract visionary business owners who don't fall into cookie cutter categories, and I encourage them to be bold in their uniqueness.