Private Practice Strength Assessment

OK, let's go! Let's find out what you need to do to make your practice more successful.  You'll self-score at the end. No judgments! You’re just getting clear on where you are now. 

Just pick your ONE BEST ANSWER to each question.

1. How many potential clients call or email you inquiring about your services in a typical month?

a. 0 or 1

b. between 2 and 7

c. between 7 and 12

d. over 12

2. When you hear a voicemail from a potential client, you feel...

a. dread because I hate selling myself.

b. nervous! If this client rejects me my business might fail! 

c. hopeful. I'm glad they called, but it seems unpredictable whether a client will choose me. 

d. excited to find out if we are a good fit. 

3. Which of these best describes your website?

a. I don't have a website or I have only a page on an online directory or on Facebook. 

b. I have a website with some general information about my credentials and the modality of therapy I provide. 

c. My website has at least 5 pages and it has some content about who I serve or how I work. 

d. My website has more than 5 pages and includes articles written by me, some tips, or a blog in addition to the basic pages. 

4. About me fee: 

a. I charge less than the going rate in my area. 

b. I charge about the going rate in my area. 

c. I charge more than most of my colleagues. 

d. I know some people charge more than I do, but I'm charging towards the high end of the spectrum for my area. 

5. What is your Superpower as a therapist?

a. Huh? What superpower?

b. The qualities that make me a good therapist are pretty common among therapists. 

c. I'm unique in being able to help a certain group of people really well or being able to use a certain modality really well. I'm not sure if that's what you mean. 

d. My Superpower is something I can easily describe. It comes from my personal and professional experiences, personality, and/or outlook on life. 

6. The referrals I get from colleagues come from:

a. one or 2 colleagues.

b. between 2 and 10 colleagues.

c. between 10 and 30 colleagues.

d. over 30 colleagues.

7. When I am talking for the first time with a potential client: 

a. I answer their questions and make sure not to get too far into their issues before we meet in person. 

b. I try and figure out what they are hoping for and see if I can convince them that I can give them that. 

c. I try to get across that I have expertise and experience in the area in which they need help. 

d. I focus on connecting with the client and helping them feel comfortable and understood in the conversation. 

8. My website's language is: 

a. written to be professional. I'm trying not to repel and potential clients or colleagues. 

b. written to appeal to a wide range of clients with a wide range of issues. 

c. written to emphasize my skills and qualifications. 

d. written directly to my right-fit (or ideal) client in their moment of need. 

9. My feelings about making money as a therapist: 

a. I can't imagine making much money at this. It's a labor of love. 

b. I feel somewhat uncomfortable with making a profit from clients, but I like the independence of a private practice. 

c. I feel comfortable making a living as a therapist, but I don't expect to make 6 figures. 

d. I am making or expect to make 6 figures in private practice. 

10. When I talk to a potential client about how I work:

a. I name the methods I use or say that I'm eclectic. 

b. I tell them about my methods and why I use these methods. 

c. I describe what it's like to work with me and how I tend to structure my sessions.

d. I describe the kinds of results clients who work with me tend to enjoy and what's unique about me as a therapist. 

11. When a potential client calls and says they were referred by a client of mine: 

a. I feel glad they recommended me, but I don't do anything about it. 

b. I try to remember to thank my colleague the next time I see them. 

c. I send the colleague an email or call to thank them. 

d. I send the colleague an email or call to thank them and also track that referral so that I can give special attention to folks who refer great clients. 

12. When I am wrapping up a free consultation call with a potential client: 

a. I don't do anything in particular. 

b. I ask if I answered all of their questions and say goodbye. 

c. I tell them that if they want to make an appointment they can call me again. 

d. I tell them about a few available appointments in the next week and ask if they would like to schedule one. 

13. My website: 

a. has my phone number and email on there. That's enough to let people know how to get in touch with me. 

b. mentions that I offer a free phone consultation.

c. has my free phone consultation written clearly and visibly on every page. 

d. includes a way to schedule a free consultation online so they schedule it right away. 

14. When I tell a potential client my fee: 

a. I say it and then ask if that is OK for them. 

b. I say it and the cringe is probably audible in my voice. 

c. I say it matter of factly and then stop. 

d. I say it matter of factly with a smile on my face. Then I offer an appointment time. 

15. When talking to a colleague about my work: 

a. I tell them about all of the modalities and issues I have experience working with. 

b. I tell them about my most specialized training and mention my more general work as well. 

c. I share a little bit about why I like to work the way I do. 

d. I enjoy telling them about the kind of work I love doing and how I have adapted the methods I use in my own unique ways. 

Now go ahead and score yourself in each of the 5 areas.


Robust Referral Stream: (Questions 1, 6, and 11)

Points: For each a: 0 | For each b: 1 | For each c: 2 | For each d: 3

0 to 3: There are some major weaknesses in your ways of creating and maintaining a referral stream. The good news is that you can turn this around quickly and it will make a huge difference in your practice. If you’re an introvert, you may dread networking, but you can learn to use your strengths (perhaps being a good listener for example) to nurture great relationships with referral partners. Start with my FREE challenge: 30 Days To A Strong Referral Network. 

4 to 7: You have some parts of a referral system working for you. You’re probably getting some results from what you’re already doing, but there are some leaks in your system and you can get a lot more out of your networking time and energy. You'll get some tips and added motivation in my FREE challenge: 30 Days To A Strong Referral Network.

8 or 9: You are doing well in building a steady stream of referrals from colleagues! If there’s anything missing, it is something you can turn around easily. Keep paying attention to building great relationships with a variety of colleagues who know your work well. 

Introductory call (Questions 2,7 and 12)

Points: For each a: 0 | For each b: 1 | For each c: 2 | For each d: 3

0 to 3: These first calls are a weak point in your practice building, a place where you lose potential ideal clients. You aren’t helping clients understand who you are or how they can benefit from working with you. The first conversation has likely been a point of stress or puzzlement for you. Check out this article for tips to make the call better. 

4 to 7: You are having some success with your introductory conversation, but it could be so much easier and more successful for you. You may be losing out on some ideal clients. Focus on shifting your mindset during these calls. Your goals are to make the client feel comfortable and help them make a good decision. Don't be attached to the outcome. 

8 or 9:  You’re doing well with your first call with potential clients. When you speak to one of your ideal clients, you’re probably giving them a good sense of the benefits of working with you. You’re making it easy for them to schedule an appointment with you right away.

Client attracting Website (Questions 3,8, and 13)

Points: For each a: 0 | For each b: 1 |For each c: 2 |For each d: 3

0 to 3: In case you’re wondering, you do need a good website. Even if the internet isn’t where you plan to get most of your clients, potential clients who get a word of mouth referral look at your website before they decide to contact you. Take your practice to the next level by creating (or revamping) a simple, inexpensive client attracting website now. This podcast episode is a great place to learn more. 

4 to 7: You’ve done some of the hard part, because you got a website up. However, that website could be doing a lot more for you. Your website should let your clients know you understand their issues and give them a sense of who you are. It should make it easy for them to take action and start working with you. Check out this podcast episode about creating an effective website. 

8 or 9: You probably get a lot of clients finding you on the internet. Even clients who find you through word of mouth look at your site and feel as if they have started a relationship before they ever talk to you. You’ve got your site doing some of your marketing work for you. 

Sustaining Fee (Questions 4, 9, and 14)

Points: For each a: 0 | For each b: 1 | For each c: 2 | For each d: 3

0 to 3: You aren’t charging enough. You probably knew I was going to say that. You have some work to do in your money mindset so that you can make a good living doing what you love. I have helped a lot of therapists through shifting money mindset and I’ve been through it myself. Start with this article. 

4 to 7: You have probably challenged yourself and made some strides in the area of charging a solid fee. There are still some mindset issues holding you back from making a living that will sustain you over the long term. Imagine earning a good enough living that you can get as much training and consultation as you need as well as having great self-care when you’re not working. Here's some more help with setting your fees. 

8 or 9: Congratulations. You know your worth as a therapist and you’re able to charge a good fee without hesitation. Hold on to that mindset. Your ability to charge a solid fee will help you with all of your other practice building strategies.

Superpowers as a therapist (questions 5, 10 and 15)

Points:  For each a: 0 | For each b: 1 | For each c: 2 | For each d: 3

0 to 3: You aren’t aware of what is unique about you as a therapist, what could really set you apart. Your marketing time and money will be wasted until you gain some clarity about this. Before you spend any more time or money on other practice building activities, this is your top priority. The good news is that your superpowers are already part of you. The tough part is you can’t see them without help. My specialty is helping you uncover your superpowers, so you're in the right place. Check out The Superpower Method For Therapists® Program. 

4 to 7: You have some awareness about what sets you apart, but you don’t know how to articulate it, and you probably don’t know how valuable your superpowers are to your ideal clients. Get clear on your superpowers and you’ll find all of your marketing efforts work much more quickly and serve to get you working with the clients you like best. Check out The Superpower Method For Therapists® Program. 

8 or 9: You know your Superpowers! You’ve got a sense of what makes you unique and how to tell potential clients and colleagues about it. Keep up the good work. Use this knowledge in all of your marketing efforts and you’ll build a practice you both enjoy and make a really good living at. Since you’re so advanced, it won't surprise you to know that your superpowers will continue to expand. You’ll see new ways to talk about them and use them. 

You’ve got a sense of where you are in the 5 areas and where you have some work to do. You don’t have to do it alone. Get support from us with taking your practice to the next level. Learn how here.